Every real estate agent wants more traffic to their website. The challenge is, many assume that having a website with the basic Home Buyer, Home Seller, Property Search, Featured Listings and About Me Pages is enough. When every agent has those same cookie cutter pages - what is to motivate people to come to YOUR site?
The answer? Community Pages.
When house hunting, the first thing a buyer does is get on the internet and Google "City, State Real Estate." If your website does not have enough "City, State Real Estate" in its content, then you are not going to get clicked on by that potential buyer because your site will not show up on the first, second, or even third page of the Google search. In the world of Google, content is King.
Search Engine Optimization (SEO) is the process of improving the visibility of a web site or web page in search engines via the un-paid or "organic" method. There are tons of tips and tricks to increase your SEO marketing, but many involve ways to "beat the system."
The best way to increase your SEO is simply by using effective marketing methods, including key word rich (and relevant!) content. Instead of inundating your audience with keywords for the sake of having them on your webpage, actually provide your audience with information about those keywords (i.e. your community).
The solution is not to overwhelm your home page with your city keyword in every sentence, but to add new web pages within your site - ones that will actually be resourceful to the potential client (i.e. Community Web Pages) and picked up by the search engines.
You are a real estate agent. People trust that you know your community and one of the most important things that buyers are looking for is a thorough synopsis of their potential new neighborhood.
Where are the best places to eat? How accessible are basic amenities? What is something that is only available in your community? Is there something that the town is known for? What is the community's personality? Is it family friendly or more of a young and up-and-coming neighborhood?
This is a perfect (on-going) project for your Real Estate Virtual Assistant. Armed with their creative writing skills and the internet at their fingertips, your Real Estate Virtual Assistant does not need to live in your community. In fact, they don’t even need to know anything about your community before beginning their research.
You may wonder why we’ve noted that this is an on-going project. Great question. The search engines love websites that are updated often. We recommend updating your website community pages every two weeks or at least once a month.
Soon enough, your website is not just your typical home buyer/home seller resource with canned advice. It is a rich center of information for any potential client. It has a web page on each community in your territory, each one touting a compilation of information that only your website can provide. Now that's a web page worthy of a number one spot.
Stacey Clarke
Listing Coordinator
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