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How Fierce Is The Competition Within Your Office??

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Services for Real Estate Pros with RE/MAX Executive Realty - Happily Retired 104763

Competition is a healthy action word, in my opinion, but it also denotes a struggle or a battle to some people.  Our office is made up of very competitive agents.  We are in a competitive mode every day.  Can you be friends and in competition with agents within your own office? 

There are times when several people within our office are called to make presentations to the same seller.  Sometimes we don't even know that anyone else from our office is our competition.  When we do know, we give it our best.  Sometimes we win, and sometimes we don't, but we give it all we have and we do it with the utmost professionalism.  We have a great office.  Our agents are seriously competitive and will go to the nth degree to win. 

We are constantly improving the quality and magnitude of our advertising to increase the number of calls.  Resale business has slowed during the past two months, but our new construction is still selling well.  My office has the entire new construction inventory listed in the town of Franklin MA.  By competing internally, we are not even thinking about the other real estate offices in town.  We are working diligently to increase our individual business which in turn makes our office a very powerful entity.  It's a benefit for all of us, and we leave the real competition in the dust.

 

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Barbara Todaro, Great Grandmother to Caleb, Santino, Aiden and Gianni       

Todaro Team - Retired

508-918-9148

               

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Comments(76)

Mark R. Westpfahl REALTOR Broker
Vexillum Realty - Eagan, St. Paul, Minneapolis and suburbs - Eagan, MN
e-PRO® CNE® REALTOR® Minnesota Real Estate Broker

Oh, and... not much competetion within my office. There are only three of us at my company.

Jul 20, 2010 08:32 AM
Anonymous
Judi Henry

Hi Barbara,

I too like to compete with myself. I always want to improve so that the next transaction, presentation, etc goes even better.  However every time I pass another real estate sign I always wonder why that person signed with that company. What made them decide to pick the other company. I haven't stopped at any ones house yet and asked, but boy is it tempting.

P.S. I always love to read your posts.

Jul 20, 2010 08:35 AM
#58
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Mark....I blog the B'Jesus out of our inventory.....my blogging directs traffic to our new construction open house events....it does the same to resale open house events....it makes the phone ring now with buyer calls from out of the area....it brings in business....and the more business I see happening from it, the more I blog....I have to improve my localism blogging....I did one on the meat market that I use and will be doing the local Farmers Market....but I need to do more of that....it seems that I spend extra time doing posts like this one!!!!!!!!!!!!!!!!!!

Jul 20, 2010 09:05 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Mark....bigger is not necessarily better....ask "Jenny Craig"..... if I were the only one in the office, I would be competing with myself.....it's a state of mind....it's an attitude....it's healthy and productive and you could create a very nice environment within your office....if you are competitive, the others will probably follow suit unless they are lazy....then I'd say, find another office.

Jul 20, 2010 09:08 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Judi....most people would not mind you stopping to ask that question....most people will be very honest with you....I think if you read enough blogs on activerain about listing presentations, you'll learn why one office gets them and another loses them....I could write a book about it....if you are not a member of ActiveRain, join....my email address is btodaro@juno.com

give me your email address and I'll send you a link to join....there is a free version....you won't get Google juice but you'll get educated...maybe you'll join after you read some of the posts and start networking.

Jul 20, 2010 09:13 AM
Rose Marinaccio
Coldwell Banker Residential Properties - Scarsdale, NY

Hi Barbara- How funny that you wrote about this topic. I just wrote about "How Soccer Helped My Real Estate Career" where I mentioned how good I think it is when agents in an office work as a team, rather than have agents in brokerages where they compete against each other. There are so many other brokerages in my area that do that, and the agents are not so happy. Not only are you busy competing against the other brokerages, but then an agent has to also compete against their co-workers? I can't imagine doing that again.

The agents in my brokerage are very open sharing listings, and the skills of each individual balance each other. Everyone laughs because I call my office a "Diva free zone." I think the market is hard enough without having to worry about getting stabbed in the back by greedy co-working competitors.

Jul 20, 2010 10:18 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Rose....we don't see it as stabbing because we don't use weapons....we just do our business....we can speak openly....we each have out own business and just as you wouldn't go into detail with an agent from another office about your future listing appointment neither would you go into detail with agents within your own office.....again, sometimes we are up against each other....we are #1 in the town and that works positively for all of our agents....anyone could be called....two or three could be called...and we all have different presentations and market differently....I'm the only one who blogs every day all day....others don't have the time....I have all the time in the world!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Jul 20, 2010 10:25 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Healthy competition is a great thing.

But when agents take it to an unhealthy level, it's time to find a different office. I'm talking about bad-mouthing other agents, intercepting phone calls, sneaking into files to get information that shouldn't be revealed, etc. Been there, seen that, got sick.

Jul 20, 2010 05:29 PM
Martin E. Kalisker, Esq.
Natick, MA
Real Estate Law From A Practical Perspective

Barbara -

two agents proposing for the same listing wouldn't happen at our office.  We have a client management database tied to our prospecting and drip marketing campaigns.  If an agent puts in Joe Seller's name and address into the system as a customer contact, and some time later a second agent were to try to add Joe Seller's name to her database - she'd receive an error message and I'd be alerted.

Also, if two agents tried to put together a listing presentation for the same property address, our production manager would catch this.

It must have been very embarasing for office management to put two teams from the same office head to head for the same listing.  This is the difference between an agent centric firm and a consumer centric firm, I guess.  In the former, it is all about the agent and which agent will do his/her best to sell your home because of their name/reputation, etc.  In the latter, its about selling the firm - what the firm can do with its techonolgy, tools and agent support to provide the best possible service and allow the agent to leverage his skills with those of the brokerage.

Jul 21, 2010 04:19 AM
Gary Steuernagel ASSOC. BROKER, ABR, CRB
Keller Williams Southwest - Sugar Land, TX

Marte #65 got it right.  Individual pride and competition within the office is good. 

Uncontrolled and destructive competition can kill an office.  I've seen it get out of hand where all of the truly professional agents left to go to offices with a better climate for working with other agents.

Jul 21, 2010 12:20 PM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Marte....I agree....it's not like that at all at our office.....

Jul 21, 2010 12:25 PM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Martin....there is never any embarrassing moments when agents from the same office are called in for a listing presentation....first of all, we all work independently....we each have our own systems for brochures and marketing materials....we are not a conventional office where we work for the master and he provides us with our tools...we each use a variety of software for our presentations....I use e neighborhood and toolkit cma program along with a variety of other inserts.....

there have been several listing presentations where one member of my team would have an appointment and one member of the kelley/colombo team would have an appointment.....we're fairly equal on who walks away with the listing...we each do our own thing and do our usual presentation.....there is nothing embarrassing....actually, we lost the last one because the female homeowner was not computer literate and was not impressed with blogging or internet marketing.....she wanted print advertising and the kelley team does some of that.....I will not....no problem.......we all have plenty of business....and it doesn't happen very often!!!

Jul 21, 2010 12:33 PM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Rose....no one at my office bleeds.....nor will they ever.....we don't stab each other....we actually have the most stable office in the town....very, very little turn over....actually, none....other agents come to our office after they have had enough of corporate rules and regulations....we are totally independent....if we don't want to charge a commission, we don't have to ..... we can call the shots...we all work very well together...no one closes their door during the work day .... we talk openly....however, we are not a knitting circle....we focus and we produce.....everyone works....we may all be divas!!!

Jul 21, 2010 12:40 PM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Gary....I agree....healthy competition is good....no one bleeds....no one gets hurt....we are all competitive and we all make money.....

Jul 21, 2010 12:42 PM
Joel Jadofsky
Keller Williams - homes for sale - Florida - Gulf - Beach - Panama City Beach, FL
One of the Top Realtors in Panama City Beach Area

I work for a smaller Mom and Pop firm. I am the only male there. I wish there were more competition, I feed off of it. I have always been one of the top producers where ever I have hung my hat. Everyone is so so laid back here sometimes I get bored..lol

Jul 21, 2010 04:24 PM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Joel....competition is a healthy thing to have in an office.....not cut throat, just healthy clean competition.

Jul 21, 2010 09:13 PM
Carolyn Shipp
Source 1 Real Estate - Mineral Wells, TX
Mineral Wells Texas Real Estate

We don't have competition in our office.  There really isn't much competition in town either.  It's quite rare to find yourself competing against another agent/agency for a listing.  On occasion it may happen, but in three years it has only happened once for me.  I'm not sure why there isn't any competition among agencies.  You don't see other agencies marketing like we do either.  Most of them just do what they do and are fine with it.  The owner of our office bought the franchise three years ago and took it from an office no one had heard of (even though it had been around for 12 years) to the top listing office.  Considering how small our town is and having seven real estate agencies, you would think we would have quite a bit of competition.  From what I have been able to find out, the majority of people here don't interview agents.  One phone call is made and the listing is done.    Coming from selling real estate in Tampa, it is quite a different experience.

Jul 29, 2010 06:09 AM
Mark Lackey
Atlanta Housing Source at Solid Source Realty, Inc. - Norcross, GA

Sometimes your biggest competition wears the same uniform not the other teams uniform.

Aug 02, 2010 02:35 PM
Matt Robinson
Professional Investors Guild - Pensacola, FL
www.professionalinvestorsguild.com

Our office is not all that competitive, and it's probably a bad thing.  In fact, our broker just started doing a listing agent and sales agent of the month, after about 5 years.  I'm sure that will help, but there's not even much of a healthy competition.  We just all do our own thing, and don't pay much attention to the other agents in the office...at least I don't.

May 14, 2011 09:50 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Matt....every office needs to have some type of internal competition.....it keeps everyone sharp to compete in the jungle....

May 14, 2011 10:00 AM