Competition is a healthy action word, in my opinion, but it also denotes a struggle or a battle to some people. Our office is made up of very competitive agents. We are in a competitive mode every day. Can you be friends and in competition with agents within your own office?
There are times when several people within our office are called to make presentations to the same seller. Sometimes we don't even know that anyone else from our office is our competition. When we do know, we give it our best. Sometimes we win, and sometimes we don't, but we give it all we have and we do it with the utmost professionalism. We have a great office. Our agents are seriously competitive and will go to the nth degree to win.
We are constantly improving the quality and magnitude of our advertising to increase the number of calls. Resale business has slowed during the past two months, but our new construction is still selling well. My office has the entire new construction inventory listed in the town of Franklin MA. By competing internally, we are not even thinking about the other real estate offices in town. We are working diligently to increase our individual business which in turn makes our office a very powerful entity. It's a benefit for all of us, and we leave the real competition in the dust.
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