Special offer

Now THIS is how to set yourself apart from the competition!

By
Mortgage and Lending with Fairway Independent Mortgage, LLS. Equal Housing Opportunity. Regulated by the Division of Real Estate. NMLS257576

"Ladies and Gentleman,

Please pay attention to the cabin crew who will demonstrate the safety features on this aircraft."

How many times have you heard that as your plane starts to depart? Do YOU ever pay attention to them, or are you just busy getting settled in and know you've heard it enough times to probably demonstrate the features yourself?

You MUST look at this video that gives a demonstration that certainly got the attention of every passenger on that plane!

Then after you watch the video, I hope you wonder what I wondered: how can I apply different techniques to our somewhat boring and definately overwhelming business to stand out from our competition! (Without the dancing, that is!)

 

Posted by

Ruth Vogt, Reverse Loans in Colorado

Ruth Vogt
NMLS #257576
Reverse "Retirement" Mortgage Lender

Educating 62+ homeowners on how to leverage home equity allowing them to live more comfortably in their retirement years.

Leave a Legacy
or LIVE a LEGACY?

   

 

Call or Text Me:
303-881-7849

1271 Kelly Johnson Blvd. #110
Colorado Springs, CO 80109

ReverseLoansInColorado.com

Opinions expressed here are the sole responsibility of the author, and do not necessarily reflect the view of Fairway Independent Mortgage.

 

Chris Canfield
Coldwell Banker Residential Brokerage - Tucson, AZ
Homes for Sale in Oro Valley and Tucson, Arizona

Hi Ruth - You don't think you would be able to come up with a good dance?! How about something along the line of a robot dance as it might be in "better taste"? : ) Fun post!

Oct 02, 2010 05:44 AM
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant
I thought you liked to dance. Ha ha! It's important that we make each interaction with our clients a unique experience that they will want to repeat.
Oct 02, 2010 06:00 AM
Tony & Darcy Cannon
Aubrey and Associates Realty - Layton, UT
The C Team

Ruth, that is great.  It seems like we got a video the time that we flew, this is much better and entertaining!

Oct 02, 2010 09:29 AM
Craig Rutman
Helping people in transition - Cary, NC
Raleigh, Cary, Apex area Realtor

Now that's a great way to get people to actually pay attention!

Oct 02, 2010 11:26 AM
Gail Robinson
William Raveis Real Estate - Southport, CT
CRS, GRI, e-PRO Fairfield County, CT

Ruth, I think I'll try dancing in front of my Open House today.  Disco or rock n roll?  What do you think?  LOL

Oct 03, 2010 03:32 AM
Ruth Vogt
Fairway Independent Mortgage, LLS. Equal Housing Opportunity. Regulated by the Division of Real Estate. - Colorado Springs, CO
719-592-0855 www.ReverseLoansInColorado.com

Chris, So do you think the "DipDive" that was done for Oprah's anniversary last year would work? (Did you see that one? 20,000 people in Chicago all doing the same dance... it was amazing!!!)

Donna, Haven't been much for dancing since the hip incident... but might be getting close to the time to get that hip out of retirement????

Tony, The video of the safety features on my filight wasn't like this one either. I vote for something like this!!

Oct 03, 2010 04:03 AM
Ruth Vogt
Fairway Independent Mortgage, LLS. Equal Housing Opportunity. Regulated by the Division of Real Estate. - Colorado Springs, CO
719-592-0855 www.ReverseLoansInColorado.com

Craig, Goes to show it's all about presentation!

Gail, Well, rock and roll usually needs a partner, so I think you better try disco! Don't hurt anything though!! Have a great open house party!!! And turn the music up LOUD!

Oct 03, 2010 04:05 AM
Jackie - computer-training-atlanta.com
770.498.7333 - Atlanta, GA
Learn to leverage technology to get more done.

Ruth - I like this approach - they still manage to communicate important safety information while holding the passengers' attention. I'll have to think about your question.

Oct 03, 2010 06:23 AM
Ruth Vogt
Fairway Independent Mortgage, LLS. Equal Housing Opportunity. Regulated by the Division of Real Estate. - Colorado Springs, CO
719-592-0855 www.ReverseLoansInColorado.com

Jackie, Will you share your ideas for all of us? Oh... wait... then we wouldn't be setting ourselves apart from the competition would we? ha-ha! Thanks for stopping by!

Oct 03, 2010 06:35 AM
JoAnn Moore
The Mortgage Market of Delaware - Georgetown, DE
Home Loans in Delaware

It's good to study how other industries set themselves apart from their competition. Thank you for sharing this lively, energetic spin on a normally boring task.     

Oct 03, 2010 02:43 PM
Ruth Vogt
Fairway Independent Mortgage, LLS. Equal Housing Opportunity. Regulated by the Division of Real Estate. - Colorado Springs, CO
719-592-0855 www.ReverseLoansInColorado.com
JoAnn, I have to tell you, my flight coming home wasn't as entertaining! ha!
Oct 04, 2010 07:52 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Oh, but think how much fun the dancing would be!

Oct 05, 2010 04:54 AM
Ruth Vogt
Fairway Independent Mortgage, LLS. Equal Housing Opportunity. Regulated by the Division of Real Estate. - Colorado Springs, CO
719-592-0855 www.ReverseLoansInColorado.com

Okay, Marte, if you say so? When and where do I join up with the group?  :)

Oct 05, 2010 03:45 PM
Michael Izquierdo
LA Pocket Listings - South Pasadena, CA

lol, absoluetely hilarious. What airline is that?

Oct 05, 2010 07:50 PM
Ruth Vogt
Fairway Independent Mortgage, LLS. Equal Housing Opportunity. Regulated by the Division of Real Estate. - Colorado Springs, CO
719-592-0855 www.ReverseLoansInColorado.com

Michael, I think it was Cebu Pacific out of the Phillipines.

Oct 07, 2010 03:49 PM
Larry Story ALC
Total Care Realty - Greensboro, NC
Beneath it all is the Land, Covering all of NC

Ruth,

I don't know I think the dancing would help with some of these homes to help them take their minds off the market.  Although I know my dancing is not going to do anything for them. 

Nov 02, 2010 04:00 PM
Ross Quintana
Real E Smarter - Spokane, WA
Real E Smarter Real Estate Coach - 509-362-1966

I think I heard of this before. I think it is breaking the pattern, although if they do it all the time eventually people will ignore it too. The key is to keep things fresh.

Nov 11, 2010 04:10 AM
Ruth Vogt
Fairway Independent Mortgage, LLS. Equal Housing Opportunity. Regulated by the Division of Real Estate. - Colorado Springs, CO
719-592-0855 www.ReverseLoansInColorado.com

Larry, Buyers need to take notice of the homes that are available right now for practically "a song and a dance"... so, I guess you need to take a few voice lessons, too, to get that point across!

Ross, So true!

Nov 11, 2010 04:17 PM
Cindy Lindgren
Cindy Lindgren, The Landlady - Ukiah, CA
Mendocino County Real Estate

I agree with Ross. My concern is that as you wrote Ruth, our business can be overwhelming and to stay ahead of the next new approach can overwhelm the overwhelmed.  I hate to sound boring, because I definitely love to dance, but I wonder if continuing to build trust, solve problems, support clients with professionalism and sympathy is that old school. Maybe dancing in my office when I get off the phone when problems are dumped in my lap is a good start. In that way I can stand emotionally above the problems and give my clients a leg up.  I'll save the video! Thanks Ruth.

Mar 23, 2011 01:00 PM
Ruth Vogt
Fairway Independent Mortgage, LLS. Equal Housing Opportunity. Regulated by the Division of Real Estate. - Colorado Springs, CO
719-592-0855 www.ReverseLoansInColorado.com
Cindy, Whenever we solve a problem at our office, you hear "doin' the dance"! Sometimes we really do! :)
Mar 24, 2011 03:22 PM