At IXACT Contact, we talk about the importance of developing deep relationships with your contact base. Through building strong relationships with past clients, you'll grow a business based on referrals and repeat business. But, in addition to maintaining relationships through using a Realtor-specific contact management system, such as IXACT Contact, it's important to utilize social media. As social media has become an increasingly popular and preferred method by which to reach and engage with people, it's imperative that you understand how you can use it to deepen the relationships with your contacts and grow your business. In this blog post, I'll discuss just that. Below are some helpful tips:
- Create a personal blog and ensure you're active on blogging communities like ActiveRain. Through blog posts, you have the opportunity to demonstrate your credibility and expertise as a Realtor. Ensure your posts are frequent and consistent. Moreover, content is key. Make certain that each blog post you publish provides clear value to the reader.
- I believe that the greater presence you have across the various social media outlets on the web, the better. Facebook, Twitter, ActiveRain, YouTube, and LinkedIn are all great platforms to not only generate awareness of yourself and your services, but to stay present in the minds of past clients (remember past clients= important referral sources). On Facebook, you can even easily add a "contact me" tab within your page so visitors can simply fill out a form and reach you.
- One of the key benefits of using social media, blogging, and ensuring your presence is all over the web is search engine optimization (SEO). When people use a search engine to search for your services, for example, Loft Specialist in South Florida, you are more likely to come up in the search results. An important point to note here is that when you write and publish a blog post, make sure you're optimizing your post. This means ensuring your posting contains key words, a call to action at the end if appropriate, an alt tag (a tag that describes a photo you've inserted), and anchor text (when you hyperlink keywords so that a reader can click and be taken to your website).
- Google Analytics is a great way to track and measure the results of your social media efforts. On Google Analytics you're able to see how many people have visited your blog or your Facebook page for example. You're also even able to see how many people clicked on a link to your website from Twitter or from YouTube. That's pretty powerful analytics. Through Google Analytics, you can get an idea of where you should be focusing your time and effort and what platforms are working for you.
Although social media can accomplish a lot for you and your business, it's not the only approach you should be taking to grow your business. You need to have a consolidated database of contacts and a place where you can easily gather more and more information about each contact in your database. You also need to be sending out targeted and personalized marketing communication pieces. With a real estate software like IXACT Contact, you can easily do that. Sign up for a free, no risk 5-week trial at http://www.ixactcontact.com/.
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