keeping in touch: Why Keeping in Touch Matters
- 04/05/18 08:24 AM
According to a 2017 study by National Association of REALTORS©, the average home buyer plans to stay in their home for at least 15 years – a fact most real estate agents are painfully aware of. This fact may cause you to wonder, what is the point of keeping in touch with past clients if they don’t intend to move for over a decade? Isn’t this a lot of work for little to no return? Fair questions, but actually quite incorrect.
In the same study, it was found that 64% of sellers found their agent through a referral or used an agent they … (3 comments)
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keeping in touch: The Art of Keeping in Touch: 8 Steps to Reconnecting With Real Estate Clients
- 10/04/17 09:52 AM
It’s interesting to look at how we’ve evolved and grown through our lives, to see how our priorities shift, our friend groups expand, how geography separates us and it can almost feel impossible to keep in touch with those we’ve met along our journey. Despite the incredible advancements in technology making it easy to connect with people, we still let ourselves feel so disconnected.
“Let’s keep in touch” has unfortunately become a throwaway comment we say to one another as a conclusion to a conversation – but how often do we actually follow through? Getting caught up in the moment with an … (16 comments)
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keeping in touch: What is Real Estate Drip Email Marketing?
- 02/16/15 10:26 PM
While a dripping faucet may be a hassle in the kitchen, drip marketing is actually a wonderful thing for your real estate business! Do you keep in touch with your database on a regular basis, reminding your contacts that you’re available when they’re ready to buy or sell a home? One of the easiest and most effective ways to keep in touch and build relationships with your leads is through drip email marketing (also known as Email Activity Plans).
What is Drip Marketing?
Much like the regular “tap, tap, tap” of a faucet, drip marketing is a communication strategy where you … (0 comments)
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keeping in touch: Building a Referrals Business in Real Estate
- 08/20/12 11:56 PM
I’d like to share with you an important article by Dirk Zeller on how to build a referrals-based business. Dirk Zeller is a renowned real estate coach and founder of Real Estate Champions. He is an accomplished author and has written a variety of real estate training publications.
In the article, Dirk emphasizes the importance of on-going communication with current clients, past clients, and your sphere of influence (SOI). With IXACT Contact’s professionally designed and written monthly e-Newsletter and the real estate CRM’s drip email marketing campaigns, you can keep in touch very easily and effectively with a minimal time commitment involved on … (6 comments)
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keeping in touch: 3 Keys to Real Estate Sales Success
- 07/17/12 12:39 AM
Today’s blog post is written by Michelle Vella, the founder of RealSTUDIO® Branding & Design. Michelle has over 20 years of combined experience in sales, marketing, publishing, photography, branding, and graphic design. RealSTUDIO is the preferred branding and design firm for many real estate agents and broker offices across the country, including RE/MAX Crest Realty Westside in Vancouver, British Columbia. We’re lucky to have Michelle share some insight with us on how REALTORS® can stand out from their competition from a branding and design standpoint.
One of the challenges that many real estate sales professionals have is “finding business.” Whether you are … (7 comments)
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keeping in touch: New REALTOR®? Get IXACT Contact's Real Estate CRM for Six Months FREE!
- 07/12/12 11:40 PM
When you’re just starting out in real estate, the first few months can be financially draining. You’re hit with one expense after another before you’ve earned even a dime of commission income.
That’s why we’ve created our Rookie REALTOR® Program™ - to give you a chance to get your first commission cheque or two before having to pay for a real estate contact management system.
IXACT Contact is a powerful real estate contact management and email marketing solution. It’s perfect for new Realtors:
Designed specifically for real estate agents Easy to learn and use We upload your contact information for you Powerful email … (3 comments)
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keeping in touch: Quiz: Keeping Customers for Life
- 07/11/12 11:52 PM
This is a great quiz that’s featured in REALTOR® Magazine:
“Only 11 percent of buyers and 28 percent of sellers choose a real estate practitioner based on their previous experience with that person, according to research by the NATIONAL ASSOCIATION OF REALTORS®. Those numbers show that there’s plenty of room for improvement when it comes to garnering repeat business. Take this quiz to find out if you’re doing what it takes to keep customers for life.” You may want to print the quiz out and circle your answers.
Quiz:
Answers (do not read if haven’t taken quiz above):
1. False: give your … (5 comments)
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keeping in touch: New to Real Estate Sales? Try a Great Real Estate Contact Management System for Six Months FREE!
- 07/11/12 01:19 AM
When you’re just starting out in real estate, the first few months can be financially draining. You’re hit with one expense after another before you’ve earned even a dime of commission income.
That’s why we’ve created our Rookie REALTOR® Program™ - to give you a chance to get your first commission cheque or two before having to pay for a real estate contact management system.
IXACT Contact is a powerful real estate contact management and email marketing solution. It’s perfect for new Realtors:
Designed specifically for real estate agents Easy to learn and use We upload your contact information for you Powerful email … (0 comments)
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keeping in touch: What’s The Value of a Realtor?
- 05/29/12 12:11 AM
The below is a re-blog from an article that recently appeared in REM Magazine. The article cites a survey showing that 70 percent of people who don’t use the services of a REALTOR® to sell their home say they would use a Realtor next time. It’s up to you, as a real estate sales professional, to help your real estate leads and prospects understand the value you provide. Hopefully, this article will help you to do just this.
IXACT Contact’s Realtor CRM has been designed to help you build and nurture the relationships that you currently have so you can spend less time prospecting and looking … (2 comments)
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keeping in touch: 5 Tips for Building Lifelong Relationships in Real Estate
- 05/16/12 11:32 PM
Today’s blog post is written by a guest author that we’re very fortunate to have contribute to our blog. The article below is by Barbara Gifford who is the Northern Regional Manager of REVStaffing. REVStaffing is one of the leading real estate virtual assistance companies in North America and Barbara has been supporting many of the top performing Realtors in Canada and the United States for over seven years. She specializes in real estate relationship-building and online marketing.
Relationship-building is key to success in real estate. It’s the agent who shows genuine interest and compassion that gets noticed and inspires loyalty. To … (5 comments)
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keeping in touch: Plant the Real Estate “Referral Seed”
- 04/26/12 01:07 AM
When you see a Doctor or Lawyer who has “By Referral Only” on the office door, what is your impression?
Probably that he or she is exclusive, an expert, in demand, and respected by clients and colleagues alike – a highly successful professional.
The psychology is simple.
People believe – for good reason – that if you get referrals, then not only must you be good at what you do, you also must work hard and make the extra effort required to fully satisfy your clients.
There is a mystique that surrounds professionals who build their businesses on referrals.
In real estate, you need to … (4 comments)
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keeping in touch: Accelerate Your Real Estate Marketing with A/B Testing
- 04/19/12 12:34 AM
A/B testing should be an important part of any agent’s real estate marketing arsenal.
In this article, I'll discuss A/B testing as it relates to email marketing campaigns.
Take Your Real Estate Marketing to the Next Level
If you’re serious about taking your real estate marketing to the next level, you’ll want to A/B split test your emails.
The process of continually testing, tweaking, and modifying your emails is what will lead to tremendously positive success with your email marketing campaigns.
You need to pinpoint the right message that resonates with your real estate leads, clients, or whoever your sending your email to.
… (0 comments)
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keeping in touch: Make Your Real Estate Newsletters an Invited Guest
- 04/16/12 11:37 PM
Say a REALTOR® completes a transaction. The client is pleased with the services, the price for which the house sold, the quality of the home purchased, etc.
Then, a month later, the client receives a real estate e-Newsletter that the Realtor has sent through their real estate contact management software. Even though the publication is professionally designed and written — packed with valuable information — the client does not read it.
Why? Most likely the client didn’t know they were going to receive the e-Newsletter in the first place.
It’s uninvited.
A client receives countless unsolicited e-Newsletters, e-Flyers and other emails every … (5 comments)
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keeping in touch: The Secret Formula for Getting More Done in Less Time
- 01/24/12 05:39 AM
Most books on time management teach us to focus only on activities that are important or urgent.
This is the so-called “ABC priority approach” where you focus on the ‘A’ priorities first, then the ‘B’s, and finally the ‘C’s.
The ‘C’ list often includes little things, such as updating a contact profile of a lead in your real estate CRM, or calling to book a follow-up dental appointment. You know – the activities that are not highly urgent and can wait until later.
The problem is, “later” never comes. And all your little tasks begin to pile up. Fast.
It’s very difficult … (0 comments)
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keeping in touch: Sitting Down with Lauren Carlson, CRM Analyst at SoftwareAdvice.com
- 01/17/12 04:48 AM
Lauren Carlson is a CRM Analyst at Software Advice, a leading CRM software comparrison review website in North America. Software Advice is often referred to as the authority on software selection and just last year alone helped over 25,000 people and organizations find the right software. Click here to see IXACT Contact’s profile on Software Advice and read the amazing reviews on IXACT Contact’s real estate contact management and email marketing system.
Lauren is an expert on CRM (customer relationship management) solutions and has an extensive knowledge on real estate CRM in addition to CRM systems geared towards a number of other large verticals. Lauren has a particular interest in sales … (1 comments)
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keeping in touch: The Ultimate List of Real Estate Marketing Resources
- 01/12/12 06:22 AM
At IXACT Contact we’ve compiled a list of what we think are the best free real estate marketing resources around. Take a look. We hope you find them helpful!
Match Your Marketing to Your Skill Set When it Comes to Email Marketing, Are You a Surgeon or a Dump Truck? ME? Cold Call? You’re Kidding, Right? Ridiculously Simple Way to Revitalize Your Real Estate Marketing Profiting From the Shift in Real Estate Marketing: Online Marketing Strategies for Real Estate Agents Real Estate Marketing Made Easy: Top Five Ways to Keep in Touch With Past Clients Marketing to the New Generation Real … (3 comments)
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keeping in touch: 2011 Home Seller Profile – 11 charts on seller trends
- 12/13/11 06:11 AM
The below is a re-blog from an AGBeat article that was very recently published. It presents some important information from the National Association of REALTORS®. There are three key takeaways from this data:
Exhibit 7-1: Most people find their REALTOR® though a referral or used the agent they worked with previously:
1) You should invest far more money and time keeping in touch with your database of past clients and referral sources than on your website and other advertising. Practicing effective contact management using a good real estate CRM such as IXACT Contact will deliver 15 TIMES the business of your website and advertising.
Exhibit 7-2: Most people have … (3 comments)
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keeping in touch: Good Real Estate Leads 101
- 12/06/11 02:25 AM
The phone rings. You answer. The person on the other end says, “Hi. We may be interested in selling our home and buying a new one. Can you help us?”
Few events will perk up the weary REALTOR® more than this type of call. In fact, some agents will pull out their calendars and try to nail a listing presentation right away – before they even know the potential client’s name! “I have to move fast,” many agents will say. “Or else a hot real estate lead may slip through my fingers.”
But it’s important not to jump the gun. At this point, you don’t … (2 comments)
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keeping in touch: Get More Out of Giving
- 11/24/11 03:22 AM
I thought I’d share a timely article by Sales Consultant Tom Hopkins. Make sure you’re personalizing your holiday messages with your IXACT Contact real estate contact management software. Moreover, you can use your IXACT Contact real estate CRM to create variations of an email/ holiday message and send out each variation to different groups in your database!
The article begins here:
The holiday season is fast-approaching. That means, in addition to handling your usual work load, you will need to reach out to your clients with special messages or gifts as appropriate for your industry and clientele–and whatever holiday you’re celebrating. For some sales and … (4 comments)
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keeping in touch: Putting Our Best Foot Forward
- 06/07/11 02:13 AM
"If you take action just for the sake of doing it, without expecting a reward, you will find that you enjoy every action that you do. Rewards will come but you will not be attached to the reward. You can even get more than what you would have imagined for yourself without expecting a reward. If we like what do, if we are always doing our best, then we are really enjoying life. Seek the pleasure in what you're doing, rather than in how it might benefit you."
- Don Miguel Ruiz, The Four Agreements
In The Four … (0 comments)
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According to a 2017 study by National Association of REALTORS©, the average home buyer plans to stay in their home for at least 15 years – a fact most real estate agents are painfully aware of. This fact may cause you to wonder, what is the point of keeping in touch with past clients if they don’t intend to move for over a decade? Isn’t this a lot of work for little to no return? Fair questions, but actually quite incorrect.
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