When we first begin our social media setups for our clients, we create something called a “cheat sheet.” This cheat sheet has everything from our clients’ hourly social media budget for the week to links to their website and blog to client preferences to a list of resources we should use for posts. The cheat sheet is, in a way, our social media lifeline for each client. By glancing at the cheat sheet, we know exactly where to go to find what to post for our clients and what geographic area each client is in. It’s a way to save time, be more efficient, and focus on what’s important in social media marketing: getting interaction.
Many real estate agents struggle to figure out what to post. They want content that will be interesting to their fans, but they want to keep things professional and relevant at the same time. It can be a struggle, but if you create you own “cheat sheet” of go-to resources for your social media posts, we can almost guarantee that you’ll spend less time figuring out what to post and more time interacting with your community, which is what social media is all about!
We have a list of a few go-to real estate, community and technology resources that we’d like to share with you, to make your social networking efforts easier. Here are five of our favorites:
HGTV Front Door: If you’re looking to post buyer and seller tips, this is the perfect site for you. Full of how-to guides, to-do and not-to-do advice, and informative articles about the real estate process, this website has some perfect articles that you can share with your fans in order to educate them. People love reading about the changing trends and tactics in real estate, particularly if they’re thinking about putting their home on the market. You can always find something different to post on FrontDoor, so use it well!
REALTOR Online Magazine: This online magazine has daily real estate news updates that are interesting to real estate agents and consumers alike. They provide insightful and relevant information about the real estate market, and they also give some thoughts on what the latest trends are in the market, which could be interesting to your fans. We go on this site at least once a day to see what’s happening in the real estate world.
Mashable: Mashable is an online news site that is technology-focused. As irrelevant as it might seem, technology is incredibly popular right now. The whole world is waiting for Apple or Android to launch their new product or for the latest Facebook news. While some of the headlines might not be relevant to your fans, trust us when we say that the consumer will want to read about major tech news or social media tips. You can post things from this site once in awhile to change up the content.
Patch: If you’re looking to post something community-based, Patch is the place to go. If your town has a Patch site, chances are you’re probably been on it. All of the news on this site is community-focused, and they offer frequent, daily updates about the latest events in town. It also gets updated all day, so you can check back frequently to see what’s new in your community. You can even subscribe to a daily newsletter that gives you an overall summary of the latest news in your town. It’s quick, easy, and doesn’t require much effort to access. You’ll find several community posts on Patch.
This Old House: In a buyer’s market, home improvement projects have become popular again. People are always thinking of ways they can add to their home, in order to boost its value. In this economy, the majority of homeowners are looking for ways to fix up their home without breaking the bank. This Old House is a great resource for DIY home improvement projects and will give your fans some great ideas. They have great posts that are both Facebook and Twitter material, so we like to keep this one bookmarked.
If you’ve been struggling with figuring out what to post on Facebook and Twitter, these five resources can give you a head-start. The more you search and utilize these resources for your posts, the easier it becomes to find quality content for your social networking sites. If you’re looking for someone to help you post quality content or get your social networking presence set up, your real estate virtual assistants are always here to lend a helping hand! Contact us with any questions and we’re happy to answer them for you.
Have a great day!
Sarah Kay
Social Media Specialist
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