Fishhawk Lake Real Estate-What is a Pocket Listing?
How do you define a pocket listing? I have used this option for lake property at Fishhawk Lake with those sellers of mine who for a variety of reasons, don’t want to have the regular contractural listing that goes on MLS and the worldwide web.
Here is Wikipedia’s definition: A pocket listing is a real estate industry term used in United States which denotes a property where a broker holds a signed listing agreement (or contract) with the seller, whether that be an "Exclusive Right to Sell" or "Exclusive Agency" agreement or contract, but where it is never advertised nor entered into a multiple listing system (MLS) or where advertising is limited for an agreed-upon period of time. In Canada, this is referred to as an "Exclusive Listing".
It’s like having a listing literally in "your pocket” and not anyone else’s.I like to think of the pocket term being similar to your wallet, you keep it in your pocket, and you don’t share its contents with everyone, just those that you decide to share it with. In simplistic terms, a pocket listing is a listing that is yours exclusively (secretly) and is only shared with your clients or those with whom you choose to share the information.
When I have sellers at Fishhawk Lake who may not want to have a sign in their yard because they don’t want their neighbors to know (yet) that they’re “selling”, for whatever reason, then this is a viable option.
If I have a seller who doesn’t want to make it “official” by allowing other agents to know, but if I happen to be showing buyers around and this lake property at Fishhawk Lake is a potential match for what they’re looking for, then this works for both sets of my clients. Because I have buyers who have already given me their wishlist of what they’re looking for at Fishhawk Lake, I keep them in mind and let them know if this particular property answers their needs, before it goes out to the public.
Right now, for example, there is a family with lakefront property at Fishhawk Lake whose mom is steps away from having to leave Fishhawk Lake (her fulltime residence for many years now) because she’s no longer as independent as she once was and may need to move to a higher level of care than what the family can offer. By having a pocket listing with me, the mom won’t be wondering about the sign in her yard, or why a whole bunch of people are traipsing through her home. When I want to show it, I will simply call the family and they will then take their mom off premises, so that she doesn’t get confused about what’s going on.
Most of these people are my neighbors at Fishhawk Lake and know me, so they feel comfortable with this type of listing. Maybe they just need to get their feet wet before going forward (no lake pun intended)! It has worked well for me in the past and we put together a very simple one-sheet contract defining our relationship, pricing and commission structure, sign/date—DONE!
This works very well for me as well as for my clients who are both sellers AND buyers because I work with both through about 98% of the transactions that happen here at Fishhawk Lake. Sometimes it's just the best fit and it makes them each feel like they're protected and looked after without the "world" knowing all about it.
Realtor® Vernonia Realty Direct: (503)755-2905
Specializing in Fishhawk Lake Real Estate
"Your Gateway to the Lake!"
http://activerain.com/blogs/gayleatfishhawklake
My blog: http://fishhawklakerealtor.wordpress.com/
Fishhawk Lake Real Estate-What is a Pocket Listing? Copyrighted by Gayle Rich-Boxman All Rights Reserved 2011
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