Once you’ve gotten your feet wet, real estate is all about who you know. And ironically, so is social media. In today’s busy world of technology, social media is the first place people go for recommendations for everything. Sure, it’s easy to call a friend and say “Hey, how was that sushi restaurant you tried last week?” But it’s even easier to open your lap top or take out your smartphone and Google a review or browse the restaurant’s Facebook page.
From restaurants to real estate, social media is the key to finding good advice on just about anything. And with real estate being a service-oriented business, the impact of social media within the industry is more prevalent than ever. Think about it: In the olden days, real estate was a private transaction between an agent and a client. Now, it is a shared social media experience for an entire community. Sellers are blogging and tweeting about their home for sale. Buyers are posting pictures of the house they just saw on their Facebook page. In a nutshell, buyers and sellers alike are becoming more and more in tune with the benefits of social media in real estate, and expect you to be, too. 
Social media is ever changing. Luckily, your real estate virtual assistants will help you stay on top of things. Here are some questions you may want to prepare yourself for from some of your technologically savvy clients:
What is your strategy for marketing your properties?
-If your answer is simply flyers, a page on your website and open houses, it’s time to step up your game.
How big is your social following?
-If you have 500 followers on Twitter and 100 Facebook fans, that’s 1,200 eyes that are seeing your client’s listing. The more available the listing, the more likely you’ll have a written offer in sooner.
Who follows you and how do you encourage and reciprocate interaction?
-Even if you don’t have an enormous following, it shows integrity and business ethic to interact with the fans and followers you do have.
By now it’s clear that social media can’t be ignored. Not in real estate, and not for any growing business. If you don’t have time in your busy schedule to utilize social media in your everyday business marketing efforts, hire a real estate virtual assistant to take care of it. Your real estate virtual assistants can provide you with countless tips for Facebook, Twitter, and Google+, but never underestimate social media’s upmost importance in building your brand.
Make it a great day!
Lauren Wille
Marketing Coordinator
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