In my most recent post, I advised that the next post would tell you what form my future blog posts would take.
Instead of telling you, I decided to show you.
As much as possible, future posts will be much like this one...definitely less than 500 words. (This post is 449 words)
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Once upon a time ... only 4 short decades ago ... marketing professional services was fairly straight forward.
All we had to do was to meet lots of people and make a positive enough impression that they would hire us to to help them in our respective areas of speciality. Attracting clients was all about establishing and maintaining mutually beneficial relationships.
Less than 2 decades ago, along came the Internet and everything seemed to change.
More information was available to more people, wherever they were and whenever they wanted it. And then came social media marketing ... and then mobile marketing ... and then ....
It boggles the mind that there are now 20-30 or more marketing channels available to anyone who has a product or service to sell. These marketing channels range from advertising in its many forms to web technology in its many applications.
Managing even a third of these channels could well be a full time job.
But one of life's gratifying realities is that the more things change, the more they stay they same.
Despite the growth of alternative communication options, there is one aspect of marketing professional services that remains constant.
For as long as professionals have been hired to provide services, clients have expected ... and most assuredly deserved ... value.
Similarly the basis for the value that we as professionals provide to our clients, depends upon about establishing and maintaining mutually beneficial relationships with our clients.
Forty years ago, our relationships were primarily face-to-face with some telephone interaction.
Today the relationships are maintained through electronic communication with some, but not always face-to-face interaction.
From a real estate perspective, adding value is especially critical.
In today's challenging market, driven by their own self-interests, many sales people fail to recognize the importance of continuously delivering value to clients.
By continuing to ensure that client services enjoy sound value in their service you can develop and maintain a sustainable competitive advantage.
To learn more about adding value to your real estate services, see Value Added Real Estate Services.
As regards the Internet, social media and mobile technology, as high tech tools they help us connect, and keep in touch, with others.
In other words, they help us establish and maintain relationships with clients...so that we can continue to offer value as part of our service.
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