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Selling houses in 3 hours or less – Is there a secret?

By
Education & Training with Road to Wealth, Inc.

Buy from meYes there is a secret and it is within all of us, we just have to set ourselves up not to fail when we go show homes. Most listing agents have a set of things they do to get a house sold. So why don't you have a set of things you do for a buyer? Most agents, when selling to buyers, just pick up the client and head out. If you have a set system, just like you do with a listing, then it can be just as easy to deal with buyers as it is with sellers.

In my opinion the easiest way to make money is by working with buyers. But, you have to follow rules that you set for yourself before you go out. Buyers are NOT liars, you just need to ask the right questions.

Secret # 1 - Find the right buyers
The key is finding buyers that are ready and willing to buy today! If they are not ready to buy today, then don't put them in the car!

Secret #2 - Write ads that attract the right kind of buyers
You have heard that the headline is the key and I can tell you they are right! The same ad with a different headline can mean the difference between 1 call and 100 calls.

Secret #3 - Pre-sell the home before you even leave the office
This is very important! If you don't think it is the home for them in your mind, then there is no way they will think it either. Sit down with them and go over the features of each home before you leave the office. The homes that are not going to work, don't go see!







George Paukert, "Mr. Real Estate"
Road to Wealth
Phone: 561-883-2222
E-Mail: george@roadtowealth.com

Scott Webster
Sutton Group-Associates Realty Inc. Brokerage - Toronto, ON
GTA Real Estate
George, Sounds like real estate 101, good points, we need to spend our time effectively instead of running around doing work with the wrong people!
Nov 05, 2007 12:35 AM
Ginger Magoon
Remax - Bryan College Station - College Station, TX
Bryan, College Station Texas Real Estate
Great suggestions I am going to bookmark this post.  I think it is important to listen to your buyers wants, needs, styles etc. prior to showing.
Nov 05, 2007 12:36 AM
Tim Bradford
Cleveland, OH
NMLS 250013
Good advice and a good reminder of the things that agents should do.  
Nov 05, 2007 12:37 AM
Vincent McKamy
Samson Properties - Fredericksburg, VA
Realtor Fredericksburg Virginia
Great posting and an outstanding picture!!!  I love this posting - I'm thinking of stealing your picture.  I agree with you totally, First that you need to find the right type of buyer - that the majority of the time that is the problem.  Some of them seem good but you set them down and start looking at the different house and they are changing thier minds on what they do want or she wants this and he wants that.  Another hang up is that there is so much out there, you could find 20 houses that could meet all of their needs, I think sometimes it just becomes to much for them.  I try to keep it simple but sometimes it just gets out of hand. 
Nov 05, 2007 12:40 AM
New Jersey Real Estate James Boyer Morris, Essex & Union County NJ Realtor
RE/MAX Properties Unlimited, Real Estate - Morristown, NJ
All very very correct.  The trick is in the details though of course.
Nov 05, 2007 12:42 AM
Kimberly Grant
Exit Leon Crawford Realty - Huntsville, AL
Real Estate Agent - Huntsville Alabama
George this is awesome!!  It may seem simple but this is so true.  I LOVE THE GRAPHIC!!  You said exactly how I feel!  Keep it simple and get the job done!
Nov 05, 2007 12:59 AM
Todd Clark - Retired
eXp Realty LLC - Tigard, OR
Principle Broker Oregon
George perfectly simple and I think the others are starting to figure out why you are my mentor!
Nov 05, 2007 01:22 AM
Nancy Moeller
Seven Gables Real Estate - Anaheim Hills, CA
Good points ... what's your genuis ad that gets 100 calls?
Nov 05, 2007 01:26 AM
Jennifer Monroe
Indigo Home Team powered by Compass - Charlotte, NC
Real Estate REALTOR®/Broker/Designer

George, I am so glad Todd has introduced us! I am very strict about which buyers I accept. We see NOTHING until I have:

1. A pre-approval letter in my hand; and

2. We have discussed and resolved any lingering doubts they have about taking the plunge. This is a serious financial transaction and they need to be emotionally ready to act when the perfect home presents itself.

I would love to read more about your specific thoughts on ad wording. I desire to target a very particular type of buyer and would love to know your secret as well!

keep going... keep going... :-) 

 

Nov 05, 2007 03:45 AM
Tanya Busch
The Maine Real Estate Network - Auburn, ME
Maine Real Estate
Great post.  A timely reminder of continuing to focus our efforts.  I think we'll need to post this one up in the office for all to see.
Nov 05, 2007 05:58 AM
George & Arlene Paukert
Road to Wealth, Inc. - West Palm Beach, FL

Hi Scott,

I agree!  Let's face it - 4 hours max for getting a listing.  That should equal 4 hours working with a buyer and selling a home.

George

 

Nov 09, 2007 03:09 AM
George & Arlene Paukert
Road to Wealth, Inc. - West Palm Beach, FL

Hi Ginger,

You should select the right house in your office before you get on the road.  Also the "trick" is taking the "right" route to get to the house - don't take the "wrong" road and travel through "bad" areas.  This is very important. 

George

Nov 09, 2007 03:13 AM
George & Arlene Paukert
Road to Wealth, Inc. - West Palm Beach, FL

Hi Tim,

Thanks.  And you really CAN sell a home in 3 hours or less.  I've done it many times.

George

Nov 09, 2007 03:14 AM
George & Arlene Paukert
Road to Wealth, Inc. - West Palm Beach, FL

Hi Vincent,

Thanks - glad you like the post and the picture.  You don't have to "steal" the picture.  I'm offering it as a free gift on my website at http://www.roadtowealth.com/coach.htm - just scroll down to the bottom and you'll find the opt-in for the freebies.  Then, print it out and hang it up in your car.  I did. 

Here's what you have to keep in mind when working with buyers ... the more houses they see, the more confused they get - and so will you.  Show them any more than 6 houses and their memory starts to malfunction.   Narrow down the selections as best you can.

George

 

 

Nov 09, 2007 03:19 AM
George & Arlene Paukert
Road to Wealth, Inc. - West Palm Beach, FL

Hi James,

The most important thing is to find out exactly what the buyer WANTS.  Listen, my wife's cousin was looking for a vacation home for 3 years.  He would come here (Florida) from New York a few times a year.  He changed agents each time and probably saw 100 houses. 

The problem was, the agents didn't listen to him and his wife!  Finally the last agent paid attention - they are avid tennis players and the tennis courts were of primary importance to them.  The house was secondary.  Since the last agent listened to what they wanted, he made the commission.

George

 

Nov 09, 2007 03:24 AM
George & Arlene Paukert
Road to Wealth, Inc. - West Palm Beach, FL

Hi Kimberly,

There is a "hypnotic trick" I practiced on buyers and it worked 99% of the time.  I selected the house they were going to buy and wrote a hig #1 on the MLS print out.

You can get the graphic for free on one of my websites: http://www.roadtowealth.com/coach.htm and when you get to the bottom, just opt-in and you'll get the download link by email.  Enjoy the freebies.

George

Nov 09, 2007 03:28 AM
George & Arlene Paukert
Road to Wealth, Inc. - West Palm Beach, FL

Hi Todd,

What the agents don't realize is that I would narrow down the choices to 3-5 homes to show them.  When I started, I, too, ran all over town with buyers showing them house after house.  I realized the more houses they saw, the less inclined they were to buy anything.  That's when I changed the strategy - maximum 5 houses to show.

George

Nov 09, 2007 03:31 AM
George & Arlene Paukert
Road to Wealth, Inc. - West Palm Beach, FL

Hi Nancy,

Here's what I advertised ...

NO CREDIT NEEDED.  NO BANK QUALIFYINGSmall down payment.  Owner will carry.  3BR/2BA/2CAR, Vacant, 1800 sq.ft., $1150 monthly, $149,950.  Lots of houses available - CALL NOW!  Phone #.

You can copy exactly what I wrote above.  Try it and run with it.  Get calls and qualify the buyers.  However, you need to have listings where the "owner will carry".  I used to add that to ALL of my listings - Owner Will Carry.  I  repeat - to ALL of my listings.

George

Nov 09, 2007 03:35 AM
George & Arlene Paukert
Road to Wealth, Inc. - West Palm Beach, FL

Hi Jennifer,

The ad and details are on my reply to Nancy Moeller's post above.

I think the key is ... I used OWC in every listing.  Why?  Because the sellers agreed that if the conditions are right, they would be willing to carry.   Therefore, if the seller's conditions are not met, the owner would not carry. 

But the buyer or the buyer's agent don't know what conditiions the seller has.  And, let's face it.  If a nice buyer can plunk down $20,000 for the down payment, the seller will think twice before refusing the offer - especially if nothing is selling.  And if the buyer has MORE money for the down payment, it would be a "done deal."

I would never let a buyer who has a down payment of $20,000, $30,000 or $40,000 get away from me.  I would "chain" them to me. ;-)  That's guaranteed commission.

George

Nov 09, 2007 03:42 AM
George & Arlene Paukert
Road to Wealth, Inc. - West Palm Beach, FL

Hi Tanya,

You can get the graphic for free on one of my websites: http://www.roadtowealth.com/coach.htm and when you get to the bottom, just opt-in and you'll get the download link by email.  Then make copies and post it everywhere - including your car.  I did.

That picture will change the atmosphere - from tire kicking to serious buying.  Buyers willl ask themselves, "Will this agent really kick me out of their car?"  Although I never did that, there were a few times I came very close. 

But, I do know agents who really did kick buyers out of their car in the middle of nowhere.  One buyer told an agent he was also working with another agent.  So, the agent threw him out.  As I said, a few times I came very close to doing the same thing. 

If you do it - even just having those pictures in your office and your car - you'll build your reputation as a "no nonsense" Realtor.  Agents will admire you and buyers will respect you.

George

 

 

Nov 09, 2007 03:51 AM