Yes there is a secret and it is within all of us, we just have to set ourselves up not to fail when we go show homes. Most listing agents have a set of things they do to get a house sold. So why don't you have a set of things you do for a buyer? Most agents, when selling to buyers, just pick up the client and head out. If you have a set system, just like you do with a listing, then it can be just as easy to deal with buyers as it is with sellers.
In my opinion the easiest way to make money is by working with buyers. But, you have to follow rules that you set for yourself before you go out. Buyers are NOT liars, you just need to ask the right questions.
Secret # 1 - Find the right buyers
The key is finding buyers that are ready and willing to buy today! If they are not ready to buy today, then don't put them in the car!
Secret #2 - Write ads that attract the right kind of buyers
You have heard that the headline is the key and I can tell you they are right! The same ad with a different headline can mean the difference between 1 call and 100 calls.
Secret #3 - Pre-sell the home before you even leave the office
This is very important! If you don't think it is the home for them in your mind, then there is no way they will think it either. Sit down with them and go over the features of each home before you leave the office. The homes that are not going to work, don't go see!
George Paukert, "Mr. Real Estate"
Road to Wealth
Phone: 561-883-2222
E-Mail: george@roadtowealth.com
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