We’re hearing a lot about “back to basics” and the importance of utilizing many of the old school methods of marketing and prospecting for new business. Of all the age groups of potential clients, baby boomers and seniors are a great percentage of the marketplace.
Seniors who have lived in their homes for 30+ years and do not have a mortgage are in good financial shape to sell that home and purchase a new condo. How do you reach this age group? Most are not tech savvy. The best way is via print. That can be direct mail marketing or local newspaper advertising.
It’s back to basic marketing. The Internet is not a source that everyone uses, and we would be wise to not eliminate a group of potential buyers who are probably the most qualified to purchase today. These are all cash deals.
Decide who you want to receive your marketing and that will determine what sources you use to market. The older buyer is print. Pick your poison.
The younger age group is Internet and direct mail marketing. Different age groups require different methods. Put some thought into what you’re doing and to whom you are marketing. Select the wrong source and the results will be very disappointing.
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