How do we decide what method of marketing to use? There are so many and everyone has a different budget. How much faith can we place in what others do? If those agents are in your marketplace and they are successful with what they do, I’d make an effort to shadow and model their every move.
Follow the leader is a game that we all learned at a young age, and it continues to be effective throughout life. This is a simple path to follow and someone else is already leading the way. Following is an easy task, and you can improve what that person is doing. You can play the game better than the leader, if you try it.
One can add their own flavor and style to create a new look to someone else's method or product. There are many agents who are treading water to stay alive, and they could easily be moving forward but they’re unsure of how to proceed.
Find the top producers and make note of what they do every day; notice how they market; do a Google search for them and see what surfaces; and make a commitment to stop treading water and learn new strokes that will move you closer to accomplishing your goals. This is a really simple lesson. The best part is that someone already proved that it works!!!
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