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What I Would Like to Improve in My Business

By Brian England

Real Estate Agent with Ambrose Realty Management LLC SA634540000

July 09, 2012 04:55 AM

What I Would Like to Improve in My Business

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Real Estate in East Valley AZ

The only aspect of my business that I would want to makeover or upgrade would be my generation of leads. Of course, this is probably the most competitive part of everyone's business, as we are all vying for the same customers. Even though I seem to have a good internet presence and I know that converting internet leads is more of a numbers game, I still crave having a system that I could be confident in. When I am able to speak to people on the phone or meet them in person, they will usually become a customer, but getting to that point is what I struggle with. I don't fancy myself as a salesperson and don't like to try to sell someone on why they should pick me.

Currently, I use Market Leader for my lead generation efforts. It frustrates me though, as it is hard to know for sure if leads are coming from my own marketing efforts or the efforts that I pay Market Leader for. I see the value in what Market Leader provides, but at the same time, I am not confident that I can solely rely on Market Leader, thus I do a lot of marketing on my own.

Daily, I get calls or emails from the likes of Zillow, Trulia, etc. wanting me to swtich over and pay them to generate leads for me. Currently, I am seriously thinking of making a change, but I don't know what to change to. I would be very interested in feedback from others here in the Rain with regard to what they do and their level of confidence in the lead generation activities that they participate in, so please comment as you would like.

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Jordon Wheeler

The Jordon Wheeler Group - Fairburn, GA

J W Group Real Estate Sales and Service

Hey Brian,

I currently spend my dollars with Trulia, and I get leads daily. Trulia has improved its process and has a limited contact management system built. I find it best to pull my leads into Outlook and work them from there. Trulia does have a product where an agent is exclusive to a particular zip code or city. And as you already know, it's a good idea to have multiple ways of generating leads. SUGGEST and I look forward to hearing from other AR members.

Best of success to you this year!

Jul 09, 2012 05:02 AM

Brian England

Ambrose Realty Management LLC - Gilbert, AZ

MBA, GRI, REALTOR® Real Estate in East Valley AZ

Thank you Jordon, I appreciate you sharing! Knowing that you are comfortable using Trulia helps!

Jul 09, 2012 05:07 AM

Kristin Hamilton CA REALTOR

Berkshire Hathaway California Realty - Beaumont, CA

(909) 557-6966- Specialize 55+ Communties Banning

Hi Brian,

I am working on the same subject matter right now ..,..so funny but that tells me that there are many of us out there who need to jump forward with something new. I have a friend who spends $1500 a month on Zillow and forget) another large one and she gets so many leads and has many in escrow every month so it is an option I have been thinking about. I am just concerned about signing contracts for a year.

Jul 09, 2012 06:01 AM

Captain Wayne - Rowlett Real Estate School

Rowlett Real Estate School - Panama City, FL

Rowlett Real Estate School / Owner and Instructor

Great Blog Brian, you have your head on straight I can see that. Good luck with the contest!

Jul 09, 2012 07:16 PM

Gita Bantwal

RE/MAX Centre Realtors - Warwick, PA

REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I will look for the comments to your post and get some tips. Good luck.

Jul 09, 2012 10:17 PM

Brian England

Ambrose Realty Management LLC - Gilbert, AZ

MBA, GRI, REALTOR® Real Estate in East Valley AZ

Thanks for the feedback Kristin, I wonder if the leads coming from Zillow are higher quality than those that come from Market Leader?

Thanks for the support Wayne and Gita, I hope the comments that are left help you both!

Jul 09, 2012 11:33 PM

Laura Allen, Lake Tahoe - Truckee Real Estate for Sale TahoeLauraRealEstate.com

Coldwell Banker Realty, Tahoe City, CA (530) 414-1260 - Tahoe City, CA

Tahoe Real Estate Agent Helping Buyers and Sellers

Brian - I've heard good things about Trulia, but the key to any paid lead generation system is what you do after you get the lead to convert it into business. Best of luck with which ever system you choose!!!

Jul 10, 2012 03:28 AM

Joetta Fort

The DiGiorgio Group - Arvada, CO

Independent Broker, Homes Denver to Boulder

HOW are you going to generate more/better leads?

Jul 10, 2012 05:03 AM

Marti Steele Kilby, CRS

Steele Group Realty - La Mesa, CA

Broker/Owner, San Diego, CA

Very timely Brian....I'm investigating as I write this. Honestly, my BEST leads have come from my Wordpress blog where my single focus is short sales. Buyer leads from other sources seem to be full of folks just looking who might already be working with an agent.

Jul 10, 2012 11:05 AM

Brian England

Ambrose Realty Management LLC - Gilbert, AZ

MBA, GRI, REALTOR® Real Estate in East Valley AZ

Laura and Marti, thanks for the wonderful feedback!!!

Joetta, that indeed is the million dollar questions, isn't it? If I knew the answer to it, I guess I would not have written this post, haha.

Jul 10, 2012 11:08 AM

Charles Stallions Real Estate Services

Charles Stallions Real Estate Services Inc - Gulf Breeze, FL

Buyers Agent 800-309-3414 Pace and Gulf Breeze,Fl.

Hi Brian, I was sure you would get a help here. I use craigslist, and any other free sites to the tune of 3 to 4 leads a day.

Jul 10, 2012 01:04 PM

Brian England

Ambrose Realty Management LLC - Gilbert, AZ

MBA, GRI, REALTOR® Real Estate in East Valley AZ

Joyce, I use those sites as well and most of my leads seem to come from them. It is difficult to know for sure, as Market Leader controls my lead system. It seems like if I don't pay them to generate leads, then they don't push through the leads that I have generated through my own efforts. Not completely sure about this, but when I stopped paying for them to advertise for me, my leads dried up, even though I was doing the same things that generated 20 or more leads a month through my own efforts. This has always made me uncomfortable with Market Leader, but I don't know of a better alternative and it would be difficult to switch. Pretty sad that big companies can treat their "valued" customers so badly, but it seems like it has become the American way.

Jul 10, 2012 11:29 PM

Kimberly Tapscott

Keller Williams Prestige Properties - Stamford, CT

Giving you the service you deserve!

Brian- the most leads I have come from my database/ sphere of influence. I call and ask "who do you know...." it's free and I always know where the business is coming from.

Jul 14, 2012 07:23 AM

Brian England

Ambrose Realty Management LLC - Gilbert, AZ

MBA, GRI, REALTOR® Real Estate in East Valley AZ

Kimberly, thanks for the comment and I agree our sphere of influence is the best place for us to generate leads!

Jul 14, 2012 08:05 AM

Laura Murray

Weichert - Silver Spring, MD

Search Montgomery Co., MD for homes www.MDRealEstateOnline.com

HUM, not sure I understand how market leader, etc. currently generates leads. Is it a property search engine that displays your contact information? If you want to know which source is creating the leads could you have a unique email address for each lead to send the info, then you can identify where the lead came from.

Jul 28, 2012 11:49 AM

Brian England

Ambrose Realty Management LLC - Gilbert, AZ

MBA, GRI, REALTOR® Real Estate in East Valley AZ

Laura, thanks for the comment. Market Leader does ads for me on Google and other places and from this, leads are generated through people signing up on my website.

Jul 28, 2012 11:03 PM

Pam Dent

Gayle Harvey Real Estate, Inc. - Charlottesville, VA

REALTOR® - Charlottesville Virginia Homes / Horse

I am dealing right now with the question of trying to increase my lead generation. I tried Zillow and Realtor.com advertising and did not get anything.

Aug 22, 2012 10:34 AM

Brian England

Ambrose Realty Management LLC - Gilbert, AZ

MBA, GRI, REALTOR® Real Estate in East Valley AZ

Hmm, thanks for the feedback Pam, I have been offered both of those and I think I will decline.

Aug 22, 2012 01:23 PM