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How's your brain today?

By
Services for Real Estate Pros with Marte Cliff Copywriting

A friend sent this today and I thought it was fun, so... I'm sharing.

We talk a lot about typos, misused and  misspelled words - and how they can set up stop signs in our marketing messages. Maybe if we just wrote the whole message in "wierd" people would not only read it, but remember it.

Something to think about?

Yes, but I don't think I'll try it.

See if you can read and understand these paragraphs:

7H15 M3554G3

53RV35 7O PR0V3

H0W 0UR M1ND5 C4N

D0 4M4Z1NG 7H1NG5!

1MPR3551V3 7H1NG5!

1N 7H3 B3G1NN1NG

17 WA5 H4RD BU7

N0W, 0N 7H15 LIN3

Y0UR M1ND 1S

R34D1NG 17

4U70M471C4LLY

W17H 0U7 3V3N

7H1NK1NG 4B0U7 17,

B3 PROUD! 0NLY

C3R741N P30PL3 C4N

R3AD 7H15.

PL3453 F0RW4RD 1F

U C4N R34D 7H15.


And this one:



Can you raed this? Olny 55 plepoe out of 100 can. I cdnuolt blveiee that I cluod aulaclty uesdnatnrd what I was rdanieg. The phaonmneal pweor of the hmuan mnid, aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it dseno't mtaetr in what oerdr the ltteres in a word are, the olny iproamtnt tihng is that the frsit and last ltteer be in the rghit pclae. The rset can be a taotl mses and you can still raed it whotuit a pboerlm. This is bcuseaethe huamn mnid deos not raed ervey lteter by istlef, but the word as a wlohe. Azanmig huh? Yaeh and I awlyas tghuhot slpeling was ipmorantt!

Comments(45)

Carie Shapiro
North Shore Suburbs & Chicago Real Estate - Evanston, IL

Very interesting, Marte.  I was able to read both examples too!

I can also read Hebrew -- which obviously is written from right to left.  Perhaps that helped me make the top 55% cut?? :)

Oct 26, 2012 05:28 AM
Les & Sarah Oswald
Realty One Group - Eastvale, CA
Broker, Realtor and Investor

Very cool! I was having difficulty in the beginning, but it got easier as I read along. It just goes to show that real estate agents are very talented when it comes to reading between the lines.

Oct 26, 2012 05:40 AM
Karen Anne Stone
New Home Hunters of Fort Worth and Tarrant County - Fort Worth, TX
Fort Worth Real Estate

Marte:  This is great.  I have seen this many times before, and pretty much breeze through it with ease.  Perhaps it is because I taught seventh grade for nine years, and most of the kids spelling looked like this normally... LOL.

Oct 26, 2012 05:51 AM
Ginger Harper
Coldwell Banker Sea Coast Advantage~ Ginger Harper Real Estate Team - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

My brain must be working ok.  I can read them both.  I like doing things like this.

 

Oct 26, 2012 06:04 AM
Wayne Zuhl
Remax First Realty II - Cranford, NJ
The Last Name You'll Ever Need in Real Estate

Very interesting - so we read by looking at the whole words instead of each individual letter, right? Cool!

 

Oct 26, 2012 06:29 AM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA
Marte, this is amazing how the brain can make the words in the mind. Once I got past the first line, it was a breeze.
Oct 26, 2012 06:44 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Shane - I thought it was fun. That's why I decided to share.

Jon - yes, once your mind recognizes a number as a letter, it keeps right on.

Shane - I'll check it out...

Gary - so true. Numbers must be precise - at least when they're used as numbers!

Crie - You learn something every day. I did not know Hebrew was written from right to left. Thanks!

Sarah and Lester - Yes, whatever those lines might be.

Karen Ann - You made me giggle - but it isn't funny. By 7th grade, kids should know how to spell. I recall being shocked when helping with 4-H one year. My task was to go over the kid's project books with them to make sure they had filled in all the blanks. One girl, who was a honors student, talked a lot about her fat stear. Her math wasn't so hot, either.

Ginger - I do too. I also like the ones where you need to find the one n in 6 lines of m's - or the one 0 in a field of 6's.

Wayne and Jean Marie - Apparently we do. So why does one misspelled word in a marketing piece turn into a huge stop sign? Because it's the only one? Or are we really only sensitive to mis-used words?

Michael - I think perhaps we don't give enough respect to the super computers in our heads.

 

Oct 26, 2012 09:36 AM
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA

Marte:

I love these two paragraphs.  It took me 2 lines to pick up what the first paragraph read.  The second paragraph was easy to read.  I guess I make lots of typo and can read through them.

Oct 26, 2012 09:38 AM
Dr. Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

I always marvel at how awesome the human brain is!  Very cool.

Oct 26, 2012 10:26 AM
Melissa Zavala
Broadpoint Properties - Escondido, CA
Broker, Escondido Real Estate, San Diego County
Easy for me. I guess I have a lot of latent dyslexic power.
Oct 26, 2012 12:07 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Evelyn - I do too. Thank goodness for Word and the little red lines that tell me to go back and look.

Paula - It never ceases to amaze.

Melissa - Is THAT the secret?

Oct 26, 2012 12:56 PM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Marti, at first glance I thought no way--then my mind kicked into gear and I read the entire thing without hesitation. The brain is an amazing thing.

Oct 26, 2012 01:52 PM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Marte - I can read both of them with little trouble though it takes me longer than properly spelled words.  Further, I find it very distracting.

Oct 26, 2012 04:26 PM
Jay Markanich
Jay Markanich Real Estate Inspections, LLC - Bristow, VA
Home Inspector - servicing all Northern Virginia

Wow, I was reading it before realizing it was funny written!  Sometimes I understand Spanish before realizing that someone is speaking Spanish to me too.  I have seen that before.  The brain is cool!

Oct 26, 2012 09:58 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Tammie - That was my thought at first too - that this might be difficult. But it wasn't.

Christine - Right. I wouldn't recommend it for a marketing promotion. Well, maybe a really short one on April Fools Day? And only if you have people on your list who appreciate "silly."

Jay - You truly have an amazing mind. That could start a whole discussion about words not being words at all, but merely representations of feelings, objects, etc. (Too deep for me!)

 

 

Oct 27, 2012 03:25 AM
John J. Woods
Big Dog Press, LLC - Winder, GA
Going where no man has gone before - wouldn't you?

 

   N0w, if I c@u1d o^1y s/i@k a f3w em@[i>ns in h@%e!

 

Oct 27, 2012 04:13 AM
Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

"Wierd" . . . or Weird people, I don't think so.

They de-bunked this as nonsense. The combination of letters and numbers are placed on purpose and in sequence. The words used are done on purpose too because not all letters would work in this, and only UPPER CASE too

  • "7" are "T"
  • "3" are "E"
  • "5" are "S"
  • "1" are "I"
  • "4" are "A"

This is a parlor trick, nothing more. 50RRY 70 BUR57 Y0UR BUBBL3

Oct 27, 2012 06:52 AM
Wayne Johnson
Coldwell Banker D'Ann Harper REALTORS® - San Antonio, TX
San Antonio REALTOR, San Antonio Homes For Sale

Marte-I'm not in the 1%, but now I can proudly say I am in the 55%. The human mind is obviously adaptable.

Oct 27, 2012 07:44 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

John - I almost got all of that.

Carla - NO bubble to burst - jut having fun. But John just proved it can be done in lowercase, and with symbols, no less.

Wayne - the human mind is truly amazing.

Oct 27, 2012 08:02 AM
Marnie Matarese
DWELL REAL ESTATE - Sarasota, FL
Showing you the best of Sarasota!

Scary that I was able to completely comprehend it.  Maybe my dog really does know how to spell.  If I can read this, he is probably smart enough to relate spelling after a period of time to the actual word.

Nov 08, 2012 09:43 AM