What I learned from the Little Boy Scout
The other day I was doing some grocery shopping and there was a Little Boy Scout who had set up a stand inside the store. I wouldn't have noticed (gosh, wasn't it the Girl Scouts a few weeks ago) but for the fact that I wanted the smaller shopping carts and was looking around for one.
I observed the Little Boy Scout and color me impressed (what color would that be?!? I picked purple)
What I noticed was very impressive and the epitome of sales technique. Right there, in a matter of 2 minutes, I saw this Little Boy Scout in action. Everyone that walked by, and I mean everyone, he would ask "Would you like to buy some chocolate from the Boy Scouts?"
The passerbys would say "No thank you" politely enough and move on; into the store to shop, or out to their cars to leave.
The Little Boy Scout's mother sometimes had to remind her son in hushed voice . . . "Don't forget . . ."
And then, very quickly, the Little Boy Scout would add, "Thank You! And have a nice day."
He would walk up to the shoppers walking in and out, and engage them.
When they said "No," he kept up his sales pitch with the next shopper.
I was VERY impressed.
I didn't have any cash on me, but told him I would return.
And I did . . . and to my surprise, the once empty table was crowded with people wanting to buy from him!
I had to wait my TURN!
This Little Boy Scout:
- KEPT ASKING FOR THE BUSINESS
- Engaged his prospects
- Walked up DIRECTLY to them
- Didn't sit down
- Asked them directly if they wanted to buy what he was selling
- Had one of his products in his hand
- Thanked them anyway AND wished them a good day
- Rinse and repeat
This Little Boy Scout was on his toes . . . he walked up to people, talked to them, had the product all ready to go . . . and was not discouraged when he was told "No thank you."
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