Social media. It’s all around us, everywhere we look and on the tip of of our tongues in conversations. We all understand the importance of it, but it can be hard to keep up with the latest and greatest app, or the ever changing rules on how to use it most effectively.
As Real Estate Virtual Assistants, our goal is to keep you up to date with what’s on the cutting edge, and are constantly making necessary adjustments for our clients that have given us the reigns on their Facebook and Twitter. They love that they don’t have to focus all their attention on staying up to date with the social media world, and we enjoy putting our experience and expertise to work for them!
Today, however, I wanted to talk about the oftentimes forgotten, yet all important media outlet: blogging. When done right, blogging can be one of the most effective tools for real estate agents! Here’s why:
1. Making it Personal- Highlighting your blog on your website gives potential clients the opportunity to “dig deeper” and learn more about who you are and the services you provide. It gives a more personal approach to your business.
2. Providing Pertinent Information- While you’ll have information on your website concerning buyers, sellers and some local information; blogging opens up a whole new realm of information to your current and potential clients! Instead of them having to do research online about tips on dealing with low-ball offers, what they can do to help sell their home, what questions to ask when buying a home, what the city they’re relocating to has to offer and a myriad of other questions; they can find everything they want to know right on your blog! They’ll appreciate having all their questions answered in one place, and you’ll look like the expert that you are!
3. SEO- These three letters mean a lot in today’s world. Being found online through search engines is key! Blogging consistently shows search engines your relevancy and linking key words and phrases gives your posts the “Google juice” you’re after!
Now, these are just three perks of blogging but there are many more! Chances are, you’re well aware of the importance of blogging already, but you’ve come to realize it’s not realistic for you to take on blogging on a consistent basis to make it effective.
That’s where we come in! We have a team of experienced bloggers who only handle blogging for our clients. They know the ins and outs of what it takes to create a customized and powerful blog post and hone in on each clients’ specific needs, location and style.
Here are just a few of the elements that we include in each of our posts:
Variety: Many of our clients want us to create both real estate related blogs, as well as community driven blogs. We’ll switch off weeks to make sure the blog remains interesting and covers a wide variety of topics.
Research: We then research either a real estate topic that we feel will reach out to our clients readers, or a local event that will show that our client is a great resource for the area in which they work.
Key Words: The body of each blog is filled with the clients key words that are linked back to the correlating page on their website. Here's an example from our clients at Shoreline Property Advisors.
Signature: Each blog post is signed with an SEO rich signature. This not only gives an extra boost for SEO, but provides a uniform look to each blog post.
Extra Boost: We then submit each blog to Google so that it’s indexed. This helps the post show up more quickly in a Google search.
This way of blogging, as you can see, is much more involved than it may appear at first glance! Our blogs are effective because we’re:
- Creating variety in our routine to maximize results
- Feeding our blog with relevant information
- Using resources to enhance the blog
- Blogging consistently!
If you’d like to learn more about our real estate blogging or already know you’re ready to get the task of blogging off your plate; let us know! We would love to talk with you about your blog!
Don’t have a blog yet? Let us set one up for you! From creating a customized look for your blog, to set up and blogging on a regular basis; we can handle each aspect of your real estate blog so you’re free to focus on your work.
Contact us today to get started! We’ll have your blog up and running at full speed in no time!
Allie Coyle
Blogging & Copywriting Specialist
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