Print Marketing, Is It a Waste of Paper? Okay I will admit, I am not a huge fan of print marketing. I for one do not like getting lots of unsolicited mail and rarely even bring it into the house. It gets deposited in the trash bin on the way into the house.
Now I am not stupid either and realize that some people like it and even read it. But does the cost capture enough business to make it worthwhile for the time and money spent?
In looking closer at what I have done and continue to do I realize that I do printed materials. I have tried the farming mailings and they just didn't pay off for me.
One thing that is expected in my market area is listing brochures. I print these on every home I have listed. They go in a feature box on the sign for easy access by buyers. Even times I promote more than just the featured home and put other similar listings in the area for the buyer's consideration. These do get calls and requests for showings.
Another printed piece I use is a Just Listed or Just Sold card. I feel this appeals to the neighbor that wants to be have the Scoop on what is selling in the neighborhood. I have even asked a satisfied seller to write a letter of reference and sent that to the neighborhood. This works well and gets my phone to ring.
Another thing that I am just beginning to use is a Just Listed , Keep Your Eye Out Card. This is attached to the mailbox and is in the neighborhoods where my REO and Foreclosure listings are located. The idea is to solicit their help in looking out for the property. If they see someone snooping around or the home unsecured then I ask them to call me. Also I give them permission to tell me if the grass is getting too tall. The neighbors really like this because they then become a partner in selling the vacant home and returning the neighborhood to a better condition.
As for doing a newsletter or postcards, I do these via email. The postage and printing costs are not in my budget now.
Print Marketing, Is It a Waste of Paper? It depends what works in a certain market and for the agent. If you are going to do it, it must look professional and high quality and you have to be consistent to give it a fair shot. You can't do it once or twice and expect results. And if you have never tried it, how do you know it doesn't work?
Photo courtesy of anankkml at freedigitalphotos.net
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