I just read a featured post written by Gita Bantwal titled “Only Three Families Came to My Open House” and a comment was made that struck a nerve with me!! We are listing agents, and open house events are a standard happening for us every weekend.
When we provide an open house for a resale property, we present the home properly, and we represent the seller to the nth degree. The more activity we generate through that home, the better the chance of finding the right buyer.
We never do an open house with the intention of finding our own buyer; we never provide an open house to find other potential clients, but it happens; we never hold a house open to create a platform for other potential sellers to see how we represent a property, but it happens; and if we can secure other business from this one open house, we let it happen. We are very happy when it happens.
It’s part of doing business. It’s good business. It’s business that is secured fairly and with no harm to the sellers. Other business happens, and that’s not pathetic. It happens to be what we do for a living. We do business. Other business happens from listings and from buyers. If one never experiences that situation, it’s time to review your methods of marketing.
An open house is a form of marketing. It’s a marketing method that is multi-faceted and can provide an incredible amount of new business. It’s a method of marketing that every listing agent must provide for every one of their sellers and for their own benefit. An open house event, if marketed properly, will result in many transactions, and one of those may just be the sale of the subject property.
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