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If You Want To Generate A Lot Of Buzz, This Is An Excellent Example Of How To Do It
For the past few weeks, Joffrey's Coffee & Tea Company based in Tampa, FL has been running a very clever promotion to "beta test" their Jamaican Me Crazy flavored coffee.
So what makes this promo different, cooler and a lot more interesting than the usual freebies we see on the net each week?
#1, they're targeting a very specific audience, bloggers & techies to help spread the word...
"Are You:
- Using web software that is in perpetual beta, like Gmail?
- Frequently signing up to participate in beta tests for web apps?
- Currently beta testing software for a new startup company?
- Fueled by coffee?"...
#2, they're talking to bloggers & techies in their own language...
"Us too and we think BETA testing is a whole lot of fun. That's why Joffrey's Coffee & Tea Company is joining the party and offering a new kind of beta test open to all bloggers - only this time it's for Java.
No, not the programming language. We're talking the gourmet, bold, caffeinated kind of java. The kind that helps bloggers get ideas out of their head and onto the screen."...
#3, they're giving away 2 excellent, tangible freebies...
- a free sample of their flavored gourmet coffee and...
- a link to your blog on their list of Java Beta Testers
#4, they're using the power of social marketing (word of mouth) to spread the word about the promo...
Notice the buttons at the bottom of the signup form for StumbleUpon, Digg, Technorati, etc...
# 5, the result... they're getting lots of attention from bloggers and social networking sites...
"Buzz about the Beta Test:
Free Coffee: A Beta You Definitely Want To Be a Part Of - Mashable
Here's something interesting, a beta test for coffee - CNET
Java News You Can Use - Web Worker Daily
And check out lots more via a Google Blog Search and Technorati Search!"...
Joffrey's has done everything right, putting all the pieces of social marketing together to pull off a clever, simple, fun and powerful form of buzz.
They've basically traded inexpensive sample bags of coffee to generate a ton of free publicity with a group of people (a very targeted audience) who love and drink tons of coffee. A match made in heaven! Now go get your free coffee and another link to your blog... signup here
New Active Rain Contest
marketing guru cool prizes
Wanna see marketing guru Seth Godin live in New York??? Bob Stewart has announced a very cool new contest with a couple of extraordinary prizes to go along with it. Get out your camcorders and check out...
ActiveRain Video Contest - best prize yet, I promise
And now, some of the must read marketing posts from this past week...
In no particular order, here are some of the best Active Rain marketing posts from this past week...
- Blogging Class In Session, Tips on Gaining Customer's Everyday! by Midori Miller
- Using Guest Blogging to Bring Traffic to your Site by Hannah McIntyre
- Finding Your Niche - 4 Steps to Segmenting Your Marketing Solutions by Julie Escobar
- Do Not Mail List: How would it affect your marketing? by Chris Mitchell
- Monday Morning Marketing Meeting: Do You Know What Your Client Sees? by Audrey Hoffman
- How "Cream Puff" Marketing is Slowly Deflating the Real Estate Industry? by Lola Audu
- 8.5 Lies about Real Estate by Brian Block
- Building Rapport: How to inspire others to do business with you by Loreena Yeo
- Tuesday Truths....Real Estate Agents aren't God or Lawyers by Kathy McGraw
- What's the point of staging anyway? by Melissa Marro
- What does your web site look like in different browsers? by Melissa Ward
- Ziggs ~ Create an online profile that passes PR & manages your contacts! by Bill Gassett
- Have you checked out Hyplets? by Ross Quintana
- Free Viral Marketing for Your Blog by Cheryl Waller
- Free Unlimited Single Property Websites for your listings by Justin Williams
- My 2 cents on QASSIA fastest growing seo tool!!! by Justin Williams
- New Ipaper - Just another way to get your name out there. by Riel Roussopoulos
- Widgets and Whatsits and Signs Oh My! by Sheron Cardin
- RAK (Random Acts of Kindness) by Kim Wood
- A Plan for Your Old Business Equipment in Lafayette California!!!!!! by Alan 'AJ' Nisen
- Live good. Be happy.'s Mimi on the Radio... by Mimi Osterdahl
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