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Generating blog buzz, free coffee, the marketing week in review...

garaughty, TheBlogArtist.com

If You Want To Generate A Lot Of Buzz, This Is An Excellent Example Of How To Do It

garaughty, the art of marketing you

For the past few weeks, Joffrey's Coffee & Tea Company based in Tampa, FL has been running a very clever promotion to "beta test" their Jamaican Me Crazy flavored coffee.

So what makes this promo different, cooler and a lot more interesting than the usual freebies we see on the net each week?

#1, they're targeting a very specific audience, bloggers & techies to help spread the word...

"Are You:

Using web software that is in perpetual beta, like Gmail?

Frequently signing up to participate in beta tests for web apps?

Currently beta testing software for a new startup company?

Fueled by coffee?"...

#2, they're talking to bloggers & techies in their own language...

"Us too and we think BETA testing is a whole lot of fun. That's why Joffrey's Coffee & Tea Company is joining the party and offering a new kind of beta test open to all bloggers - only this time it's for Java.

No, not the programming language. We're talking the gourmet, bold, caffeinated kind of java. The kind that helps bloggers get ideas out of their head and onto the screen."...

#3, they're giving away 2 excellent, tangible freebies...

- a free sample of their flavored gourmet coffee and...

- a link to your blog on their list of Java Beta Testers

#4, they're using the power of social marketing (word of mouth) to spread the word about the promo...

Notice the buttons at the bottom of the signup form for StumbleUpon, Digg, Technorati, etc...

# 5, the result... they're getting lots of attention from bloggers and social networking sites...

"Buzz about the Beta Test:

Free Coffee: A Beta You Definitely Want To Be a Part Of - Mashable

Here's something interesting, a beta test for coffee - CNET

Java News You Can Use - Web Worker Daily

And check out lots more via a Google Blog Search and Technorati Search!"...

Joffrey's has done everything right, putting all the pieces of social marketing together to pull off a clever, simple, fun and powerful form of buzz.

They've basically traded inexpensive sample bags of coffee to generate a ton of free publicity with a group of people (a very targeted audience) who love and drink tons of coffee. A match made in heaven! Now go get your free coffee and another link to your blog... signup here

New Active Rain Contest

marketing guru cool prizes

Wanna see marketing guru Seth Godin live in New York??? Bob Stewart has announced a very cool new contest with a couple of extraordinary prizes to go along with it. Get out your camcorders and check out...

ActiveRain Video Contest - best prize yet, I promise

And now, some of the must read marketing posts from this past week...

In no particular order, here are some of the best Active Rain marketing posts from this past week...

- Blogging Class In Session, Tips on Gaining Customer's Everyday! by Midori Miller

- Using Guest Blogging to Bring Traffic to your Site by Hannah McIntyre

- Finding Your Niche - 4 Steps to Segmenting Your Marketing Solutions by Julie Escobar

- Do Not Mail List: How would it affect your marketing? by Chris Mitchell

- Monday Morning Marketing Meeting: Do You Know What Your Client Sees? by Audrey Hoffman

- How "Cream Puff" Marketing is Slowly Deflating the Real Estate Industry? by Lola Audu

- 8.5 Lies about Real Estate by Brian Block

- Building Rapport: How to inspire others to do business with you by Loreena Yeo

- Tuesday Truths....Real Estate Agents aren't God or Lawyers by Kathy McGraw

- What's the point of staging anyway? by Melissa Marro

- What does your web site look like in different browsers? by Melissa Ward

- Ziggs ~ Create an online profile that passes PR & manages your contacts! by Bill Gassett

- Have you checked out Hyplets? by Ross Quintana

- Free Viral Marketing for Your Blog by Cheryl Waller

- Free Unlimited Single Property Websites for your listings by Justin Williams

- My 2 cents on QASSIA fastest growing seo tool!!! by Justin Williams

- New Ipaper - Just another way to get your name out there. by Riel Roussopoulos

- Widgets and Whatsits and Signs Oh My! by Sheron Cardin

- RAK (Random Acts of Kindness) by Kim Wood

- A Plan for Your Old Business Equipment in Lafayette California!!!!!! by Alan 'AJ' Nisen

- Live good. Be happy.'s Mimi on the Radio... by Mimi Osterdahl

If you would like to participate in any of our upcoming marketing projects, branding partnerships or tutorials on creative ways to use new medias and technologies like widgets, etc... please subscribe to our blog using the button below...

Posted by marti garaughty on 03/16/2008 05:04 PM

Comments (74)

marketing, promotions, advertising, branding, logo, blogs, the art of marketing you, web promotion, free coffee

Originally posted at: The Blog Artist: Generating blog buzz, free coffee, the marketing week in review...

Post is included in group: Active Rain Newbies
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Post is included in group: Blogging & SEO
Post is included in group: The Art Of Marketing You

74 Comments on Generating blog buzz, free coffee, the marketing week in review...

MAR

2008

Marti, this is great.

...but my wife has me on decaff. She says I blog much more rationally on that "stuff"..

Ugh.

Blog on,

Steve

Marti - Thanks for all the great information. I am going to read some of those blogs and see what type of creative marketing go.

This post is sure to wake up all of those late night owl active rainers! I am addicted to PEET's coffee, but certainly will give Joffrey's a try. I have a lot of posts to catch up on. I have gotten soooo busy -- I guess those wacky postcards we send out woke a lot of people up. (more on that later). Thanks for the recap --

Marti-I absolutely love this post and think its filled with so much great info. Thanks for the mention! I love mashable.com alot! Always packed with awesome info.

Steve... I'm an espresso guy myself but then again, I have very few vices. ;-)

Pam... enjoy the new stuff, great posts from so many talented members.

Joan... I'm seriously thinking of getting a coffee supplier to sponser my blog, maybe a barter arrangement. ;-)

Mmmmmmmmmmidori... what can I say, I love your interview series, aka... talent crush. You're becoming the Larry King of blog interviews except your like a zillion times prettier than Larry. ;-)

Marti,

lots of great info here and the free java sounds like the exact kind of marketing that works these days....selling the experience rather than the product.

thanks for all the time you put into preparing these weekly marketing posts that are so crammed with the pre-screened best!

((-:
Jo

Marti - This is Fantastic! Tremendous amount of good information and I love being in this New Age where even blogging becomes part of our aggressive marketing strategies as you mentioned with the Java Company. Bookmarked for reference of all the different blogs to check out later. Thanks!

Thanks for the cool tip and the free coffee. great info, it is fun just to see how far the blogging will take us in the business world. Great Idea...

Jo... I love how with a few little bags of free coffee, that've generated so much talk in the blogosphere.

Justin... thanks for the excellent contributions you've made to the group in the past week, very much appreciate your input.

Mary... the possibilities are endless, it's great to see how people are using new technologies and new media to get attention.

Hi Marti, great group of posts as always. I don't drink coffee, and am always alert and ready to go. ;-)

Hi Marti,
So many great blogs that I need and want to read. Thank you.

I always enjoy these recaps---so much good stuff to glean.

Hi Marti,

What a clever marketing idea, they definitely know their audience. Nice group of post, I will be sure to checkout. Thanks :)

Teri... I just left a comment on your excellent "teeth" post, I love your blog. As for me, I need coffee to speak English in the morning.

Cynthia... lots of great contributions again this week, it's getting difficult to narrow them down.

Diane... thx and enjoy.

Suzanne... I thought their approach was excellent and a great example of marketing in the new media. I learned a lot.

marti-Wait a second......after I stop laughing at your comment "I need coffee to speak English in the morning".........oh I know that one :) OK, now to be serious.....that is some really good Marketing for the coffee.....impressive. I thought at first you were writing this for Seth's Contest....are you going to write one? I thought about getting my granddaughter to do the video part....she is really into technology, and actually has one of those cameras.

Movin on... I don't know how you keep up with all you do.....it is very appreciated, and thanks for including my post. Have a good evening :)

Kathy... thx for another excellent post. I'm serious about my coffee in the morning, I'm not grumpy just very quiet until the caffeine kicks in.

Marti,

I can relate...I'm "here" without caffeine but "there" when I do :) Thanks for the mention and including the info about Joffrey's....very cool idea, especially with the play on Java/java.

All the best,

Audrey

Audrey... thx for another great post, I love your Monday Morning series. Glad you got the java/java thing. ;-)

Love the coffee as well as your information! Thanks!!!

Heather KLein - Emmy & Me Interiors

Heather... the coffee thing seems to have struck a chord with a lot of people. Thx for stopping by.

Fascinating case study on the leveraging of blogging and social networking for marketing. I really like these weekly recaps, and now I'm going to start booking a couple of hours into my Monday and Tuesday schedule to read and apply some of this info. Thanks for your efforts with this group, Marti!

John... I agree, when we learn to work with the new media the way it works naturally, amazing things can happen. Thx for the feedback, much appreciated.

Marti: What awesome info! You've obviously put hours into this post and it is much appreciated! Now, all I have to do is read, read, read!! Thanks!

Debe... thx for the comment, our group puts out a lot of quality content, I'm just trying to point out some of the best stuff. We have a lot of talent floating around here.

What genius! Java & blogga--the natural combo of the times...thanks for the link. My caff-o-radar went nuts when I saw this post!

I could not believe my post about widgets and gadgets is in the technology and recourses category, woohoo! My decorating peers would be proud of me. What's really exciting is now I know where to go to feed my new addiction...I am off to explore the other posts.

Thank you so much for noticing my new addiction/affliction/affection Marti...and thank you for sorting and reading and organizing the different posts for us...really!

Hi there,

Joffrey's Coffee & Tea...talk about target marketing, youzzza!

Kent... the online community is famous for it's coffee consumption, the fit is a natural. They've already added my blog link, now I'm waiting for the coffee. ;-)

Sheron... I'm proud of you as well, thx for the contribution, we all appreciate it.

Lynda... no kidding, right on target and the buzz aboout it has been all over the blogosphere. What a reaction!

marti- Great way to spread the word. I am sure he is gaining some great and loyal readers. Thanks for all the great links; I have my reading cut out for me!

MAR

2008

Wow! Another great post full of so much powerful information. I have to set aside plenty of time when I see you've posted something new. Thank you very much.

This is great, I love learning about clever new marketing ideas...and I love coffee too. Clearly I need to stop by this group more often! Selling the experience...great!

Marti: I'll say! I'm overwhelmed with all of the great info on this post!! Thanks again!

Marti, I put my thinking cap on for the video contest and have come up with a few great ideas. Now I just need the time to actually produce the videos in time for the deadline.

Thanks for mentioning my post in you wrap-up.

Hey Marti,

I wish I had the time and get calls regularly to beta test. I just don't have too much time to commit but am flattered. Thanks for putting together the list of the week....I'll have to check the ones I missed.

Marti that certainly was an innovative idea! These guys obviously have a great marketing department.

Katerina... absolutely, the word has spread like a virus among bloggers, the free coffee and backlink are nice perks.

Susie... my friend, you're more than welcome, enjoy. I love the new look of your outside blog BTW.

Diane... coffee and marketing, isn't it a great combo. Now if I can just get someone to send me free cookies with the coffee I'll be all set. ;-)

Debe... don't feel bad, I was overwhelmed just sorting thru everything. Later...

Brian... thx for contributing another great post to the group. Looking forward to seeing all the video entries including yours. Have a great day...

Neal... I know what you mean about limited time. I just wish someone would ask me to be a beat tester for chocolate, I'd make the time. ;-) Later buddy...

Bill... a totally clever idea they had. Thx for another great resource, we love the goodies you find for us.

MAR

2008

Giving away free coffee to coffee drinkers... like that's not going to work! :-)

Chuck... now I'm waiting for someone to offer free chocolate to chocoholics like me. ;-)

MAR

2008

Thanks for sharing . I will check out all the posts that I have missed. Let us know when you hear of a free offer for chocolates.

Gita... re chocolates, definitely. ;-)

MAR

2008

very thought provoking. There is so much to absord on this site for newbies. It's great!

Debby... thx for stopping by, you'll get use to absorbing all the "stuff".

Hi Marti, I was trying to figure out where all the comments on the "Cream Puff" post kept coming from. Now, I know that is was Thanks to You! I appreciate the mention in the Marketing Week in Review. Now, I'm parked to read some of the ones I missed. Appreciate your stopping by my blog earlier today too.

Lola... it's called link love, excellent post as always, thx!

Wow those are alot of links. I'm going to go check some out. Thanks.

MAR

2008

Megan... have fun, I did. ;-) Nite...

MAR

2008

Great Idea! It has got me thinking about unique ideas for my marketing.

Mel... it's a great concept, lots of applications possible.

MAR

2008

LOVE THIS! Jamaica coffee mon?

Eleanor... no kidding, what a great promo and way to spread the word.

MAY

2008

There does seem to be so much internet slang that people don't understand.

MAY

2008

Gary... thx for the comment and for stopping by.

Thanks AGAIN.

Terrylunn... thx again, nice to "meet" you.

For someone new to the whole concept of 'blogging', thanks. I am going to bookmark this and go back and try to digest the info, early in the morning.

Lynn... I know there's a lot to learn but it's not that hard, mostly a matter of trial and error, focus on a topic you're comfortable with and over time you'll build an audience. There are many excellent bloggers here on AR, you'll learn a lot just by reading & watching. Welcome to the Rain.

You are certainly doing something right - look at all the views you have received, over 4000! Thanks for all the info! Will have to keep reading....so much great stuff.

Terrie... thx so much for stopping by, glad you liked the post. Nice to "meet" you!

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