Buyers Are Actively Looking
If a property is listed for sale, buyers are still looking even more aggressively today than years past. Gone are the days when everyone takes time off. When it comes to INTERNET, IPad, Resources & Research consumers are looking on the plane, train, trails, in their homes, cars, trucks, restaurants, SPAS, on the beach, in a hotel, and they are driving their cars around the neighborhoods to see for themselves properties for sale. Holidays are the best time because most people have more time to travel. Shopping for houses doesn't stop just because of holidays - it IS a virtual reality.
What is the Buyer's Expectation for Showings
When a buyer is ready, willing and able to buy, their time is of the essence that causes a REALTOR® to respond immediately to their request. If they can't get an answer from their REALTOR® or a live person from the Real Estate sign, they will keep calling anyone and everyone to see that property. To the consumer, their need is urgent.
What Buyers Don't Want
1) Buyers don't want to be put off.
2) Buyers don't want to wait while the owner is still not ready.
3) Buyers don't want to be greeted by pets.
4) Buyers don't want to be greeted by an unsupervised child.
4) Buyers do not want to hear an alarm go off when it wasn't disclosed.
5) Buyers don't want to be turned away at the last minute.
6) Buyers don't want beautiful pictures; then find something different.
7) Buyers don't want misrepresentation and false advertising.
8) Buyers don't want to wait for Seller's Disclosure & other information.
9) Buyers don't want to wait!
What Do Buyers Want?
1) Buyers want to know what is advertised for sale, IS for sale.
2) Buyers want to know they can come in at their scheduled time.
3) Buyers want to know they can walk freely without clutter.
4) Buyers want to walk without being followed by pets.
5) Buyers want to open a cabinet drawer without it falling off.
6) Buyers want to walk the yards without walking in pet droppings.
7) Buyers want to imagine how their lifestyle would fit into the house.
8) Buyers want to buy a house, not a museum of collectibles.
9) Buyers want to see the house; not visit with the owners or pets.
Buying and selling is an art and a science. Today's consumers are savvy and sophisticated. There is more information available today than ever before in history. Sellers need to get out of their comfort zone. When the home is for sale, the best advice I can give you is this:
1) DETACH
2) DECLUTTER
3) STAY UNEMOTIONAL
3) STAY OUT
4) BE READY
5) BE PREPARED
Buying or selling Real Estate? Do you want success? Call me, I understand the psychology of both.
© Patricia Feager 12/24/2013
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