The key to successful marketing starts with your ability to capture the attention of the reader. This applies to online and offline marketing. Whether it’s a postcard, newspaper ad or a blog post, if the reader’s interest isn’t sparked, you lost the reader!!
Each of those marketing methods begins with the “teaser” called the “Title.” Yes, it’s a teaser, and if you are not successful in tantalizing the reader’s imagination to continue the journey of reading your marketing, the joke’s on you!!
The graphic is the next eye catching item that contributes greatly to your blog post and your print advertising. Make it interesting or funny or have some connection to the title. It’s another teaser in the form of a photo or graphic!!!
If you’re title is a winner and your graphic held their interest, they’ll click on your online post or continue to read your postcard/print ad offline. The first few lines of your blog post need to be interesting enough for the reader to continue. Content must be good enough to draw interest. The postcard needs to be clean and easy to read, and the same with the newspaper ad. Online or offline, the same principles apply.
Marketing is all about capturing the recipient’s attention and holding it long enough for that person to read what you have to say. It’s a reflection of your personality. You should not hold back with whatever “flavor” you have to share. Of course, we are always walking a fine line not to make it distasteful, but we can’t please everyone.
We market to everyone, and if we capture the attention of most people, we may consider our marketing method to be successful. Marketing should be fun in order to do it properly. Make it fun, short and sweet. It all starts with a teaser, but what doesn’t!!!!
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