Lou Ludwig wrote a post this morning titled “Making Money” and I thought I’d share my thoughts on this topic. The greatest mistake any real estate agent can make is to focus on money. We often hear people talking about the “big bucks” we make, and this often becomes the main goal of newly licensed agents. The goal of making “big bucks.”
That goal is certainly a realistic one, but if one’s main focus is to make money, it’s not likely to happen. The path to that “end result” is to establish goals that will garner you a very healthy income.
To newly licensed agents and seasoned agents who have not been guided properly, the only way to reach that ultimate point in your career is to establish a path. Design a journey, and focus on that goal of making the phone ring.
The path that you create may be to target buyers; or to focus on listings; or to capture your share of both. Whatever you design or establish for goals, make those goals your target.
Never think about the money. It’s the wrong focus. The money is “the prize” at the end, after you reach your goal. The goal is to make the phone ring and close the potential client. When all of that happens, the money will be there. The money always follows, but we cannot spend time thinking about it. It’s counterproductive. Think only about how you’ll satisfy the goals you’ve established every year. Read Lou’s post. It’s a winner.
Comments(53)