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Social Media Is Always Changing, But This Might Be Big

By
Real Estate Broker/Owner with New Paradigm Partners LLC EB #1326335

Google+     FB

 

There was an interesting piece in Wired yesterday about Google+ and Facebook, generated by intense speculation about the meaning of the departure from Google of Vic Gundotra, the man behind Google+. It followed up on a few earlier articles I had read about strategic changes by the social media giants in response to consumers' moves away from desktop/laptop platforms to mobile media.

 

Facebook is apparently going to be splitting its main functions into discrete mobile-based apps, and Google looks to be considering something similar. From that perspective, the recent big acquisitions by both companies seem to make more sense.

 

The article is worth a quick read, and you may want to dig deeper:

 

Why Google+ Should Give Up Its Battle Against Facebook

 

There's no question that what we're doing as Realtors with social media will need to adapt as well. It's still unclear how this will all play out, but in any case, catching an early glimpse of the agenda may help prepare us and lessen our surprise.

 

Just tell yourself "Change Is Fun!"

Posted by
Mary & Dick

Mary & Dick Greenberg
New Paradigm Partners LLC
2601 S. Lemay Ave. #41
Fort Collins, CO 80525
970-689-4663
www.maryanddick.com

 

Data Source: IRES MLS

Comments(43)

Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Yes Dick, "change is fun", though sometimes it seems that keeping up with the changes is a full time gig.

Apr 26, 2014 04:49 PM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hi Dick - I've bookmarked this post so I can read the Wired article when I have more time.  I definitely need to master Google+ and other sites in order to make my online presence more effective.  

Apr 26, 2014 07:12 PM
Roger D. Mucci
Shaken...with a Twist 216.633.2092 - Euclid, OH
Lets shake things up at your home today!

I spend so much time "in the Rain" that they would have to add 8 more hours to every day in order for me to effectively use Google+ and Facebook.

Apr 26, 2014 07:28 PM
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Dick. "Change is Fun." Not so much but growth often requires change. Bummer.

Apr 26, 2014 08:43 PM
Fernando Herboso - Associate Broker MD, & VA
Maxus Realty Group of Samson Properties - Clarksburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

The safe approach for active real estate agents doing actual business(using both social  medias)....is in my opinion very easy to understand

Facebook is to allow you to advertise targeting an specific group at an specific area for one specific product. . 

Google+ is to attract readers attention via #hashtags by ranking high with SERPS and a lot easier to do since they own Google. . 

 

I venture to say that over 95% of Realtors do not use these two social medias giants this way.

 

Apr 26, 2014 09:44 PM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

While all this is relevant, my focus remains my business and point of sale

Apr 26, 2014 10:17 PM
JM Padron, CCIM, CCP
THE JMTEAM NETWORK - Destin, FL
CCIM, CCP, International Commercial Broker

I use facebook, I have nit got into google +, I don't think it is as user friendly as the rest of the social media portsls

Apr 26, 2014 10:39 PM
Jimmy Chickey
Keller Williams Realty Southwest - Las Vegas, NV
Realtor, Nationally Recognized Author, Teacher

Great post!  I knew about the VP departure but didnt see the wired magazine.  I will check it out.  Thanks for keeping us all in the loop!  :)

Apr 26, 2014 10:52 PM
Bill and MaryAnn Wagner
Wagner Real Estate Group - Ocean City, NJ
Jersey Shore and South Jersey Real Estate

Interesting to see how these platforms continue to evolve Dick.

Apr 26, 2014 11:18 PM
Amanda Christiansen
Christiansen Group Realty (260)704-0843 - Fort Wayne, IN
Christiansen Group Realty

Change IS fun!  I think is separates those of us that can change from those that can't.  Every time there's a change in our MLS the agents go nuts.  Not me, I just dig in!

Apr 26, 2014 11:21 PM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Dick, I think both these companies see what they think is the future of social media. Keeping up with it is another story.

Apr 26, 2014 11:42 PM
Lori Cain
Own Tulsa - Tulsa, OK
Midtown Tulsa Real Estate Top Producer

It's not comparing apples to apples when you compare FB and G+.  They aren't the same and G+ is not replacing FB. I'm on both for different reasons. You should be too.

Apr 27, 2014 12:35 AM
Susan Haughton
Long and Foster REALTORS (703) 470-4545 - Alexandria, VA
Susan & Mindy Team...Honesty. Integrity. Results.

Interesting - thanks!  I feel as if all of the constant changes have caused me to have adult-onset ADD.  It can be a challenge to keep up.

Apr 27, 2014 03:01 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Dick- I love your last line "change is fun!"  Not everyone embraces change, but it is inevitable that change will come. I listened to a discussion about Facebook on CNBC and some of the commentators liked splitting the regular FB app into two.  Others wanted it still rolled into the one app.  I'll read your link in your post but I'm sure much will go over my head.

Apr 27, 2014 03:50 AM
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

I'm OK with change but it seems I'm a bit behind the curve ... just when I get on more familiar terms with one of these platforms, the game changes again.  Wonder if it's possible to ever catch up, especially when you have another (revenue-generating) fulltime job LOL!!

Apr 27, 2014 04:01 AM
Debb Janes
Nature As Neighbors - Camas, WA
Put My Love of Nature At Work for You

I'm trying, "change is fun, change is fun, change is fun." How come I'm not feeling it yet?

Thanks for the heads up, Dick. Have a wonderful Sunday.

Apr 27, 2014 04:37 AM
Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

More mobil?  Sure, more agent looking at and hitting "places" on their mobil phones.

All that means to me is more accidents by more agents on the roads.

Apr 27, 2014 05:57 AM
Bill Reddington
Re/max By The Sea - Destin, FL
Destin Florida Real Estate

Too many changes to keep up with. Will check it out when the smoke clears. The world is everchanging.

Apr 27, 2014 11:09 AM
Bryan Beckstead, KOmKards, Care-Connect-Communicate, on auto pilot, 24/7.
Start MAXIMIZING the Internet.... Kommunicon.com - Priceville, ON
Become a KOmKard owner today,

Going more mobile? Is this really a change or just the main players trying to get even more revenue from adds, new software, more apps, more of the " tools " and the " play things " that make up this playground?

People play on their mobile tools, do business on their tablets, desk tops, offices? 

Apr 27, 2014 09:24 PM
Gerard Gilbers
Higher Authority Markeing - Asheboro, NC
Your Marketing Master

That was an interesting article. While I would not concentrate usage on G+ I would not abandon it completely. The article also said that it was tied into several other programs including Youtube. Mobile has been gaining in popularity so some of the comments are no surprise.

Apr 28, 2014 04:39 AM