Special offer

Blue Green and Red: Cesar Pelli Architecture In Los Angeles

By
Services for Real Estate Pros with Napa Consultants DRE00893924

As we meandered around our former commercial real estate farm in the wee hours of the morning, we noticed the newest building of the Pacific Design Center.  The long awaited Red building was reflected into the Blue One.  The Blue building was the first one to be built and was affectionately known as the "Blue Whale".  

pdc red building

 The first notable tenant other than furniture wholesale designers was Mrs. Gooch" which offered organic foods and was a predecessor to Whole Foods in 1975. The Green building was completed in 1988, and 40 years later the Red building, two curved sloping towers on top of seven levels of parking was completed in 2012 on this 14 acre site.  We love the color and the look of it.  

Written by Ron & Alexandra Seigel-

 

ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.

Posted by

 

                                      

WE SPECIALIZE IN
STRATEGIC BUSINESS DEVELOPMENT FOR
LUXURY REAL ESTATE,
FINE WINES & PHILANTHROPIC EVENTS

                                           Watch the Video Case Study

                         Ron & Alexandra Seigel, Managing Partners

                                                  805.770.1129

                   If Gaining or Sustaining Market Leadership is Your Quest, we can help!

 

Comments(29)

Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Wanda Kubat-Nerdin that is so true, the red shot was taken from a residential area, it certainly was a wow.

Sharon,

These are definitely unique, and I have loved the times I spent wandering through them looking at the newest offerings in design.

Dick,

We do too, there is nothing like innovation that makes our hearts sing.  A

Feb 13, 2015 04:55 AM
Debb Janes
Nature As Neighbors - Camas, WA
Put My Love of Nature At Work for You

Very energetic photo.  I really like the overall colors, I see yellow and green buildings too, or is that an illusion?  Imagine it's especially cool to see in person. Wish we had a little more pizzazz around here in terms of colorful buildings, but then it might look rather out of place in our environment. Who knows? 

Feb 13, 2015 05:28 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debb Janes it is the morning light that gives that illusion.  When this was first proposed the outcry was humongous, so glad the innovators prevailed.  What I missed most in Napa was LA's creative and edgy designs and ideas...so happy we are only an hour and a half away.  A

Feb 13, 2015 05:31 AM
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo and Home Specialists

Such vibrant architecture Ron & Alexandra. The designs are magnificent!

Feb 13, 2015 05:40 AM
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Ron and Alexandra, love the color red and the design..WOW! Have a great weekend!

Feb 13, 2015 07:22 AM
Richard Iarossi
Coldwell Banker Residential Brokerage - Crofton, MD
Crofton MD Real Estate, Annapolis MD Real Estate

It's buildings like that that attract tenants and visitors alike. Excellent design.

Feb 13, 2015 07:31 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Hi Alexandra,

I love the history and the vibrant colors! You have been seeing it all lately.....hot pink, red, blue and green!

Feb 13, 2015 08:19 AM
Russ Ravary ~ Metro Detroit Realtor call (248) 310-6239
Real Estate One - Commerce, MI
Michigan homes for sale ~ yesmyrealtor@gmail.com

Those are some bright colors.  I wish there were a few bright colored buildings here in the Detroit area.

Feb 13, 2015 08:49 AM
TeamCHI - Complete Home Inspections, Inc.
Complete Home Inspections, Inc. - Brentwood, TN
Home Inspectons - Nashville, TN area - 615.661.029

Good evening Alexandria. Interesting color combinations. I like the building design.

Feb 13, 2015 09:02 AM
Rob Thomas
Prestige Homes of The Tri Cities, Inc. CALL....423-341-6954 - Bristol, TN
Bristol TN-VA & Tri Cities Agent, ABR, GRI, e-Pro

Those colors would brighten any skyline!

have a great night

Feb 13, 2015 09:04 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Ron and Alexandra- I can see why you like the builidings.  Striking and what a nice change from all of the steel and grey. 

Feb 13, 2015 10:00 AM
Patricia Kennedy
RLAH@properties - Washington, DC
Home in the Capital

Ron and Alexandra, interesting architecture, and wonderful photography!

Feb 13, 2015 12:14 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Alexandra, hate to admit it when we moved out here there was only the "blue wale":) my office was on Sunset Blvd and used to drive by it to go home....when we lived in Century City, Endre

Feb 13, 2015 12:36 PM
Praful Thakkar
LAER Realty Partners - Burlington, MA
Metro Boston Homes For Sale

Ron & Alexandra Seigel interesting shape and color! 

Great picture and of course, interesting and unique architecture.

Feb 13, 2015 01:43 PM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I love the bright colors of these buildings A. They really wanted to stand out and they do it in a nice way. These are not gaudy at all.

Feb 13, 2015 02:05 PM
James Dray
Fathom Realty - Bentonville, AR

Those colors if nothing else gets our attention.  Makes one wonder what they have to offer, but really that's the point isn't it...

Feb 13, 2015 09:01 PM
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning A & R. Love bold color, it will always draw attention and when done well, you will remember. Most would never do anything outrageous.

Make it a great weekend!

Feb 13, 2015 09:18 PM
Chris Ann Cleland
Long and Foster Real Estate - Gainesville, VA
Associate Broker, Bristow, VA

A red building is not something I would ever expect to see anywhere.  Very cool looking.

Feb 14, 2015 12:09 AM
Roy Kelley
Retired - Gaithersburg, MD

Thanks for sharing your photographs. I love the colorful buildings.

Happy Valentine's Day!

Feb 14, 2015 12:54 AM
Joanna Cohlan
Fresh Eyes For Your Home - Chappaqua, NY
Designing, Decorating & Staging Westchester Homes

I love Caesar Pelli and these buildings are just beautiful - color, light, reflection and gorgeous geometry rolled into one! I can't wait to come to LA and experience them in person!

Feb 14, 2015 05:13 AM