The day the grass hopper died.

I discontinued using Happy Grasshopper.  I could never pinpoint any business directly coming from sending monthly emails.  Maybe it was my list.  I like the idea of the automation of having the emails sent out.  However I was wondering how many people really never opened the email or sent it to spam.  Then the issues of Computer viruses added to my worry. 

I myself even worry about clicking on links that people send me.  I definitely do not need a virus.  So I do not open any link containing "fun" stuff friends or family are sending me.  So how many of my clients were doing that?  I wonder how that would effect my clients opening them.

So I wonder if it would be smarter to cut and paste the article so the recipients of the emails would not be afraid of clicking on the link.  Some of it may be my fault.  Would it have been better to have a larger email list.?  Would have been smarter to add more content to the auto emails.  I honestly do not know.  The cost seemed to be getting higher so I cut the service out.

  So toward the middle of the year I think I am going to look for an auto email service that will have more of a newsletter feel.  That gives out good information about all sorts of stuff.  My goal this year is to become more automated like the service Happy Grasshopper gives but with a little more content, a little more value.  With maybe just one link to an outside article.  More substance in the newsletter and a way to put a link to my websites.  A way to put some boxes with offers for clients to go to landing pages.  I am hoping that I can find a reasonably priced service that does automated email newsletter that can be customized.

The key to growing a bigger business is to leverage your time, advertising and keeping in touch with past clients and prospective clients through a good email service.  It has to be an email that they want to open.  Something of value and an email with good free information that  appeals to them and that they will use.

I am sure Bomb Bomb and Happy Grasshopper works for some people.  It just does not work for me.  As I say the older I get the more frugal I get.  I want bang for the buck.  Like all of you I want to see the return on my investment.