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3 Essential DIY Staging Tips for Real Estate Agents

By
Real Estate Technology with Zurple

You’re more inclined to shop around in a store if it's well lit, clean and tidy - right?  Well, same goes for potential home buyers at an open house. Staging presents a home in the best light, so that it appeals to as many prospective buyers as possible.  

staged-home

Professional real estate staging services can certainly boost the selling price of a home, but they are not always cost-friendly. For some homes, especially more modest residences, agents need to assess the ROI of staging to determine whether or not it's cost effective. Save yourself some money and DIY - do it yourself! Of course, you should always make sure the home is decluttered, and depersonalized, but also keep these 3 essential steps in mind when you stage a home yourself.

 

Use these 3 Essential DIY Staging Tips

 

Give the potential buyer a sense of scale:

Consider the most likely use for each room in a house. If the owner utilized a downstairs room without a door as a guest room, that doesn’t mean you can’t stage it as a living room. Allow the buyer to envision different options. Buyers want to walk into a living room and think “could my sectional fit here?” or “would 2 twin beds fit nicely this bedroom?” Despite what some sellers believe, having a completely vacant room makes it seem smaller, not bigger. When staging yourself, make sure to include furniture that is properly scaled for the room in a way that makes logical sense.

 

Use simple yet modern furnishings to highlight a home’s features:

Choose furniture pieces that go with the overall era and flow of the home. If you’re showing an early 1950’s home in Los Angeles, then be careful with ultra-modern furniture that simply won’t fit the overall style. You should also embrace the “less is more” philosophy, by filling a room with slightly less furniture than you might use if you were actually living there. For example, skip the coffee table if it makes the living room seem narrow.

Furniture placement is vital. You should aim to create flow in a home, which can be achieved by positioning furniture off of the walls, aka “floating.” Also remember that people are social creatures, so they want to imagine various conversation points within a home. Bar counters should have stools, and dining rooms should should be inviting. The color of the furniture also matters. Use neutral tones that will look good in photographs. Remember that visitors at an open house could be looking at the home for other people, so they’ll likely take photos.

 

Pick easy yet impactful projects:

DIY staging doesn’t mean you have to paint  the exterior of a house or buy all new appliances. Don’t tackle anything that will require it to pass inspection. Pick projects that can be completed quickly and will improve dated or negative features of a home. You can swap out drawers and cabinets in the kitchen for example, or repaint a bathroom wall that hasn’t been updated in a few years. You can also clean the inside and outside of the windows to maximize the natural light. Buyers that see clean window surfaces are less likely to dwell on the condition of other areas that may need some love.

 

Share your DIY staging tips with us: 


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Pat Champion
John Roberts Realty - Eustis, FL
Call the "CHAMPION" for all your real estate needs

Great post you are right making a lasing first impression is a must for the home seller. Thanks for sharing your tips I hope you have a great day.

Dec 15, 2015 01:38 AM
Zurple Marketing Team

Thank you Pat! You also. 

Dec 15, 2015 03:38 AM
John Wiley
Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Victoria, this is a very helpful post. I hope the agents are honest enough about their own abilities. Some people do not have a sense of design and arrangement.

For them, a staging professional would be best.

For those who are capable this article would be a great tip.

Thanks

Dec 15, 2015 08:34 AM
Zurple Marketing Team

Thank you John!

Dec 15, 2015 09:35 AM
Theresa Akin
CORPUS CHRISTI REALTY GROUP - Corpus Christi, TX

Had a listing that needed help with staging. Got it decluttered. Throws over the ugly sofa and other furniture. Looked okay but still something missing. Good natural light. Pulled the curtains back, called my neighbor who cleans windows part time. He had all the equipment for the tall windows without having to get up on a ladder. $75 and 2 hours later and 3 days later under contract after the open house. He had to have some of the windows open to get to them well; "VOILA FRESH AIR"!

Dec 15, 2015 08:58 AM
Zurple Marketing Team

Thank you for sharing Theresa! 

Dec 15, 2015 09:36 AM
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Victoria, I like the general guidelines you presented.   Presenting a house that is spotlessly clean, with sparkling windows and lots of light,goes a long way in making a positive impression.

Dec 15, 2015 09:37 AM
Teri Buchanan
Level Up Realty - Napa, CA
Seniors Real Estate Specialist in Napa Valley

Call me crazy, but I just hired a stager for a $255,000 condo. It's December, the place has a living room that looks like a wide hall when it's empty, the condo faces north and it's December, so it can look extremely dreary. And the owner, in his infinite practicality, redid the flooring in half the combined kitchen/dining room but left the original lino in the other half. The stager has made this place appealing -- bright, roomy, and chic -- while also using a kitchen rug and island to make the flooring mash-up look totally natural.  I'm a decent DIY stager but this place needed a pro if I didn't want it sitting on the market until June!

Dec 15, 2015 11:14 AM
Zurple Marketing Team

Thanks for sharing Teri :) Yes, sometimes it's better to hire someone rather than doing it yourself. I'm a DIY'er, but I know when it's time to call in a pro too!

Dec 16, 2015 12:45 AM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

I ask every seller if they want me to be honest and give them the advice they need to get their house sold or just tell them what they want to hear. The majority of the time they want me to give them my professional opinion in black and white and help them to stage the house.  I give them direction of how to stage the house for photography and most of them listen pretty well, and work well with what they have and declutter very well. Thanks for your post.  I agree with your points.

Dec 15, 2015 12:29 PM
Zurple Marketing Team

Thanks Diana! I think that is a great strategy to use with clients who want to sell their home in a timely manner!

Dec 16, 2015 12:47 AM
Anonymous
Jeannie Whitworth

This is good advice.

Dec 15, 2015 10:11 PM
#7
Cathy Carpenter
Silvercreek Realty Group - Nampa, ID
Helping to Make Your Real Estate Dreams Come True

Great post!  I too am a DIYer, and love to decorate.  There are definitely times when you must use a pro.  However, many Sellers simply cannot afford it.  This post provides some great tips!

Dec 16, 2015 01:23 AM
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Staging is so important!  I have only listed a few houses that were ready for listing--most need some decluttering and staging. 

Dec 16, 2015 04:24 AM
Kevin Shin
Coldwell Banker Residential Brokerage - Rancho Cucamonga, CA
& Team

Great tips. Especially sense of scale part. Thank you.

 

Dec 16, 2015 01:42 PM
Zurple Marketing Team

Thanks Kevin! Glad to help.

Dec 17, 2015 12:03 AM
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

  The scale of a room is so essential to having buyers understand the potential of making the house their home.

Dec 16, 2015 06:41 PM
Zurple Marketing Team

I completely agree Sally & David! 

Dec 17, 2015 12:04 AM
Robin Smith
Pine Knoll Shores Realty - Pine Knoll Shores, NC
It's a beautiful day on the Crystal Coast!

I'm always amazed when I see pictures on the MLS where the rooms are staged so poorly that it seems to highlight the worst parts of the home. Helping clients know they must declutter, declutter, declutter, and clean, clean, clean - that goes a long way!

Dec 18, 2015 12:24 AM
Zurple Marketing Team

I agree Robin! 

Dec 21, 2015 12:05 AM
MaryBeth Mills Muldowney
TradeWinds Realty Group LLC - Braintree, MA
Massachusetts Broker Owner

Great tips for making the home look more inviting - Thank You!

Jan 01, 2016 07:27 AM
Zurple Marketing Team

Happy to help :)

Jan 03, 2016 11:39 PM