Phone Script for Seller Lead Outreach

By
Services for Real Estate Pros with PropertyMinder, Inc.
http://actvra.in/4PhG

 

More of a Listing Agent? Jump on the next Seller's Corner webinar to secure another (or more) as we head into summer!

The following is an example of a personally-drafted phone script for an actual PropertyMinder client.


*Keep in mind... Having in-hand conversation-starters and content to smoothly navigate through phone calls can undoubtedly lessen your anxiety and improve the quality of your relationships.

 

However, the trick is to not come off as "scripted" in your tone and delivery. Be professionally casual and honest. Ad libbing is a nice touch, too! Need someone to "rehearse" with? We're all ears.* 

 

Agent: Hey there, ____. This is ____ from ____. How are you doing? Is 2016 off to a good start? I just wanted to touch base again and see how you (and your family) are doing!

Client: I am (we’re) okay, thanks. How are you?

Agent: I’m doing great, thanks for asking. Just keeping busy and trying to stay in touch with folks. I had sent you an e-mail earlier this week, and wasn’t sure if you received it. How’s your home? Are you facing any seasonal issues? The reason I ask is because I have a network of service providers I can happily refer you to.

Client: a) Yes / b) No

Agent: (respond accordingly, have service provider names on hand.)
a) I’m glad I asked! (name resources) / b) Oh okay, glad to hear all is well!

Client: Thank you.

Agent: By the way, speaking of your home, I’m not sure if you keep up with the market – but it’s definitely shifted to become a sellers market.

Client: a) Really? I had no idea. / b) Yes, I was aware.

Agent: a) & b) Yes! Several of my listings this past year sold for more than the listing price, believe it or not.

Client: That’s interesting, great, etc.

Agent: Yeah, I think so too! Have you ever thought what your home is worth? The reason I ask is ‘cause it never hurts to have a home evaluation, even if you’re not thinking of selling anytime soon. Ya know? Most folks who request these are just curious, and some find it handy in the future.

Client: a) Yes, I’d be interested. / b) No thanks, I’m good.

Agent: a) Wonderful! I can e-mail you a CMA (Comparable Market Analysis), or we can meet for coffee one day and I can bring you printed info - whichever works best for you. / b) Okay, well if you change your mind I can always forward you info.

Client: a) Yes, e-mail / b) Yes, let’s meet / c) No, thank you.

Agent: a) Great! I’ll send that your way and set you up on alerts about activity in your neighborhood – like I said it never hurts to know! / b) Great, is there a day and time that works best for you? / c) Do you mind if I e-mail you something just for future reference?

Agent: Thanks for taking the time to chat with me! As your agent, it’s my job to keep you up to date on all things real estate. I’m so glad I was able to connect with you today and hope we can stay in touch!

 

Looking for more scripted content and icebreakers?

Check out these Ready-To-Go Email Text & Pitches For Spring! 

 

Tim
408.213.4668

tim@propertyminder.com

PropertyMinder Marketing

 

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Topic:
Real Estate Best Practices
Groups:
More Referrals: Strategies & Tips on Getting More Referrals
Building Your Niche
Marketing 101
Marketing Services & Tools for Real Estate
FREEDOM Office: Professionals Working from Home
Tags:
home values
cma
script
sellers market
comparable market analysis
phone
phone call
home care
sellers
client relationship management
phone script
sellers corner
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Rainmaker
228,045
Mickey Hayward
Hayward Realty (in Virginia), Sunset Properties (Maryland & Delaware) - Farms, Land, Homes, Commercial Real Estate - Exmore, VA
Farms - Land - Homes - Commercial Real Estate

Good script.  I used to get the Star Power scripts, when Howard Brinton was around.  They were very good too.

 

 

Feb 29, 2016 03:09 AM #1
Rainmaker
239,119
PropertyMinder Inc.
PropertyMinder, Inc. - San Jose, CA
Modern Tools for the Modern Agent

Thanks, Mickey Hayward! That's awesome - a trusty outline of what you want to get across (and gain) in every conversation is essential. 

Hope February is wrapping up well for you!
Tim

Feb 29, 2016 03:11 AM #2
Rainmaker
563,647
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

I've never been a big fan of scripts but you do need a plan of what you're going to say then let the conversation flow.  

Thanks for the post!

Feb 29, 2016 04:53 AM #3
Rainmaker
239,119
PropertyMinder Inc.
PropertyMinder, Inc. - San Jose, CA
Modern Tools for the Modern Agent

We enthusiastically concur, Carol Williams!

The trick is: having a script in-hand, but not coming off "scripted" in your tone and delivery of words. Be professionally casual and honest. Ad libbing is great, too!

Have a great first week of March,
Tim

Feb 29, 2016 05:03 AM #4
Rainmaker
563,647
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

"Professionally casual".  I like that!  

Feb 29, 2016 05:06 AM #5
Rainmaker
239,119
PropertyMinder Inc.
PropertyMinder, Inc. - San Jose, CA
Modern Tools for the Modern Agent

Good luck, Carol Williams! If you need someone to "rehearse" with, we're all ears. :)

-Tim 

Feb 29, 2016 05:14 AM #6
Rainmaker
563,647
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

I'm retired after 30 years as an active agent and property manager.  I'm an ad lib kind of gal.  LOL

Feb 29, 2016 05:18 AM #7
Rainmaker
239,119
PropertyMinder Inc.
PropertyMinder, Inc. - San Jose, CA
Modern Tools for the Modern Agent

Congratulations on the impressive career span, Carol Williams!
 

Feb 29, 2016 05:21 AM #8
Rainmaker
1,439,525
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Gary Keller is huge on scripts !!!! Well practiced scripts insult no one !

May 16, 2016 09:39 AM #9
Rainmaker
239,119
PropertyMinder Inc.
PropertyMinder, Inc. - San Jose, CA
Modern Tools for the Modern Agent

We can't agree more, Michael J. Perry! - Tim :) 

May 16, 2016 10:13 AM #10
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Rainmaker
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