Getting the Job Done Isn’t Always Enough.
Do you have a checklist you follow in your work? I’d imagine that agents have a lengthy checklist...contracts signed, inspection ordered, Open House scheduled, etc. And by following your checklist, you make 
sure that you get the job done.
All businesses, large or small, have procedures they follow. It may be as simple as making sure that the door is unlocked and all signs are on by a certain time to making sure that all steps are taken when entering a home on the MLS.
Today I was in a place of business to make a purchase. The owner got the job done...she took my credit card, placed my items in a bag, handed me my receipt and never once did she say diddly squat to me.
During the course of my entire visit in her shop, she never asked if I needed any help or even bothered to greet me.
She did, however, manage to carry on a conversation with her associate about how slow business was because of the summer.
So, yes, this business owner did get the job done...I spent money in her shop.
But this is a case of not being enough.
In her mind, I’m sure she felt she did. She made money.
But there was a step she left out, and that was remembering that getting the job done is more than a business transaction.
There’s a person behind that dollar bill or credit card.
So, just a reminder when you’re making your checklist for getting the job done, don’t forget to add in a step for acknowledging your client as well as their needs.
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