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You Only Get One Chance to Splash a Sacramento Listing

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Real Estate Agent with Elizabeth Anne Weintraub, Broker DRE #00697006
Timing_on_Market.jpg

 

I happened upon a Q&A discussion yesterday about whether an agent should put a listing on the market right before a major holiday, like Memorial Day. It astonished me to read the responses, although it shouldn't have. Some agents don't think much beyond signing a listing and plopping it into MLS. Sooner you slip that baby into MLS, the sooner it will sell, is their rationale, and that's as far as their thought processes move.

 

As is my nature, I propose a Realtor can be more strategic than that. You don't spend hours getting dressed up just to answer the door for UPS, do you? Wouldn't you rather slide into that limo out front and go out on the town? You can read more in my personal blog today at this link: Timing on Market is Key With Sacramento Listings.

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Elizabeth Weintraub is co-partner of Weintraub & Wallace Team of Top Producing Realtors, an author, home buying expert at The Balance, a Land Park resident, and a veteran real estate agent who specializes in older, classic homes in Land Park, Curtis Park, Midtown, Carmichael and East Sacramento, as well as tract homes in Elk Grove, Natomas, Roseville and Lincoln. Call Elizabeth Weintraub at 916.233.6759. Put our combined 80 years of real estate experience to work for you. Broker-Associate at RE/MAX Gold. DRE License # 00697006.

Photo: Unless otherwise noted in this blog, the photo is copyrighted by Big Stock Photo and used with permission.The views expressed herein are Weintraub's personal views and do not reflect the views of RE/MAX Gold. Disclaimer: If this post contains a listing, information is deemed reliable as of the date it was written. After that date, the listing may be sold, listed by another brokerage, canceled, pending or taken temporarily off the market, and the price could change without notice; it could blow up, explode or vanish. To find out the present status of any listing, please go to elizabethweintraub.com.

Comments(19)

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Kristin Johnston - REALTOR®
RE/MAX Platinum - Waukesha, WI
Giving Back With Each Home Sold!

Every listing and seller has different motivations that should affect timing!

May 27, 2017 07:44 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Elizabeth, I put a new listing on this past Thursday, and have had really good traffic over the last couple of days and some threats of offers.    They did not want to wait another week.

May 27, 2017 07:47 AM
Elizabeth Weintraub Sacramento Broker
Elizabeth Anne Weintraub, Broker - Sacramento, CA
Put 40 years of experience to work for you

Kristin Johnston - REALTOR® I've yet to run into a seller in Sacramento lately who doesn't want to wait a couple of days to maximize exposure. But I suppose it could happen. I wouldn't rule it out. There are some sellers from time to time who say just dump this thing, get rid of it.

May 27, 2017 07:51 AM
Elizabeth Weintraub Sacramento Broker
Elizabeth Anne Weintraub, Broker - Sacramento, CA
Put 40 years of experience to work for you

Joan Cox And this is why you are such a great agent in Denver and the person I send all my referrals to for Denver! You gave your sellers the choice and they made their own decision. Many agents would not offer a choice.

May 27, 2017 07:53 AM
Joan Cox

We did talk about reduced showings, and less multiple offers, but they took a chance.   Thank you for your referral, and HOPE she moves some day!    

May 27, 2017 07:54 AM
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Flower Mound, TX
Selling Homes Changing Lives

Timing is an important element of listing. Unfortunately, most agents only know, time is of the essence, even though most don't practice time is of the essence, especially when getting back to the other agent! 

Timing is very important!

May 27, 2017 08:20 AM
Elizabeth Weintraub Sacramento Broker
Elizabeth Anne Weintraub, Broker - Sacramento, CA
Put 40 years of experience to work for you

Patricia Feager I'm such a stickler for details. I want every listing to be as perfect as it can be and to make the biggest impact when it comes on the market. Patience is a rare commodity today.

May 27, 2017 08:46 AM
Chris Ann Cleland
Long and Foster Real Estate - Gainesville, VA
Associate Broker, Bristow, VA

Knowing when buyers are going to be out looking at houses is important when figuring out when to make a listing live. Avoiding a holiday weekend is a good idea if you think the buyers are going to be out of town or otherwise occupied with barbecues and events.

May 27, 2017 12:26 PM
Mary McGuire
TODAY Realty, Inc. - Lubbock, TX
Broker

Oh my goodness.  You are SO right. I think about holidays, end of school, graduations, even what day of the week it is. Strategic planning is important! I like the sizzle a listing gets when it first hits the market. If it is Saturday at midnight and Monday is a holiday, I talk to the seller about it.  They get to make the decision but I consider giving good marketing advice as one of my job duties. 

May 27, 2017 12:44 PM
Elizabeth Weintraub Sacramento Broker
Elizabeth Anne Weintraub, Broker - Sacramento, CA
Put 40 years of experience to work for you

Chris Ann Cleland I don't know if Memorial Day Weekend is a big deal on the East Coast, but here in California, the 3 big summer holidays are: Memorial Day, 4th of July and Labor Day are all big no-nos for real estate. The phone lines go dead, nobody calls to look at homes, and open houses are funerals.

 

May 27, 2017 02:49 PM
Elizabeth Weintraub Sacramento Broker
Elizabeth Anne Weintraub, Broker - Sacramento, CA
Put 40 years of experience to work for you

Ron and Alexandra Seigel I'm afraid you have missed the point.

May 27, 2017 02:50 PM
Elizabeth Weintraub Sacramento Broker
Elizabeth Anne Weintraub, Broker - Sacramento, CA
Put 40 years of experience to work for you

Mary McGuire Absolutely spot on. We are here to advise our sellers and not be lazy about it. Some agents would never discuss a strategic "on market" date with sellers, they dump it into MLS whenever it is ready. No discussion. No warning. No letting the seller ponder the pros and cons.

It's what I call the old "press hard, third copy is yours" mentality.

May 27, 2017 02:52 PM
Hella M. Rothwell, Broker/Realtor®
Carmel by the Sea, CA
Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea

Elizabeth, glad you expanded on my Q&A question. In my case it was a no brainer. My new listing is in a big resort development which is humming this weekend with moneyed vacation rental people - who will be looking around to see what's for sale. So I decided to put it on the MLS yesterday, Friday.

May 27, 2017 05:06 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Elizabeth- this non-agent learned something!  It seems to me that a smart agent, like you, will know their local market.  If the number of buyers will be reduced over a holiday weekend, why not wait until you'll have more of an audience. 

May 27, 2017 05:50 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

                       

                      Thank you Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents 

 

May 27, 2017 06:08 PM
Elizabeth Weintraub Sacramento Broker
Elizabeth Anne Weintraub, Broker - Sacramento, CA
Put 40 years of experience to work for you

Kathy Streib Precisely, that's all I am saying. Obviously in a resort market like Hella M. Rothwell, Broker/Realtor® where buyers are milling about on Memorial Day, it's different. But here in Sacramento, all activity comes to a screeching halt.

May 27, 2017 06:19 PM
Kristin Johnston - REALTOR®
RE/MAX Platinum - Waukesha, WI
Giving Back With Each Home Sold!

Great post!  I can see why Kathy chose to highlight it this week!

May 28, 2017 07:51 AM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hi Elizabeth --- ahh, what a concept....a real estate strategy.  

May 28, 2017 08:55 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

Every listing has it's own special circumstances and it's important the agent representing the sellers has the sellers' best interest in mind. Timing is very important and whatever timing is best for that listing is what the agent should recommend.

May 29, 2017 10:41 AM
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Elizabeth Weintraub Sacramento Broker

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Service Areas

  • Sacramento, CA
  • Elk Grove, CA
  • Roseville, CA
  • Carmichael, CA
  • West Sacramento, CA
  • Roseville, CA
  • Land Park, Sacramento
  • East Sacramento, Sacramento
  • Natomas, Sacramento

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Additional Information

Broker-Associate at RE/MAX Gold, Midtown and Sierra Oaks Sacramento office. Co-partner Weintraub & Wallace Realtors. Selling since 1974. Homebuying expert at The Balance. Weintraub & Wallace sells homes from Galt to Lincoln.
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Author Bio: Elizabeth Weintraub is a Sacramento real estate broker, author, home buying expert for The Balance, a Land Park resident, who specializes not only in older, classic homes in Land Park, Curtis Park, Midtown and East Sacramento but sells extensively from Elk Grove to Lincoln. Weintraub is prominently known as the #1 Sacramento Short Sale agent throughout the Sacramento four-county area. Call Elizabeth Weintraub at 916.233.6759. Put 40+ years of real estate experience to work for you.

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