Special offer

Photography Challenge - Interior Space and Staging

By
Real Estate Agent with Coldwell Banker Realty NRDS # 146013739

Interior - Family Room

Entry

350 Rockridge - Family Room

Top Picture is the Entry 

 

The image below is the original picture (prior to processing), we thought we might use. Most of you know that I collaborate with my husband on all our marketing and photography. The bottom picture with this wonderful fur baby was a pic we could not pass up. 

You get to see this in raw format taken right from the camera prior to processing in LightRoom (LR). After completely processing it, we decided that the room was too full of furniture. Sometimes you need to see the picture before it really registers that the room is cluttered! 

example 1

The puppy was the focus in this image. It is in the original raw format to show the additional processing needed to bring it up to professional quality. 

 

Furniture Was Removed

We removed 3 chairs and moved the ottoman to the left side to open the window area up and mainly to bring the focus back to the beautiful fireplace and mantel which is the center of the photo. 

Exposure was opened up as well as a temperture shift to a cooler white balance. The color in the wood features was highlighted to show off the warm features of the beams, mantel and entertainment center.

This beautiful Sedona home was in contract on first day. 

 

Photography Contest EntryDick Greenberg - Real estate: Interior 


 

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Seller Solutions  

I will provide marketing that most agents reserve for luxury homes only.  

Beside professional photography, - aerial pictures and video are included.

Our marketing materials are customized with you and your home or property in mind.

We ask the question. “What type of marketing will attract the right buyers for your property? 

 

Call Sheri Sperry for a custom listing presentation designed especially for you.

 

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Contact Sheri Sperry - Coldwell Banker Residential Brokerage of Sedona - REALTOR®.

 

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Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Sheri, what a great job with this photo, and no wonder you got this property under contract in the first day!  Congrats!

Oct 17, 2017 07:43 AM
Sheri Sperry - MCNE®

Hi Joan Cox - Thank you so much!

Oct 22, 2017 06:38 AM
Belinda Spillman
Aspen Lane Real Estate Colorful Colorado - Aurora, CO
Colorado Living!

That is a wonderful transformation.  I love that the pup posed in the first one.

Oct 17, 2017 08:43 AM
Sheri Sperry - MCNE®

Hi Belinda Spillman - He just jumped up there and posed himself perfectly! Unfortunately the ottoman blocked the fireplace.

Oct 22, 2017 06:40 AM
Debb Janes
Nature As Neighbors - Camas, WA
Put My Love of Nature At Work for You

Such a difference. I love the steps you took to get it from okay, to wow. And, while I'm a huge fan of dogs, the pup didn't belong taking center stage. 

Oct 17, 2017 10:02 AM
Sheri Sperry - MCNE®

Hi Debb Janes EcoBroker and Bernie Stea JD - Thank you, I agree, but it is a nice remembrance for the seller.

Oct 22, 2017 06:42 AM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

I haven't attempted to use Lightroom as a photography tool.  But, your amazing result in the photo above is leading me that way.

Oct 17, 2017 03:53 PM
Sheri Sperry - MCNE®

HI Myrl Jeffcoat - I used a Mac product called Aperture. But Apple stopped supporting it so I switched over. There was a small learning curve more about setting up the file system than using the tool box. This is much easier than PhotoShop and it supports RAW images.

Oct 22, 2017 06:46 AM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

CONGRATULATIONS Sheri, on having this blog FEATURED in the PHOTOS group!

Oct 17, 2017 03:55 PM
Sheri Sperry - MCNE®

Thank you so much Myrl!

Oct 22, 2017 06:46 AM
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

Beautifully done, Sheri Sperry - MCNE® ... the difference between the 1st and 2nd view is remarkable.  The contribution to the success of the sale cannot be overlooked or missed ...

Gene

Oct 18, 2017 11:19 AM
Sheri Sperry - MCNE®

Thanks Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi - There are certain listings that stick with you,  and this is one I won't soon forget. 

Oct 22, 2017 06:48 AM
MichelleCherie Carr Crowe .Just Call. 408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Thank you for showing the before and after-we're selling the house, not the dog!

Oct 18, 2017 06:42 PM
Sheri Sperry - MCNE®

HI Michelle, Point well taken!

Oct 22, 2017 06:48 AM
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Sheri - That's a great example of how LightRoom can enhance a photo. Good eye too! Thanks for another contest entry!

Oct 19, 2017 12:25 PM
Sheri Sperry - MCNE®

HI Dick Greenberg - We see so many listings photos and we also have some great stagers right here in the Rain (Kathy and Sharon) are just 2 that come to mind that I follow. All this makes it easier to see the changes that need to be made. 

Oct 22, 2017 06:53 AM
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-739-3843

Light room, huh? I think our friend Dick Greenberg has nudged me about this and I haven't had time to check it out. Really crisp and clean, I like the cooler whiter tones. 

Oct 19, 2017 05:09 PM
Sheri Sperry - MCNE®

Hi Gayle Rich-Boxman Fishhawk Lake Real Estate - My husband helps with the processing. For years, he read about pros using raw format over jpeg and a few years ago changed over to raw. This is the difference maker. Raw images can be adjusted through a larger range with no pixel distortion.

Oct 22, 2017 07:17 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

                           Thank you Sheri Sperry - MCNE® 

Oct 21, 2017 05:55 PM
Sheri Sperry - MCNE®

Hi Kathy Streib - Thanks so much for the honor!

Oct 22, 2017 07:17 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

Perfect example of power of staging. Most agents wouldn't have seen the need to remove furniture in this room. Many wouldn't have done the editing to highlight the wood features. Your attention to detail shows your dedication to marketing perfection!

Oct 22, 2017 06:17 AM
Sheri Sperry - MCNE®

Hi Sharon Tara - Thank you!


I made a reference to you and Kathy in a comment above. I couldn't tag it. I believe in staging homes properly. Your posts educate us on staging. Agents can also learn from osmosis of seeing hundreds of listing photos daily and making mental notes. I have always believed that we owe our clients the highest quality of service we can provide to them. 

Oct 22, 2017 07:25 AM
Sharon Tara

Thanks for the mention! It's obvious that you believe in staging and it shows in your markting photos. 

Oct 22, 2017 10:39 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Good morning, Sheri Sperry - MCNE® wow...what a difference... "the eye buys" over and over again... all you need to do is catch it.... make it eye catching....

Oct 22, 2017 06:30 AM
Sheri Sperry - MCNE®

Hi Barbara Todaro - This is so true. It is easier weh the property stands out!

Oct 23, 2017 04:58 AM
Kristin Johnston - REALTOR®
RE/MAX Platinum - Waukesha, WI
Giving Back With Each Home Sold!

I can see why Kathy chose to highlight your post this week...great stuff!

Oct 22, 2017 07:18 AM
Sheri Sperry - MCNE®

Thank you Kristin Johnston - REALTOR® - Our clients deserve our best!

Oct 23, 2017 05:00 AM
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

Sheri, this was a dramatic do-over with minimal effort. Like night & day you make it look so easy. Here via Kathy!

Oct 22, 2017 08:24 AM
Sheri Sperry - MCNE®

Thank You Kevin J. May for stopping by.

Oct 23, 2017 05:01 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sheri,

I missed this post, and thanks to Kathy Streib I am reading it now.  This is a wonderful illustration.  A

Oct 22, 2017 09:18 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Sheri

I came back to look at this for some ideas, and to see what a marvelous transformation this was. Glad to see that Kathy featured it!

Jeff

Oct 22, 2017 10:20 PM
Sheri Sperry - MCNE®

Thank you for stopping by again Jeff Dowler ! Raw images are the key for post processing. 

Oct 23, 2017 05:03 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening Sheri Sperry - MCNE® ,

I'm playing catch up after being out of town on the GenBlue Coldwell Banker conference. I'm thrilled to see that Kathy Streib featured your post in her Sunday "Ah-ha" series..what a great transformation! Great entry into Dick Greenberg photography challenge!

Oct 23, 2017 05:21 PM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

You just made me realize what a good idea it is to take photos of the house ourselves and look at them - and then stage the house to fix the issues identified in the photos - and then do the real photos 

Oct 24, 2017 04:59 AM
Corey Martin
Martin Presence Group - Ruston, LA
Real Estate and Management Solutions

That is a great photo. You brought out the personality of the room and its best points. Thank you for sharing!

Oct 24, 2017 04:52 PM
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Flower Mound, TX
Selling Homes Changing Lives

This room looks more spacious thanks to your expertise!

Oct 30, 2017 07:31 PM