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Ask An Ambassador: I Said It Once And I'll Say It Again

By
Real Estate Agent with Transaction Alliance 513.520.5305 www.LizTour.com SAL.2002007747

"There he goes again, harping about patio homes and niche blogging!!!!"

 

There is no shame in my blogging game.

Is it self-promotion?  Of course.

Do I often hit topics you're heard before?  I've written over 4,000 posts, so you bet I do.

Do I get results I'm happy with?  I don't blog every day just for the sheer enjoyment of it, so you do the math.  Blogging works for me.  Thursday a patio home will be going on the market thanks to an out of state agent finding us and needing help for a family member.

 

So why keep touching on the same topics?

Because the daily audience is always different.  For instance, even if you were ONLY writing to other Rainers, if you've been around any length of time you've seen people come and go (and sometimes return).  And even though I'm here daily, that doesn't mean I do a great job reading through the blog roll every day.  I miss things.

 

Some topics deserve repeated visits.  It's pretty apparent many consumers don't understand how agents work with the public. 

"My agent is busy (or on vacation), can you show me this home?". 

"I'll get a better deal on new construction WITHOUT an agent."

"I don't need a buyer's agent, I'll go straight to the listing agent and get a credit for the buyer's agent fee."

There's no shortage of consumers that can use some education on these topics is there?  So rinse, lather, repeat.

 

Laws change.  Opinions change.  Circumstances change.  All reasons to update a topic with your version of the latest and greatest information.

 

Bottom line, I'm not looking for something new to write every day, just the right thing for the moment.  So yes, patio homes are a frequent topic.  Market reports. Subdivision updates.  New construction news.  It may all be pretty boring to the wrong person, but just what is needed to make my phone ring with the RIGHT people.

 

Until next Tuesday, just Ask An Ambassador if you need help,

Bill & Liz aka BLiz

Posted by

Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of Transaction Alliance
Elizabeth Spear, ABR, Ohio License SAL.2002007747

William (Bill) Spear, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418

MailTo:  Liz@LizSpear.com

Search Homes:  Https://WarrenCountyOhioRealEstate.com

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Comments(20)

Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

Repetition can help - depending on what you read, it could take the average person between 7-20 times of seeing something/someone before they remember it. So saying things again and again could actually be considered necessary and kind!

Jun 09, 2020 03:51 PM
Kat Palmiotti

I don't know that I've hit 20 times yet, but there are some things I'm probably close :)

Jun 09, 2020 07:50 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Bill:

Writing to the right people is a good thing. So it's key to know who they are and how to appeal to them.

Jeff

Jun 09, 2020 04:31 PM
Jeff Dowler, CRS

I usually have a clear idea of my audience before I get started on my posts.  Most often, it's not the Rain members.

Jun 09, 2020 07:49 PM
Alan May
Jameson Sotheby's International Realty - Evanston, IL
Home is where the hearth is.

Nice pic.... are you new, here in the rain?

Jun 09, 2020 05:06 PM
Alan May

Peeeeeeep.

Jun 09, 2020 07:50 PM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Bill(and Liz too) - as I was reading your post I had similar thoughts as expressed by Kat Palmiotti.  Repetition is an effective tool.  

Jun 09, 2020 05:13 PM
Michael Jacobs

If I can just get a few consumers educated on the more critical topics, I'll be happy with the results.

Jun 09, 2020 07:50 PM
Ray Henson
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA
Realtor

Over 4,000 posts, that is quite an accomplishment.  I am glad it has been a successful strategy for you.  Keep up the good work!

Jun 09, 2020 05:58 PM
Ray Henson

Every day for almost 10 years adds up.

Jun 09, 2020 07:51 PM
Lynn B. Friedman CRS Atlanta, GA 404-617-6375
Atlanta Homes ODAT Realty - Love our Great City - Love our Clients! Buckhead - Midtown - Westside - Atlanta, GA
Concierge Service for Our Atlanta Sellers & Buyers

Liz and Bill Spear 
Yes, "the right thing for the moment" is the key , isn't it? Do what you do well and keep getting better at it. Certainly what you two have done as models for all of us. All the best - Lynn

Jun 09, 2020 10:17 PM
Lynn B. Friedman CRS Atlanta, GA 404-617-6375

I've had some practice :)

Jun 10, 2020 07:59 AM
Kris Collis, Associate Broker
Smart Way America Realty - East Stroudsburg, PA
Professional Results you Expect 570-801-5525

Bill and Liz,  Thank you for this, it's the bottom line that sums it up, "Because the daily audience is always different."  There is always a new crop of buyers and sellers waiting every new blog.  What was true a year ago or in the case of 2020, a season ago, may not apply now.

Jun 09, 2020 11:15 PM
Kris Collis, Associate Broker

We are in a volatile business.  Right now it may be COVID throwing a wrinkle, next year it may be something entirely different.  There's always something that can be blogged about.

Jun 10, 2020 08:00 AM
Steffy Hristova
HomeSmart Elite Group Tempe AZ Tel: 602.710.8161 - Tempe, AZ
Tempe AZ Realtor - Your Home Close to Your Work!

Very well said, @Bill andLiz and Bill Spear ! When I read your blog posts, I know, they will be quality writing. And I remember you for patio homes and any other in Cincinnati, OH and nearby.

Jun 09, 2020 11:46 PM
Steffy Hristova

I try to take the approach that ANY post may be the first one someone finds, so I'd better make it good.

Jun 10, 2020 08:01 AM
Erik Hiss
Keller Williams Capital Partners Realty - Worthington, OH
You can trust me for all your real estate needs!

Good insights. I sometimes get caught up in my newsletter because "I've said that already," but you're right things change! 

Jun 10, 2020 05:14 AM
Erik Hiss

And even if they don't change much, someone new may need to read about the topic.

Jun 10, 2020 08:01 AM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ
602-380-4886

Hey Liz and Bill Spear BLIZ - you have done a fabulous job of showing off your areas, niches and strengths.  And.....your photo drew me right in, how perfect is it...spot on!

Jun 10, 2020 11:15 AM
Anna "Banana" Kruchten

Pixabay for the win (again)!

Jun 10, 2020 01:15 PM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Hello Bill - Missed you at the Zoom meeting - Yes I agree to rinse wash repeat. Do what it takes to get the RIGHT people to make your phone ring. Great post as always 

Jun 10, 2020 12:08 PM
Hannah Williams

Tuesdays at 2 can be a bit challenging for my schedule, I'll pop in as I can.

Jun 10, 2020 01:16 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Thanks for the reminder. When I'm trying to think of something to write about I often find myself thinking "You've said that already." But you're right - a different day is often a different audience, even when writing to your own list.

Jun 10, 2020 10:55 PM
Marte Cliff

Early on I used to do the same, "I've already covered this", but then realized each time I explored a topic I might have a new viewpoint or a different way of explaining, and knowing audiences change too, there was no longer a reason to not repeat a topic.

Jun 11, 2020 05:27 AM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

It is evident many consumers still do not know what is right and what is not Liz and Bill Spear. Writing about things over and over is a must as it seems it is all about timing, when the consumer just happens to find the blog the blog better be ready to capture their attention. 

Jun 11, 2020 05:16 AM
Scott Godzyk

Sometimes it seems we're just finding one consumer at a time, but if they can turn into clients, then the effort was worth it.

Jun 11, 2020 05:27 AM
Laura Filip
Laura Filip Broker , Opening doors for All Seasons of Life - Whitesboro, TX
What can we do for you today?

Good morning to all, staying current on the topic is very important. Now to choose the topic that is current. Have a great day 

Jun 11, 2020 07:18 AM
Laura Filip

That can be the challenge, finding a current topic and wanting to blog it.

Jun 11, 2020 11:48 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Liz and Bill Spear,

Blogging just the right thing for the right moment..for the right reader. It works..consistency on what you know and your niche. Congratulations on the featured post..well deserved.

Jun 11, 2020 11:31 AM
Dorie Dillard Austin TX

And I know how to be consistent :) 

Jun 11, 2020 12:58 PM
Thom Abbott
MyMidtownMojo.com |770.713.1505 | Intown Atlanta GA Condo Living - Atlanta, GA
Midtown Atlanta GA Condos For Sale

You always inspire me.

Now if you could just come kick me in the kiester so I do it. 

Jun 11, 2020 04:29 PM
Thom Abbott

I can be hired :)

Jun 11, 2020 05:50 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

OH Bill we always love your Patio Homes Blogs, but let's be clear buyers and sellers love them more and they are making you rich in the process just like Land Posts and International Client Posts do the same for me in Los Angeles:)Endre

Jun 11, 2020 10:45 PM
Endre Barath, Jr.

The "entertainment" factor of my blog may be way down, but my client acquisition factor is up, and that's why I'm here.  My niche and your niche work for us.

Jun 12, 2020 06:15 AM
Graziella Bruner
NCS Premier Real Estate - Detroit, MI
Associate Broker - Serving Wayne & Oakland County

Nothing like being in the right place at the right time touching lives.  God is good and good for you.  Keep doing what you're doing!  Have a blessed and awesome weekend. 

Jun 12, 2020 01:44 PM
Graziella Bruner

God has been very good to us.

Jun 12, 2020 05:24 PM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
CEO of Vision Drive Realty - Coastal San Diego

Agreed, I review old article I've written and sometimes shake my head...how could I think that back then. Sometimes I repeat a topic to update my own views and bring a different perspective.

Jun 13, 2020 04:32 AM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets

Even if my views haven't necessarily changed from a really old post, the way I'd express it may be totally different and worth exploring again.

Jun 13, 2020 07:24 AM
Sham Reddy CRS
Howard Hanna RE Services, Dayton, OH - Dayton, OH
CRS

You are absolutely right! New day, new audience!

Because the daily audience is always different. Even if you were ONLY writing to other Rainers, if you've been around any length of time you've seen people come and go (and sometimes return).  And even though I'm here daily, that doesn't mean I do a great job reading through the blog roll every day.  I miss things.

Jun 14, 2020 10:39 AM