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The Golden Rule for Staging Consultations…

By
Home Stager

The Golden Rule for Staging Consultations…

 

While there are many principles stagers follow when staging a home, there is one I call the Golden Rule of Staging Consultations that I followed. And while I am now retired, that Golden Rule served me well.

 

What was that rule?  

I always put myself in my clients’ shoes.  How would I feel if a stranger came into my home and proceeded to tell me what was wrong with my home? It’s hard to hear someone tell you that those beautiful figurines or collectibles you have are clutter* and need to be removed. 

 

Being honest…

Yes, the truth often hurts but telling it like it is without concern for how it will be received is not going to make the truth go down any easier.

I could tell as soon as I walked into the house that the sellers were nervous about what I was about to tell them. You could see it in their eyes!

 

They had that Please don’t hurt me look on their faces. 

Perhaps they’ve watched some of the cable shows or had warnings from their agents or friends. 

 

Years ago there was a show on cable that had a mother/daughter staging team (if I remember correctly.) They were brutally honest and hurtful. Yes, it probably sold shows but you can see why a homeowner would be concerned about having a stager in their home. 

 

*Clutter...that’s another word that I desperately tried not to use. Call what they have their treasures, furnishings or accessories, but don’t call a Lladro figurine clutter.  In my opinion, it’s insulting.

And I use the word Edit in place of declutter. Yes, it’s a matter of semantics but it’s a lot easier to swallow. 

 

If the Golden Rule is good enough for life in general, then it’s good enough to work for a staging consultation. 


The golden rule for every businessman is this: 'Put yourself in your customer's place.' Orison Swett Marden

 

Posted by

Kathy Streib
Retired Home Stager
and Interior Redesign

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for Houston & Harris Counties
and
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for all states


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Comments(29)

Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kathy,

Edit is such a great word, and I appreciate your post.  It is a form of kindness that wins people over and  gets them to trust you.

My mother in law had a beautiful Lladro of a group of running horses.  Weddings in Los Angeles often had a Lladro bride and groom on the wedding cake, some very tall and often taller than the cake.  A

Jan 19, 2021 06:51 AM
Joe Jackson
Keller Williams Capital Partners Realty - Columbus, OH
Clintonville and Central Ohio Real Estate Expert

Yes, the truth hurts but it will make our homes and lives better

Jan 19, 2021 07:00 AM
Ray Henson
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA
Realtor

When we sold our home of 20 years, I thought my house was ready to list, but I invited my friend and excellent agent to walk through our house and give us feedback.  She started going through each room ticking off things to do.  About the third room, she looked up and said, "What's wrong, did I hurt your feelings."  First, I was shocked that she could read me so easily.  No poker games with her at the table. 😂  Second, she was right.  I did tell her I just needed a little time to process it all.  That experience has really led me to watch what I say and how I say it.  We spend years creating our home.  Change is hard to process.

Jan 19, 2021 07:05 AM
Lynn B. Friedman CRS Atlanta, GA 404-617-6375

Raymond Henson, SRES, GRI 
Enjoyed your honest feedback. Sometimes we all make assumptions. Since you are a professional, I imagine she thought you could "take it" as she went room to room.


I try to shield my Clients from that shock by explaining that once they decide to sell their home, it no longer is their home. They are the guardians of the home for the next residents. That often softens the staging dilemma because it really is no longer about them.

Feb 06, 2021 12:18 PM
Sharon Lee
Sharon Lee's Virtual Assistance - Jonesborough, TN
Retired and loving life

I like that word much better than clutter for sure.  Living in a 14' trailer it is easy to have clutter unless you are exceptionally neat and organized.  I try but have never completely mastered it and I have edited a lot. 

Jan 19, 2021 08:15 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Kathy and another great blog for you that I would like to reblog some time again.

 

Jan 19, 2021 02:05 PM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Kathy choosing the right words is important.  Also how we delivery those words is equally important.

Jan 19, 2021 02:07 PM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ
602-380-4886

Excellent tips Kathy.  Clients do get that 'please don't tell me my house needs an overall' look in their eyes. Being mindful of being kind and using way better words is so smart.  I also like to say, when the time is right' let's look at your home from the eyes of a buyer, walking in for the first time.  First impressions only come one time.

Jan 19, 2021 02:38 PM
Chris Ann Cleland
Long and Foster Real Estate - Gainesville, VA
Associate Broker, Bristow, VA

Language we use to communicate ideas matters.  I have heard you use the term "edit" in your staging posts and included it in my own staging presentations.

Jan 19, 2021 04:16 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Nina Hollander i think it goes a long way in establishing a relationship with your clients. 

Paul S. Henderson, REALTOR®, CRS exactly!  They don't know us and they must love their home. It's important to be aware of it. 

Jan 19, 2021 04:30 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Grant Schneider that's an excellent way to start!!! 

Ed Silva I love his approach. It's so much better than walking in and telling them what they need to do. 

Jan 19, 2021 04:37 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Kat Palmiotti it's a good rule to remember for everyone. I remember in 2008 when people were losing their homes. It was so important to have compassion for what they were going through. 

Hi Rocky Dickerson I received by training from her!

Jan 19, 2021 04:41 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Barbara Todaro if only people would consider how they would feel if the shoe was on the other foot. 

Andrea Bedard it would help if we listened to what we were saying!!

Jan 19, 2021 05:21 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Roy Kelley Thank you !!! Have a wonderful week.

Ron and Alexandra Seigel Thank you!  And can you imagine someone calling your mother-in-law's Lladro clutter??!!!  

Jan 19, 2021 05:38 PM
Ron and Alexandra Seigel

Kathy Streib I had its own table...it truly was gorgeous, from an angle, it looked as if the horses were moving...A

Jan 19, 2021 08:17 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Joe Jackson as long as we serve up the truth gently. 

Raymond Henson, SRES, GRI I've had sellers tell me how their agent came in and started ticking off everything that needed to be done and not in a nice manner. It's so important to remember that sellers are human beings with feelings, not just a commission!    You learned through your own experience. 

Jan 19, 2021 06:02 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Sharon Lee I am constantly editing what I have. 

Will Hamm Thank you and I appreciate it. 

George Souto as they say, it's not what you say but how you say it. 

Jan 19, 2021 06:04 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Kathy I am all about honesty yes the truth hurts... one of my sellers told me the other day why did you not tell me.... I reminded him that what number I suggested for the property but he did not agree and I said let's discuss in 3-4 months and then we will sell it for less... then he remembered and said yes you were right....well go figure...Endre

Jan 19, 2021 11:53 PM
James Dray
Fathom Realty - Bentonville, AR

Morning Kathy.

I look around my home and see a lot of edits.  The wife just can't seem to part with them...

Jan 20, 2021 12:12 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

You definitely did things the right way and I doubt that anyone was ever offended by your advice!

Jan 20, 2021 04:16 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

Makes me laugh when I think just how many times I said "soooo...what's going on here?" 

I always told my clients that I would treat their home as if it were my own...."If it were me, I would...."

I remember the show full of insults and many of my sellers did tell me that they were so happy that I didn't insult them like they expected.

Jan 26, 2021 08:38 AM
Lynn B. Friedman CRS Atlanta, GA 404-617-6375
Atlanta Homes ODAT Realty - Love our Great City - Love our Clients! Buckhead - Midtown - Westside - Atlanta, GA
Concierge Service for Our Atlanta Sellers & Buyers

Kathy Streib 
So true - "How would I feel...
That is a good measure for many things!
All the best - Lynn

Feb 06, 2021 12:10 PM