You may remember a post from July, where I highlighted three contemporary model lofts we Staged in Santa Monica for Realtor Dana Ehrlich of Keller Williams. Well here are the results... drumroll please:
"Annie's staging of my project was absolutely spot-on. She understood the buyer mentality so well that we had all three staged units in escrow within 2 months, after having had them on the market for over 7!"
Now I should mention that another designer had Staged these models initially. He was not a Stager, but rather a furniture designer who used these units to showcase pieces he wanted to sell. The results speak for themselves. This guy had beautiful pieces, but gave no thought to what a buyer would be thinking as s/he walked through the property - namely, "How am I going to live, work, sleep & watch TV all in under 900 sf?"
The previous designer had not included a spot for a home office or a TV in the units. Living in such a small space is a tough sell, but if you can show a potential buyer a place for everything that's important, they can see the potential. Staging is a lot more than putting pretty furniture into a home. It's about thinking like a buyer and looking for the things that a buyer is going to be looking for.
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Annie Pinsker-Brown | Stage to Sell
Owner & Principal Designer
310-384-1084
www.stagetosell.biz
"We get you to SOLD so you can get on with your life!"
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Stage to Sell is the premier West Los Angeles Home Staging Company.
Owner & Principal Designer Annie Pinsker-Brown is an ASP (Accredited Staging Professional), a member of IAHSP (International Association of Home Staging Professionals), an affiliate member of the Beverly Hills/Greater Los Angeles Association of Realtors and a member of the Culver City and West LA Chambers of Commerce.
Annie has Staged LA homes for Bravo's hit show "Million Dollar Listing" and TLC's "Property Ladder." She has also been featured in recent articles on Home Staging in Los Angeles Magazine, The New York Times, Costco Connection and Frontiers Magazine.
If you would like to see more of our Home Staging work, visit our website. There is an extensive gallery of before & after photos, as well as a list of our Staged properties currently on the market.
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