Are you someone who mixes their personal Facebook page with their business contacts? If so, you’re not alone. There are a lot of benefits to showing your personal side to prospective clients and helping them understand that you’re a real person too, not just a professional.However, as with everyt
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12/28/2016
Happy holidays to you and your family! I decided that since it’s the holidays and everyone is taking a break, it would be a good time for an article that was just plain fun.Without further ado – 9 signs that you need a vacation from real estate!You Enter Your Lockbox Code on the MicrowaveIf you’r
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12/26/2016
It’s the time of year where we give gifts to our friends and family. All this gift-giving got me thinking about what constitutes a really great gift for real estate clients.Generally, Realtors® focus on housewarming style gifts, but that doesn’t really stand out. It’s almost expected. So – what k
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12/22/2016
I’ve heard a lot of Realtors® say that open houses simply don’t work. Open houses have also been under fire due to safety issues.However, I like to keep an open mind, and I recently discovered two unique ideas about how to maximize the impact of an open house. Both of these come from Realtors® wh
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12/15/2016
If you’re ready for your real estate marketing to really fly (pun intended) in 2017, you need to be considering drone photography and videography.Last week in Part 1, I talked about how important drones are to real estate marketing. Recently relaxed regulations, combined with the incredible benef
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12/13/2016
Using drones, or unmanned aircraft, as a tool in real estate marketing may be the biggest innovation in 2017. While some Realtors® have already hired drone pilots to capture photos and videos, many have not, but the trend will grow significantly in the next year due to changes in FAA regulations.
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12/09/2016
As we head into the new year, I’ve been writing about different marketing approaches quite a bit. Part of the reason for that is that we’re in the planning period for 2017 marketing.Not only do you want to stock up on postcards, business cards, and other print marketing, you may want to dive into
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12/07/2016
The new year is rapidly approaching, and new marketing techniques can help you stay competitive. Of course, the old standbys of farming, using just sold and just listed postcards, and following up with expired listings will always be important.But technology has given Realtors® unique approaches
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12/05/2016
I ran across an article the other day describing what a home seller should look for in a Realtor®. There were a variety of criteria about how to find a Realtor® who will give you a good experience in selling your home.It really made me think about how often we, as Realtors®, think about being the
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12/02/2016
It’s important to have a real estate website in this digital age, but it can be hard to know how to get people to actually view it. And it seems like an incredible waste unless you’re actually getting leads!I get it.Fortunately, there’s an easy way to transform your real estate website that will
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12/01/2016
