Sara Bonert's Real Estate Internet Marketing Blog (Zillow Industry Relations Manager))

Services for Real Estate Pros - Zillow
Blog about internet marketing concepts and ideas for the real estate industry. I am also a Zillow employee, so you will find occasional updates and information about the Zillow in my blog content as well.



I just finished attending the first day of Real Trend's Marketing and Technology conference.  I have pages of notes that I hope I can find the time to turn into blog posts, but wanted to get a quick hit up before heading back to the meeting.  I just finished listening to Kristi Graning, SVP of IT...
This is a pretty technical post, but the information is very important to your SEO. Syndicating listings to 3rd party websites should be part of your SEO (search engine optimization) strategy. It's a simple formula; you allow your listings to be published on other websites in exchange for a link ...
The California Association of Realtors recently released their annual Survey of California Home Buyers for 2008 which is once again, full of interesting and useful information.  First off kudos to CAR for changing the name from Survey of Traditional vs. Internet Homebuyers to Survey of CA Home Bu...
Five months ago Zillow launched the Zillow Mortgage Marketplace.  A place where people can go to anonymously request loan information and loan officers can go to interact with these requests for free.  Since the launch of this site, we have had over 67,000 loan requests made that received approxi...
The City of Chicago is getting in on the text messaging and alerts phenom.  Visit the Notify Chicago website, and you can sign up to receive texts, emails, or recorded messages in the event of a emergency for your specific neighborhood from the city.  Alerts you can sign up for are: emergency inc...
Anyone in advertising will tell you that is in important to track where your leads are coming from- a task that is sometimes easier said then done.  ListHub recently commissioned a white paper to try to tackly this task,and figure out which web channels they distribute to, are providing the best ...
Last week Zillow held its quarterly Webinar to discuss the Home Value reports we put out each quarter.  There were some great questions submitted by agents that had to do with actual data on Zillow.  I thought these were a few that a larger audience could benefit from the answer.    How far back ...
Today was the opening session of the RIS Leadership conference in NYC.  Alex Perillo, President and CEO of the Realogy Franchise, was one of the best speakers.  He opened by showing how the real estate situation we are in now is a by product of the basic principle of supply and demand.  In 2003 w...
Last quarter when Zillow released our Real Estate Market Reports we experimented with offering a free webinar to agents to go through the data and its applications.  It was very successful, so we are doing it again this quarter and already have over 600 agents registered to participate in the 30 ...
"How many houses do you and Mrs. McCain have?" To an ordinary citizen, this would be a pretty easy question to answer.  But John McCain isn't an ordinary citizen.  Because he wasn't able to answer this question himself, our editorial content lead at Zillow did some sleuthing and came up with a de...

Sara Bonert

Real Estate Internet Marketing
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