marketing: Make the most of your Real Estate Facebook page
- 11/10/11 12:13 PM
Most Realtors today have a facebook page for their business but only a few actually use it to promote their listings. I agree that only using your page to promote your listings could be annoying to your fans. However there is a balance and posting your listing updates and open houses can benefit your fans as well. Most of your fans would most likely be the people that live in the neighborhoods that you sell. They probaly like to be updated about what's going on the neighborhood and follow your page to get updates about local businesses, farmers markets, community updates, … (3 comments)
marketing: The Secret to a Successful QR Code Campaign
- 11/10/11 12:01 PM
Most QR Code campaigns today pretty much suck. This is a really sad fact because the technology itself is brilliant and cost effective. With the proliferation of web-enabled smartphones, the potential reach is just going to grow. The ability to use something physical like a piece of paper or a billboard to capture consumers and engage with them via their smartphones is fascinating and opens up new marketing opportunities. However, like with any powerful tool, power comes with responsibilities and the carelessness currently used when incorporating QR Codes into marketing material is slowly casting a dark shadow over this wonderful technology. … (2 comments)
marketing: Mobile is changing the web
- 09/07/11 04:57 AM
When we think about the internet in the 90s, we imagine websites inside a browser and web pages that took us from one corner of the web to another. Today, we think about social networks, maps, videos, and applications that make our lives easier. The internet is in the midst of change once again. The main driver: mobile. Cellphones have browsers and are increasingly always connected. However they have two main differences with the prominent internet device of today (the PC): They are not linked to one place. They are constrained by size. Size makes it difficult to conveniently enter data … (1 comments)
marketing: The adoption of QR Codes
- 09/05/11 05:35 AM
Look at this image. Do you know what it is? If you don’t and we didn’t tell you, chances are you will know in the next 3-6 months. Believe it or not there was a time when people were skeptical about cell phones. Why couldn’t you wait until you’re home? Even if you were in a hurry, one could always find a pay phone. It was certainly just hype, only for tech-savvy people, right?…Then suddenly you can’t see the world without them. These little futuristic squares called QR Codes are about to become part of your life big time. They have the ability … (11 comments)
marketing: Augmented Reality & Real Estate, how?
- 09/04/11 05:32 PM
Augmented Reality is frequently perceived as a new sci-fi looking set of tools that only nerds and geeks can use. Special glasses, people walking while looking at their device screen, complex algorithms, etc. Extending reality The truth is that to augment reality you just need to complement something with extra information that’s not present in an object. Continue reading >> … (0 comments)
Most Realtors today have a facebook page for their business but only a few actually use it to promote their listings. I agree that only using your page to promote your listings could be annoying to your fans. However there is a balance and posting your listing updates and open houses can benefit your fans as well.
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