"Hi, this is John and you've reached my voicemail. Your call is important to me and I return my calls between 1:00 and 2:00 and 5:00 and 6:00. Please leave a message and I'll call you back during those hours."
The first time I heard this outgoing voicemail message I didn't realize it was a script from a program; I just knew I didn't like it. Why? I'm not sure, really (maybe others who feel the same way can shed some light) - the closest I can come is that I almost felt scolded, as if I called at an inopportune time and should have known better. Or like it was a power play or something.
Okay, yeah, I'm a bit sensitive.
Anyway, I suddenly started hearing this outgoing message all over the place and figured out that it was part of a program that apparently lots of people had signed up for.
Fair enough. Whatever works.
I never warmed up to it. Oh, I know what the point is - it gives your callers an expectation of when you'll call back, provides structure for your day and demonstrates that you're a busy person. All good things, I suppose.
But what if you stated your "I return phone calls" message and then strived to return your calls earlier, thus making your callers feel special! One of my lenders does this and it actually does the trick - instead of feeling relegated to the to-do-at-4pm pile, I feel as if MY phone call was actually important to him!
IMO, it's a terrible business strategy to intentionally do something that might make your clients or prospects feel anything less than your Number One priority. Are they? Of course not, but every person on the planet longs to feel special, longs to feel important and if you can make that happen for them, there might be a future referral in it for ya (and you won't even have to beg for it)!
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