[Disclaimer = For some reason, the number of people searching for House for Sell is 3 x higher than House for Sale. Since this challenge is about traffic, it seemed only sensible to use the more popular keyword.]
Here, in New Jersey, buyers are still looking for a formal living room. They may not use it very often, but they want it in a house they are going to OWN. In fact, a "good" living room is one of the more important differentiating features when evaluating which home they prefer. Therefore it made sense to start my 7-part series with a look at staging the Living Room.
Once you have cleaned out the hearth, put away all of your personal items like photos, certificates, trophies and award-type gifts, here are some additional key things to remember about living rooms -
- Clean the windows, and only cover them up with a lush elegant treatment if your view is gravely unappealing.
- Display your best stuff - it lends a formal yet festive spirit
- Make sure you have good pathways THROUGH this room (it's usually the first on the tour, and it's imortant not to get stuck backing up in the very beginning!)
- This is an ADULT room. (no toys, not for children and most definitely NOT for pets!)
- Use color carefully - to lead the eye left and right - from window to window and then the mantel (or whatever focal point it is that you've identified)
Owner Occupied Home ~ Using Their Own Furniture
BEFORE |
AFTER |
For many older homes, the living room is the largest room on the main floor. It might seem ridiculous to keep the best, warmest and nicest space for just formal occasions. Here, the family has understably used it as a comfy, chaotic playroom! This makes total sense for the family living there. But it does nothing to help the resale value ~ in fact, had the house gone to market like this, the message buyers would have received is ~
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Now, the formal living room is restored.
Buyers can now see that
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Owner Occupied Home ~ Using Rental Furniture
BEFORE |
AFTER |
Two teachers, with all their reading, papers, curriculum materials x 2... PLUS a scrumptious little baby girl!
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Now, a casual but comfy living room has been created.
Buyers can now see that
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Vacant House ~ Using Rental Furniture
BEFORE |
AFTER |
Empty rooms give a buyer not a lot to look at, beyond the molding, the floor, the windows.... With no frame of reference, they have no idea
(The after picture is taken from a different angle because, as you can see in the before, the header beam made it impossible for my flash to adjust and get the furniture highlighted properly.) |
Now, a r-e-a-l living room has been created.
Buyers can now see that
And indeed a guy sold a $4 million home to buy this one for $2.3. What a spectacular, graceful, sensual home!! |
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~ Juliet Johnson ~ has been home staging NJ in the luxury real estate niche (with the predominant home value of $1 - 3 million) for the last 7 years. Juliet is taking the month of August to brush up her internet marketing skills by participating in Ed Dale's 30 Day Challenge with a blog on Property Marketing.
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