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Prepare Your "House For Sell" in NJ with Staging ~ Part 1 Living Rooms

By
Services for Real Estate Pros with Vizzitopia


[Disclaimer = For some reason, the number of people searching for House for Sell is 3 x higher than House for Sale.  Since this challenge is about traffic, it seemed only sensible to use the more popular keyword.]

 

Here, in New Jersey, buyers are still looking for a formal living room.  They may not use it very often, but they want it in a house they are going to OWN.  In fact, a "good" living room is one of the more important differentiating features when evaluating which home they prefer.  Therefore it made sense to start my 7-part series with a look at staging the Living Room.  

Once you have cleaned out the hearth, put away all of your personal items like photos, certificates, trophies and award-type gifts, here are some additional key things to remember about living rooms -

 

  1. Clean the windows, and only cover them up with a lush elegant treatment if your view is gravely unappealing.
  2. Display your best stuff - it lends a formal yet festive spirit
  3. Make sure you have good pathways THROUGH this room (it's usually the first on the tour, and it's imortant not to get stuck backing up in the very beginning!)
  4. This is an ADULT room. (no toys, not for children and most definitely NOT for pets!)
  5. Use color carefully - to lead the eye left and right - from window to window and then the mantel (or whatever focal point it is that you've identified)
Let me show you some examples of successfully staged living rooms in New Jersey.  There are 4 varieties of home staging services, Owner Occupied where you use the homeowner's stuff, Owner Occupied where you bring in rental furniture, Vacant Homes and Vignettes.  I no longer believe there's any benefit to vignette staging and so will not be including any examples of it in this series.

 

Owner Occupied Home ~ Using Their Own Furniture

 

 

BEFORE

AFTER

pre Staging, this LR is a mess! Home Staging in South Orange

For many older homes, the living room is the largest room on the main floor.  It might seem ridiculous to keep the best, warmest and nicest space for just formal occasions.  Here, the family has understably used it as a comfy, chaotic playroom!

This makes total sense for the family living there. But it does nothing to help the resale value ~ in fact, had the house gone to market like this, the message buyers would have received is ~

 

  1. There's no Family Room in this house (there were 2 actually)
  2. There's no formal living room (this IS the formal living room)
  3. It's too small.
Now, the formal living room is restored.
  • All of the toys have been dispersed between the Sun Room, the Den, the downstairs playroom and the upstairs bedrooms.
  • The yellow sofa was brought back up from the downstairs playroom, and some wedding presents were finally unpacked and displayed on the shelves.
  • That fabulous rug was in an upstairs guest room!!

 Buyers can now see that

 

  1. Formal, adult living - really entertaining space, exists in abundance in this, the grandest room in the house,
  2. the length of the room is emphasized, and 
  3. a focal point has been highlighted ~ the beautiful brick hearth with gleaming wood mantel!

 

 

Owner Occupied Home ~ Using Rental Furniture

 

BEFORE

AFTER

Pre Home Staging in Maplewood NJ Home Staging in Maplewood NJ

Two teachers, with all their reading, papers, curriculum materials x 2... PLUS a scrumptious little baby girl!

 

  1. There's no Family Room in this house (there was a small one in the back, and a basement that could have been finished)
  2. There's no way to entertain (not true, there was a nice formal dining room through the archway)
  3. This looks like a studio apartment.
Now, a casual but comfy living room has been created.
  • SOME toys remain, but tucked away. The rest are in the Den, the little girl's bedroom and, frankly, storage!
  • Yes, this really is the same room!

Buyers can now see that

 

  1. The biggest, brightest room on the first floor has lots of possibilities for use
  2. the length, and brightness of the room is emphasized, and
  3. two focal points have been highlighted ~ the brick hearth and a sunny seating area over by the windows!

 

 

Vacant House ~ Using Rental Furniture

 

BEFORE

AFTER

Pre Home Staging in Short Hills - Living Room Staged Living Room in Short Hills

Empty rooms give a buyer not a lot to look at, beyond the molding, the floor, the windows....

With no frame of reference, they have no idea

  1. how this space could work with their furniture; what will fit where?
  2. how this space might work for their family
  3. Doors start to look huge, and walls small

(The after picture is taken from a different angle because, as you can see in the before, the header beam made it impossible for my flash to adjust and get the furniture highlighted properly.)

Now, a r-e-a-l living room has been created.
  • Architectural features are highlighted with yummy, huge green ceramic pots with Art Deco motifs (I couldn't believe how perfect they were for this style of home!)
  • The rental company let me be the first one with a new, fabulously spiffy, elegant sofa suite

Buyers can now see that

  1. Beautiful, lush, elegant entertaining space
  2. Exquisite craftsmanship
  3. a true one-of-a-kind new build for THE discriminating buyer

And indeed a guy sold a $4 million home to buy this one for $2.3. What a spectacular, graceful, sensual home!!

 

***   ~~~   ***

 

~ Juliet Johnson ~ has been home staging NJ in the luxury real estate niche (with the predominant home value of $1 - 3 million) for the last 7 years.  Juliet is taking the month of August to brush up her internet marketing skills by participating in Ed Dale's 30 Day Challenge with a blog on Property Marketing

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~

I'd like to invite you to connect with me on these other places:

Juliet on TwitterJuliet on FacebookLinked In with Juliet JohnsonGoogle Profile for Juliet Johnson

Juliet Johnson serves Jacksonville, FL realtors, home sellers and small business with social media strategy, online visibility and product creation services, that include training if you want to do it yourself. 

"If your social media activity isn't a revenue generator for you, you're doing it wrong."

 

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Comments(14)

Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Juliet...great examples and I really like how you set-up this blog post.  Easy to read and understand.  You're House for Sell disclaimer is very interesting! 

Aug 13, 2009 12:46 PM
Cindy Bryant
Redesign Etc. Home Staging - Houston, TX
"Houston Home Staging Pros"

Interesting, I'm told here people are opting out of the living room and wanting a study. P.S. I don't see benefit in vignette's either.

Aug 13, 2009 01:05 PM
Juliet Johnson
Vizzitopia - St Johns, FL
Jacksonville Photography & Digital Marketing

Cindy, I think that's because you've still got a lot of new construction in Houston, no?  Newer homes have small living rooms and large family rooms.  In NJ, we have a lot of older home and they all have these massive living rooms.

Ginger - thanks for noticing.  It took forever to figure out and post - A Table.  has to be done in HTML.  Horribly frustrating! Yeah, I don't understand keyword research.  I know I should.  I know it's important.  But it smells of Math and statistics and I just don't get it.  You?

Aug 13, 2009 01:20 PM
Chrissie Sutherland
Ready Set Stage - Greensboro, NC

Great post, and LOVE the before and after pictures, very dramatic. 

Aug 13, 2009 02:34 PM
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Juliet..HTML>>>WHAT?  When in his blog, about the challenge, Bob said to reread Brad's post about keyword search, blah, blah, it threw me for a loop.  Don't know if I can handle it.  I like a challenge but this might make my brain explode. Still don't know if I'm doing this. 

I can't imagine setting up a blog post like yours and still having it look good on localism. Is that where HTML helps?   All of my localism posts look different from those here.  You must be very patient with yourself! 

Aug 13, 2009 02:39 PM
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Juliet ~ Very good examples of the 3 main types of staging service.  The "boxes" in your presentation look wonderful, wish I knew how to do that!

Aug 13, 2009 02:57 PM
Michele Hess
Simply Staged Inc. - Rockford, IL
Home Stager Rockford - Simply Staged Inc

Terrific examples Juliet!  Dramatic photos with excellent descriptions as to why the changes were made.  Still can't figure out why "house for sell" is a more popular keyword?? 

Aug 13, 2009 11:39 PM
Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

Hi Juliet,  what an exceptional post. Really well laid out and easy to follow. Your clients must have been gobsmacked when they saw the results.

Aug 14, 2009 12:02 AM
Juliet Johnson
Vizzitopia - St Johns, FL
Jacksonville Photography & Digital Marketing

Michelle, I lOVE it that you managed to work gobsmacked into a sentence!!!!!!  I love that word, and it's soooo English!  And yes, particularly the tired teachers - they couldn't believe it was their home.  That's the fun bit of staging isn't it?!

Michele - yeah, the keyword thing.  Unfathomable to me.  I was researching jams this morning for a potential Squidoo lens or something (I'm becoming an internet geek) and kept running across "peal jam."  Ooh, interesting, I thought, peel as in marmalade, apple peel, etc. thinking that was the spelling error.  Nope.  It was Pearl Jam!  You will NOT be seeing anything on Pearl Jam from me in the near or distant future.  ho ho!!

Aug 14, 2009 02:22 AM
Juliet Johnson
Vizzitopia - St Johns, FL
Jacksonville Photography & Digital Marketing

Ginger darling, you must do the challenge!

It has nothing to do with HTML. I just decided to learn something new so as to make it more interesting ~ for me. After all, how many before and after photos posts have you and I done over the years?  Thousands, right? This was a way for me to make it a bit more of a "challenge". That's all.

Maureen's doing it, and so elegantly (as usual) without any html shenanigans.  You must too.

Maureen - great first post on kids' bedrooms.  ~ Here's a link to it ~ 

Aug 14, 2009 02:30 AM
Sheldon Neal
Bergen County, NJ - RE/MAX Real Estate Limited - Maywood, NJ
That British Agent Bergen County NJ

Juliet !

This is Fabulous !

Very easy for consumers to understand when they see things like the vacant rooms, and why staged furniture in there may be better.

Of course the cluttered or 'mis-arranged' rooms are spectacularly improved with the before and after pics.

The only question I have is what on earth did you do with the 'scrumptious baby' in the second set of pics ?

Cheers !

Sheldon :o)

Aug 14, 2009 12:56 PM
Juliet Johnson
Vizzitopia - St Johns, FL
Jacksonville Photography & Digital Marketing

Ah, Sheldon.  that baby moved on to a bigger house where it's toys could have their own mausoleum and her parents their own living room!  {The graphic below says wampi.  I read it as Wimpy and suddenly remembered how awful food can be in London!!!  Do you miss it at all?}

Aug 15, 2009 01:40 AM
Sheldon Neal
Bergen County, NJ - RE/MAX Real Estate Limited - Maywood, NJ
That British Agent Bergen County NJ

Ha ! Boy you just took me back !!

I distinctly remember the smell of walking into a Wimpy ! I think it was those diced onions they fried and put on the burgers !!! lol

Thanks for the nostalgia :o)

Cheers !

Aug 15, 2009 07:18 AM
Rima Hamade
Exclusively Staged, LLC - Sparta, NJ

I truly like this series of "a-blog" style a lot Juliet! It is not just very descriptive but also supported by great examples. It simply shows the purpose of “staging” to both Realtors and home owners!

Nicely done, my dear!

Aug 22, 2009 05:06 AM