For about the past week I’ve been following a discussion on Copy Blogger – a blog where copywriters hash over various aspects of our business.
This discussion started with a post entitled “Why James Chartrand Wears Women’s Underpants,” and the last time I looked, it had 528 comments.
Obviously, the subject matter hit a nerve with a whole lot of people.
The essence of this post was that James is not really James. She’s a woman who was struggling to provide for her children and was making a dismal income writing as a woman. So she “became” a man.
When she began writing as James she landed higher-paying jobs, along with more respect. At first she even competed with herself for a few projects, and James always won out over her female persona.
So my question for you today is this: Does gender bias exist in real estate sales? And if it does, does it favor men or women?
When I opened my office all those years ago I was the first female Owner/Broker in our area, and some people were shocked at the idea. After all, what self-respecting man would want to work for a “woman boss?”
It worked for us, and now I believe every agency in our small town is headed by a woman.
So what has been your experience? Bias? No bias?