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Breaking News the Hollywood sign has disappeared!

By
Real Estate Agent with Berkshire Hathaway HomeServices California Properties 01238708

Breaking News the Hollywood sign has disappeared!

 Breaking News, the Hollywood sign has disappeared! The Iconic Historic Landmark has been taken over. Reuters, LA Times, and NYDailyNews.com every one has been covering it. In the shadow of the Winter Olympics quietly the Hollywood Sign has been hijacked. Look at the pictures before and after!

 So what is going on?  A picture is worth a thousand words has been said many time. In this case you need a thousand words to clarify it. There is a lot of what I consider marketing gimmicks going on.

 

After Photo:

Today the sign says "Save the Peak"

The "Trust for Public Land" is trying to do a grassroots effort to raise millions of dollars so they can buy the 138 acre ridge which is behind the Iconic Hollywood Sign. They took out an option to buy the land for $12.5 million a while back and the Option is about to expire and they are still short by about $5-$6 million depending which source you listen to.

 The listing history is interesting at one point "Cahuenga Peak" was owned by Howard Hughes. Legend has it that it was going to be a house for Ginger Rogers....(the relationship went south and the house was never built) Then a Coffee Magnate from Illinois acquired the land and then it was passed on to an Investment/ Development Group.

 They in turn, according to sources acquired the land for about $1.5-$1.7 million (depending which source you take). The public records show one third of that amount....

 Any way February 2008 the 5,232, sq ft of Ridge known as Cahuenga Peak was listed by a fellow Realtor for $22 million. It was marketed for about 367 days and then the listing was never renewed.

 So is there really a fear that the Sign will be torn down? I do not believe it. The Hollywood Sign is a Destination for every tourist from the globe. Will the neighborhood allow it? NO! Is it worth $12.5 million to be 100% sure that there will not be five mega mansions? Maybe!  LA has a strong Hillside Ordinance to build anything there is a rigorous and very restrictive approval process one has to go thru. I do not believe that Los Angeles will allow anyone to tear down a Tourist Destination Landmark just so five mansions could be built. What do you think?

 If you are a consumer  who is considering buying  or selling  a home, investment real estate, vacation homes, or beach properties in Southern California, Los Angeles, Century City, Westwood, West Hollywood, Beverly Hills, Culver City, Marina Del Rey, Venice or Malibu. Feel Free to give me a call at 310.486.1002 (USA) or email me at homes@endrebarath.com  or visit one of my websites at http://www.endrebarath.com  Your Pet Friendly Realtor. I contribute a portion of My commission to Local Animal Rescue Organizations.  

  

Haris Dedic
Villager Realty 847-878-2588 - Glenview, IL
Glenview Real Estate - Chicago North Shore

I do not believe it too. Who could even imagine L.A without that sign.
That was the first thing I wanted to see when visiting.

Feb 13, 2010 10:12 AM
Craig Rutman
Helping people in transition - Cary, NC
Raleigh, Cary, Apex area Realtor

That;s so funny that you posted this today. I just saw this posted on a news site......

Feb 13, 2010 10:17 AM
Russel Ray, San Diego Business & Marketing Consultant & Photographer
Russel Ray - San Diego State University, CA

I don't think the Hollywood sign will be taken down since it's a historical and cultural landmark, not to mention a tourist attraction.

I remember late 1975 or early 1976 when the sign was altered to read Hollyweed. I was a junior at Texas A&M University. In 1979 I made it a point to go see the sign when I was in Los Angeles for a couple of weeks.

Happy Valentine's Day!

Feb 13, 2010 09:38 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Haris, I am with you the sign is too valuable for the Los Angeles tourism

Feb 17, 2010 05:35 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Craig, today the sign is back to normal for now and all the news pundits are stating that they do not have the $12million which is needed.

Feb 17, 2010 05:37 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Russell I am with you, everytime I am driving by Beachwood Canyon I see hundreds of tourist taking pictures and now that they have the Hotel near the Walk of Fame the shopping mall frames the Sign in such a way that people could take their souvenier photos. So I can not see it being eliminated.....

Feb 17, 2010 05:39 AM
Charita Cadenhead
eXp Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)

Endre I just can't imagine the Hollywood sign not being there.  Who would want to destroy such an iconic landmark?

Feb 20, 2010 10:15 AM
Russell Lewis
Realty Austin, Austin Texas Real Estate - Austin, TX
Broker,CLHMS,GRI

The sign is a true ICON and should always be protected. Nice Localism post!

Mar 03, 2010 02:50 AM