Special offer

Buyers Aren't The Only Ones Low Balling Offers!

By
Real Estate Agent with Transaction Alliance 513.520.5305 www.LizTour.com SAL.2002007747

OfferBuyers Aren't The Only Ones Low Balling Offers!

You know there's no shame in real estate negotiations today.  With the media throwing out tidbits like "ALWAYS offer 15% below list" for your first offer without taking into account how fairly the home is priced, and more of a ME ME ME society, it's just a recipe for insulting the sellers.  But that's okay!  We know this going in, we have that conversation with our FIRST meeting with our Warren County home sellers, expect it, don't take it personal, it's just part of the current selling environment!  Counteroffer and let's see if they REALLY want to play ball.

But that low ball offer may start long before that yard sign ever goes up announcing FOR SALE!  Now sellers are pretty aware that some agents will tell them whatever they want to hear, including unrealistically HIGH values.  We don't personally sell false hope, we're comfortable backing up our list prices with comparables to support, or if none are available, at least being able to explain the rationale for why we suggest that certain dollar amount for the starting point.

listing priceBut sellers need to also beware of the other end of the extreme, the agent who severely UNDERVALUES their home!  You may get a quick sale...in fact would almost guarantee it!  But unless you're in a BIG hurry, do you want to leave thousands, maybe even tens of thousands of dollars on the table?  Fortunately for most consumers, there's enough public information on homes for sale and sold prices that they can get a bit of a feel for ABOUT where their home should be valued!  But if you as the seller don't do your homework, and ONLY interview one agent, you just might leave yourself vulnerable to being underpriced.

Last night we presented for a new listing and suggested a list price of $189,900 for this four bedroom home.  Makes them competitively priced, a real value for what they're offering.  Another agent had recommended closer to a $160,000 starting price.  Which would be fine if you were trying to sell a THREE bedroom home, WITHOUT a pool, WITHOUT a hot tub, WITHOUT new flooring, WITHOUT new paint....you get the drift!

So when you're ready to sell your Warren County home, make sure your agent team can back up their pricing strategy with the facts that make sense to you! 


Don't overprice, but don't GIVE your home away either!

Serving Warren County's residential real estate needs,
Liz and Bill aka BLiz

P.S.  We got the listing!

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Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of Transaction Alliance
Elizabeth Spear, ABR, Ohio License SAL.2002007747

William (Bill) Spear, Ohio License SAL.2004011109  Kentucky 77938
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Comments(37)

Liz and Bill Spear
Transaction Alliance 513.520.5305 www.LizTour.com - Mason, OH
Transaction Alliance Cincinnati & Dayton suburbs

Margaret, And if the sellers knowingly sacrifice money for speed, more power to 'em.  Unfortunately, most won't KNOW they're doing that, they just think they have a GREAT agent because it got sold in a week or two!

Dan, We've walked away from quite a few listing opportunities because we wouldn't sacrifice pricing to "buy the listing".  We might give a little if we know the seller understands the situation.  But those that insist they have the Hope Diamond instead of coal?  We're walking and saving our time.

Endre, Common behaviors everywhere.  They all watch the same "reality" tv shows and read the same media outlets.   Getting as close to the right price as possible considering variations in expected "give" during negotiations is the best way to get the job done.

 

May 05, 2011 11:08 AM
Tish Lloyd
BlueCoast Realty Corporation - Wilmington, NC
Broker - Wilmington NC and Surrounding Beaches

These agents aren't doing anyone any favors -- they're hurting Sellers, the local market, their colleagues and themselves.  What part of pricing it right, don't they understand?

May 05, 2011 12:53 PM
Eric Michael
Remerica Integrity, Realtors®, Northville, MI - Livonia, MI
Metro Detroit Real Estate Professional 734.564.1519

BLiz, great advice from buyers of Any experience. You know what you're doing, and that's what counts!

May 05, 2011 12:59 PM
Dawn A Fabiszak
Private Label Realty ( Denver metro area, Colorado - Aurora, CO
The Dawn of a New Real Estate Experience!

Bliz ~ good advice.  A. knowledgeable and professional listing agent will always have the proper data to support their list price

May 05, 2011 01:06 PM
Liz and Bill Spear
Transaction Alliance 513.520.5305 www.LizTour.com - Mason, OH
Transaction Alliance Cincinnati & Dayton suburbs

Tish, He had the nerve to throw his 30+ years in the business around and say "I only take listings I can sell!" to the sellers.  They knew the price was absurd.  Smelled like I'm desparate for a sale, but we didn't ask his name to find out his track record of late.

Eric, Liz is coming up on a decade in the business, and I've been licensed since 2004.  Between us, we've got a lot of been there, done that experience.

Dawn, Got to have the data!

May 05, 2011 01:19 PM
Christine Smith
Buyers Brokers Only LLC - www.BuyersBrokersOnly.com - Canton, MA
Exclusive Buyer Agent & Attorney, Canton, MA

This is the second post I've read today on this topic.  Around here, the ones that are underpriced are usually done so in order to generate a multiple offer situation & sell above list price.  Not always - but I've seen it.  I see overpriced homes more than underpriced homes.

May 05, 2011 01:43 PM
Liz and Bill Spear
Transaction Alliance 513.520.5305 www.LizTour.com - Mason, OH
Transaction Alliance Cincinnati & Dayton suburbs

Christine, Just can't imagine anyone here expecting multiple offers just because they went low.  Too much competing inventory to gamble on that one.  Overpriced is the most common and will stay that way.

May 05, 2011 02:03 PM
Michelle Gibson
Hansen Real Estate Group Inc. - Wellington, FL
REALTOR

Liz & Bill - I think this is why so many sellers pick the agent who gives them the highest list price even if it's way wrong.  The proof is in the pudding and they really need to evaluate the facts and even have their own appraisal done, a person who isn't trying to earn their business.

May 05, 2011 03:28 PM
Liz and Bill Spear
Transaction Alliance 513.520.5305 www.LizTour.com - Mason, OH
Transaction Alliance Cincinnati & Dayton suburbs

Michelle, It's part of the problem.  Anyone can pick ONE price example and say that's the price, as long as no one looks too closely at the comp.  Oh...that one is 1000 square feet larger and has a gourmet kitchen?  Close enough!! :)

May 05, 2011 03:42 PM
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

Warren County sellers are well served by using Liz and Bill Spear.  They certainly won't steer you wrong. 

May 05, 2011 04:03 PM
Liz and Bill Spear
Transaction Alliance 513.520.5305 www.LizTour.com - Mason, OH
Transaction Alliance Cincinnati & Dayton suburbs

Jane, Thanks for the vote of confidence!

May 05, 2011 05:10 PM
Chris Alston
Chris Alston (Keller Williams Realty, Silicon Valley, California) - Campbell, CA
Silicon Valley, California

OMG, this post was awesome...  I just want to underline the whole thing!!!!

May 05, 2011 05:42 PM
Ken Barker Realtor® GRI, E-Pro Certified
Dilbeck Real Estate - Burbank, CA

Bliz - Our company had a listing campaign that I did not agree with. It was especially that, price it lower than the competition. Create multiple offers.

My fear is if this was agreed to and it did not create multiple offers and one offer came in at that price range it was a false sense of where we really wanted to sell. So I did not adopt that campaign.

I agree with you. I thoroughly chart out the area comps or the FEEL I have. The seller already has their number in mind and we go from there.

I don't lose many listings because of this analysis. However, when the client has priced over my suggest it does not sell even with my reasoning through the process.

May 05, 2011 05:49 PM
Liz and Bill Spear
Transaction Alliance 513.520.5305 www.LizTour.com - Mason, OH
Transaction Alliance Cincinnati & Dayton suburbs

Chris, Just shocking to us how much lower that agent had tried to take these folks.  When the Mr. looks at you during pricing and says "What the hell is wrong with you guys (agents) to have such different prices!?".  The good news was being able to fully support our numbers! :)

Ken, I'd have severe reservations about that too.  Never list at a price you're not prepared to sell for.  Counting on multiple offers might work in some areas, but it wouldn't fly here.

May 05, 2011 11:20 PM
Barbara Hensley
RE/MAX Properties - Rockwall, TX
Homes for Sale in Rockwall County, Texas

Bill & Liz - there is a whole lot of "low balling" going on these days from both sides.  I am  more often than not on the listing side of a deal but I also di sales and try my best to pave the way for a realistic offer whihc hopefully will result in the buyers and sellers meeting somewhere in the middle.  I find that the lower the offer, the less the sellers will come down, thus the potential buyers are missing a chance to get the deal.

May 06, 2011 01:52 AM
Steve and Jan Bachman
RE/MAX Gateway, Reston, Herndon, Ashburn, Sterling, Fairfax - Herndon, VA
Realtors - Northern Virginia

We're in a rising price market here so we have been being a bit more agressive on the upside price wise. If we get minimal activity within the first 2 weeks, we probably were too high.

If we get lots of activity but no offers, the buyers are visiting the house and saying...Hmmmm it looked good enough in the photos to come see but now that we are here...we cannot see the value of making an offer. It just requires constant monitoring.

Appraisals have been the constant check factor. You can get an offer above market price BUTTTTTT.....

the appraisers are being conservative and not approving the price.

May 06, 2011 01:56 AM
The Scott Loper Team Bux-Mont Premier Properties
Keller Williams Real Estate - Montgomeryville - Lansdale, PA

Hi Liz and Bill,

This is such a dilemma - balancing the price with the time on the market, coupled with everyone looking for the "deal' and being enouraged to offer 15% below asking no matter what.  Sellers should get more than one opinion on price and not be swayed by the agent who only tells them what they want to hear.  It is critical to be well-informed in the current market.

Lisa

May 06, 2011 02:11 AM
Liz and Bill Spear
Transaction Alliance 513.520.5305 www.LizTour.com - Mason, OH
Transaction Alliance Cincinnati & Dayton suburbs

Barbara, There is a point of low that the buyers have to be "sent a message" by the sellers, and that's probably a minimal reduction on the counter.  It's a fine line between bargain hunting and foolishness.

Steve, For here, a few places we can shoot high and stick.  Appraisals have yet to be a problem, hope it stays that way!

Lisa, With so much information public, sellers should have options to decide if the agent is smoke and mirrors on the low OR high sides.

May 06, 2011 08:22 AM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

When I work with buyers I usually tell them that if the home is priced competitively ther may not be too much room for negotiation but that I will present all offers.Buyers get the wrong message from the media and are looking for deep discounts.

May 07, 2011 01:03 AM
Liz and Bill Spear
Transaction Alliance 513.520.5305 www.LizTour.com - Mason, OH
Transaction Alliance Cincinnati & Dayton suburbs

Gita, All we can do sometimes is educate.  If they want to make the wrong choice, well sometimes that's what it takes for them to learn!

May 07, 2011 01:33 AM