As I watch what google is doing I can see an end coming to SEO value for Twitter and Facebook. I know many people will disagree with this as it has been stated a number of times that the social web will play a big part in future SEO. Here are my reasons why.
Right now Google still dominates searches on the web. Facebook does lead in traffic, but does not have a search built to compete with Google. Right now everyone focuses on their rankings for Google. Given that, if Google were to give weight in their searches to companies with Facebook pages, twitter accounts, etc. they are really only promoting the usage of their competition.
This is why I believe they did not renew their contract with Twitter and started Google+1. Basically if they give high weight to businesses with successful Google+1 accounts it will lead many business owners to change to Google+1 rather than Facebook.
I still believe Facebook will dominate the "Social web" as everyone already has their networks set up, but I do think that Google could dominate the "Business social web" such as business pages.
Anyone else have any thoughts into this?
Reminder, this was written looking solely at SEO. I still think Facebook and Twitter can help your business be successful for marketing purposes.
Comments(10)