It Doesn't Take Much More Than A Pulse To Survive In Our Business!!
Every now and then I speak with an agent who knows they need a bio, knows they need a website, and knows they need to begin prospecting, BUT...
The big BUT is "I can't afford it yet." They're waiting for another closing or two before they feel comfortable spending money on marketing.
And the other "but" is... since they aren't marketing, those next closings will happen by chance, and they could be a long time in coming. I'm sure some of the agents who told me that a few years ago are either no longer in the business or are still struggling. In Barbara's market, a few closings a year mean survival - in markets with lower price points, a few closings a year mean about a $10,000 income - or even less.
My suggestion is that those agents forego some other pleasures and save the money for marketing. They could take good advice from the first time buyers Jenna Weinerman wrote about today.
They managed to save $100,000 for a down payment by cutting out small unnecessary expenses such as eating out, stopping for coffee at Starbucks, etc.
My own method of cutting expenses is to think twice before I purchase an item. I ask myself "Do I need this? Will I actually use this?" If the answer is "Perhaps not" then I leave it in the store.
All you need to do is visit a yard sale or two to see how much "stuff" we Americans buy and don't need or use.
All it takes is a shift in priorities - do you want to market yourself and build a good business with a large income - or would you rather let your money dribble away in 5's, 10's, and 20's for things you really don't need?
I just read a post by one of my favorite ActiveRain members, Maria Gilda Racelis, titled “Do You Have What It Takes To Stay In The Business?” and I thought I’d share my opinion on a similar topic.
It doesn’t take much to stay in the real estate business. There are different levels of accomplishment, and most agents are “satisfied” with closing 6 or 7 transactions a year. If an agent has a pulse, the agent can survive and do that many.
The question I’m more inclined to present is “what does it take to be a competitor in the business?” To compete, one needs to sharpen his/her skills. The competition is fierce, and whether it’s a seller’s market or a buyer’s market, it takes focus. A level market is the ideal environment for all of us.
Marketing is the key to opening the door to success. How well we market will determine how plentiful our business will be. Marketing properly makes the phone ring, but marketing to a focused area or niche results in working smarter. Narrowing the target leads to more quality business.
Everyone who is licensed has the ability to stay in the business. Only those who learn to market properly will consistently gain strength and market share. Marketing makes the difference!!
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