Don’t Call For Me Unless I Ask For You
As real estate agents, we get bombarded by individuals/companies trying to
sell us the latest system, gadget, zip codes, seller leads, buyer leads, new software, postcards, ad spaces because they know their profit margin is huge. We sign a contract, sometimes we’re lucky enough to get out of them, sometimes the fee is so minimal that we forget we even have it. Thanks to the internet, if I want to purchase zip codes, leads etc, I will quickly find out which way to go. So when I get these type of phone calls, I don’t answer them, I do not respond to their emails either.
How about recruiters? I don’t know which one I dislike more, the ones who are trying to recruit or the ones who are trying to get into my bank account. Just like all the gadgets, if I am looking to join a new brokerage because I’m not happy where I am(in my case, it would be my own brokerage), I know who I would call so no need to reach out to me. This is especially awkward if we’ve been friends with someone on social media and the friend feels the need to recruit.
My first advice would be to do some homework and investigate the person you’re trying to recruit. In my case, I am the Broker/Owner and have no plans to shut my company down and if I do, it will be because I’ve made the decision to retire so until then, don’t call for me unless I ask for you!
Second, please don’t try to get in through the back door by pretending. I’m wise enough to smell a sales pitch from a mile away and it stinks!
The ones who do this are probably the same ones who annoy homeowners by calling at 7:00am with a sales pitch and telling them how great they are unlike their previous agent who sucked as a real estate agent. Many years ago prior to the wonderful world of social media, we probably could’ve gotten away with annoying masses of people without losing much but not anymore. We all have that weapon called social media and ready to use it and will use it if pissed off enough.
If you are working for that awesome brokerage who pays you for every recruit, I suggest you find a better way to rack up your numbers. Show your and your company’s value, how someone would benefit only if asked.
This is no different than cold calling and door knocking. Did these homeowners ask you to call or come to their door? What do you have to offer when you actually speak to someone? If you believe it’s just a numbers game and if you call a hundred expireds, one will list, think about the 99 people you pissed off and don’t forget about that weapon they’re holding close...Social Media!
If you’re having great success and proud of your work, please keep doing what you’re doing but don’t call for me unless I ask for you as I want no part of it.
If you make the decision of getting leads by calling, I suggest you master it before you pick up that phone. Know how you will handle objections, get help from those who are successful. People do business with those they trust. Always come from a place of contribution, most don’t like sales people for a reason. Make it all about the person you’re trying to win.
Give it a thought! While you’re thinking, don’t call for me unless I ask for you!
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