"No one is going to know or care about your failures, and neither should you. All you have to do is learn from them and those around you. All that matters in business is that you get it right once. Then everyone can tell you how lucky you are."
--Mark Cuban
"Shallow men believe in luck or in circumstance. Strong men believe in cause and effect."
―Ralph Waldo Emerson
"Luck is a dividend of sweat. The more you sweat, the luckier you get."
--Ray Kroc
"Luck is a matter of preparation meeting opportunity."
--Oprah Winfrey
"The best luck of all is the luck you make for yourself."
--Douglas Macarthur
"I'm a great believer in luck, and I find the harder I work the more I have of it." ―Thomas Jefferson
I'm a lucky blogger. I get to do something I enjoy, interact and learn from some great people AND at the same time build our real estate business.
While blogging isn't always a one for one cause and effect. It's not always write a post and then be able to point to a specific client received from that post. But sometimes it is. A post about a specific community might be the one the seller or buyer finds that initiates the phone call to you that provides the opportunity to win another client.
Been there, done that, and the more I blog with EFFECTIVE, CONSUMER RELEVANT information, the luckier I get.
Today is the 7th anniversary of the last day I took off from blogging. Since then, it's been a daily habit to post. It would be easy to argue that there's enough content out there that I could take months, (years?) off and the business would still steadily come in.
But I find that there is still new material to cover, whether it's news from a local builder, a market report to refresh, or a change in viewpoint from the 1st post on a topic.
Blogging regularly continues to fuel the search engine results and make sure that we're the ones that get found. Today I'm attending a closing with one of my buyers. A coworker that moved away years ago, but last December when she started looking to come back home and started searching for homes, who did she find during her searches? Us. Someone she already knew and trusted. Without a broad Internet presence that might not have happened, but posting regularly puts out a lot of digital breadcrumbs leading back to us. And if you're searching Cincinnati patio homes, you can't help but find us. Blogging makes us lucky.
So I'll keep blogging. What kind of luck can I make?
Until next Tuesday, just Ask An Ambassador if you need help!
Bill of Liz and Bill aka BLiz
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