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Pricing Your Home so it will be SOLD

By
Real Estate Broker/Owner with House to Home, Inc. - Denver Real Estate - 720-231-6373 DRE# ER40011786

 

When a Seller is ready to list their home, pricing is critical.   Whether you are in a Buyer's market, a Seller's market or a very strong Seller's market, you need to know how to price a home correctly.   When a market is experiencing a Seller's market it isn't just about what has SOLD in the last few months, we also have to look at what is currently available.    You don't want to price your home so high that you don't see showings.   Without showings = no offers.

 

Some of the items that will make a difference in pricing are - 

  • Kitchen remodels or refacing, new appliances, upgraded counter tops, upgraded cabinets, flooring, lighting 
  • Bathroom remodels or refacing - master bathrooms are more important, but all bathrooms that have upgraded cabinets, counter tops, sinks/faucets, toilets and flooring, lighting
  • Flooring - Hardwood flooring gives the most credit, but laminate, upgraded carpet and tile flooring
  • Windows - newer windows will give more credit
  • Decks - these need to be in good condition (restained or Trex)
  • Backing or siding to open space
  • Views - mountain, city or water 
  • Over-sized garages

 

 

 

 

 

 

 

 

 

 

These two kitchens are in $900,000 homes.    The values will be different.

 

Some of these items you may have upgraded/remodeled, but are not given much value - 

  • Landscaping - this is for desire, not value
  • Finished basements - some credit is given (in-ground basements) plus a bathroom if finished.   Walk-Out basements being finished are given more value.
  • Built-ins - this is given some value
  • If your home backs to a busy street or railroad, there will be a slight deduction 

 

When looking at value, I pull all SOLD comparables in the same neighborhood and look at similar square footage to start.    If the property does not have any good comparables, we can go as far as two miles+ to find a suitable comparable.   This is typical when looking at rural property.    The values on Zillow are usually incorrect.    The county assessor is getting better in our area, but still may not be completely correct.

 

Using these comparables, thinking of the first list above, I make adjustments for the price.    I then look at the current actives to see where this new listing will show up when buyers are looking for this type of home.  

 

Our current market is very strong, and if a property does not have good traffic the first weekend (and is not a Holiday), within a couple of weeks I will be having a conversation about the price with a Seller.

 

If you are thinking of selling a home in the Denver metro area, give me a call.  

 

 

 

Posted by

Joan Cox
Broker/Owner, REALTOR®
House to Home, Inc.

Serving the Denver Metro area including all suburbs


Helping Buyers and Sellers achieve their real estate dreams, one house at a time!

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Comments(24)

Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I hope home owners will read this post and learn from it. Thanks for sharing.

Sep 26, 2017 03:52 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Thanks Li, there are many more items, but these are the most important.

Sep 26, 2017 07:21 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Curtis, location will always win out, so true! 

Sep 26, 2017 07:21 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Dorie, hopefully my post will help a Seller get into the right frame of mind! 

Sep 26, 2017 07:22 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Nina, yep, of course it is!    That also, along with pricing! 

Sep 26, 2017 07:22 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Gita, hope it is beneficial to homeowners contemplating a sale.

Sep 26, 2017 07:22 AM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hi, Joan - it's smart of you to point out some of the changes that while nice and enhance the property don't always equal an increase in the selling price.

Sep 26, 2017 08:27 AM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

These are all good points. Thanks for sharing, Joan.

Sep 26, 2017 08:52 PM
Roy Kelley
Retired - Gaithersburg, MD

This is excellent advice to share with home sellers.

Sep 27, 2017 05:34 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Michael, that is so true, and most upgrades homeowners need to know it is for them, not their bottom line.

Sep 27, 2017 07:36 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Debbie, thank you, and most sellers know this, but some need to hear.

Sep 27, 2017 07:37 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Thank you Roy.

Sep 27, 2017 07:37 AM
Nick Vandekar, 610-203-4543
Realty ONE Group Advocates 484-237-2055 - Downingtown, PA
Selling the Main Line & Chester County

All good things to consider when pricing a home. We just reduced a home last week because we were getting showings and no offers and ended up with two offers above our original asking price.

Sep 28, 2017 12:29 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Nick & Trudy Vandekar, 610-203-4543 sometimes a price improvement does the trick, and you end up with a sales price your Sellers can swallow!  Great job! 

Sep 29, 2017 07:00 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Coldwell Banker Realty

A very methodical approach to pricing a home correctly Joan Cox - thanks for spelling it out!

Sep 30, 2017 04:41 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Tony, many sellers think every penny they spend on their home will equate into more of a sales price, and that is not the case.

Sep 30, 2017 06:48 AM
Jill Watts
Realty Pro, Inc. - Vancouver, WA
A Luxury Experience at Every Price Point!

Pricing is so important! Every seller wants the top dollar of course and every buyer wants the best price. Sellers rarely understand how overpricing throws them out of the competition. Thanks for the great article!

Oct 26, 2017 10:16 AM
Michael Eisenberg
eXp Realty - Bellingham, WA
Bellingham Real Estate Guy

Great advise for sellers, so true not all upgrades are going to bring a higher price. I always price with the present competition in mind. I recently suggested a price of $300,000 to a seller but he was very influenced by Zillow that had his homes value around $330,000, we put it on the market at $325,000 as there was not much competition. After 5 days with no showings, he was reasonable enough to start lowering the price. When it got to $300,000 we had lots of lookers and a full price offer.

Oct 26, 2017 09:08 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Jill, you nailed it, and pricing is critical.

Oct 27, 2017 02:59 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Michael, funny how the price you suggest is truly the right price!  

Oct 27, 2017 03:00 AM