danger report: Those with Strategic Plans Are Already Pivoting - 05/29/20 06:55 AM
With all the talk about a "new normal" how to pivot in these turbulent times of uncertainty, those savvy small business owners and yes that means you as a realtor or real estate agent have already returned to their strategic plans. They are researching, analyzing, and making the necessary course corrections to transition their businesses to this "new normal."
 
Outstanding strategic plans are goal driven with key performance indicators (KPI) to ensure the goals will be achieved. For example, one real estate KPI that most Realtors share is inventory. Without inventory, there will be no sales, no growth, no sustainable business.
 
From my … (3 comments)

danger report: Do You Really Embrace Your License? - 05/27/20 08:56 AM
Funny things about real estate licenses as well as mortgage broker and NLMS licenses, embracing these licenses have far greater importance than many realize.
 
Here in AZ, our real estate offer to purchase becomes a legal contract upon acceptance. Within this contract are specific requirements for both the Realtor and Lender. For example, the Realtor must provide an AZ Pre-Qual form when submitting the offer. This is not to be confused with a Lender’s qualification statement. Unfortunately, many lenders both in the state and outside of the state fail to understand this requirement. They have not truly embraced their license.
 
Then there are … (1 comments)

danger report: Is Incompetence Ruling the Real Estate Industry? - 05/21/20 08:48 AM
Did you know an earth driller requires an average of 704 hours of instruction while a cosmetologist requires an average of a 372 hours? Yet the real estate education requirements with the real estate industry to become licensed real estate agents average only 70 hours with one state only requiring 13 hours. (Source: D.A.N.G.E.R. Report)
 
Can we say Houston we have a problem?
 
No wonder the number one danger at a 100% danger level per the D.A.N.G.E.R. Report is:
 
Masses of Marginal Agents Destroy Reputation
 
Being relatively new to real estate and being aware of the D.A.N.G.E.R. Report from my executive and sales coaching … (2 comments)

danger report: D.A.N.G.E.R. Ahead for Realtors - 05/18/20 07:26 AM
Funny thing on the way to the forum, Zoom that is, I learned of the 20 participants on the video call/chat, had either heard, but never read the D.A.N.G.E.R. Report or had never even heard of this real estate industry comprehensive survey published in 2015. I sat back in total, unbelievable amazement.
 
When I had a far more active sales coaching practice, I learned of this intensive real estate industry report shortly after it was published. Some of my clients were Realtors who were struggling. I did some research and discover this in-depth analysis of the state of the real estate industry.
 
This … (3 comments)