email marketing strategies: Email Marketing Checklist
- 03/05/20 09:09 AM
How to Leverage Your Email Marketing Efforts
Email Marketing Checklist – If you have an email list, leverage it to send traffic back to your blog. It only takes a few minutes to send a quick newsletter to your subscribers. Get started with these simple tips.
Send Your Subscribers to Your Blog
Use an intriguing subject line. Make it engaging or intriguing. Let your subscriber’s curiosity make them open your message. The more “opens” you have, the more likely you are to drive traffic to your blog. Greet your subscribers by name. Personalized messages make the recipients more likely to feel your message … (7 comments)
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email marketing strategies: Putting Social Power into Your Email Marketing
- 01/07/20 12:35 PM
Email marketing is one of the most powerful forms of Internet marketing available. It’s being recognized as being an essential part of any marketing plan.
More and more people recognize the potential in creating contact lists. However, a lot of them aren’t using their list to its fullest potential. Digging a little deeper, they would realize that email marketing isn’t simply a way for them to communicate with their contacts. It’s also a way for their contacts to communicate with them and with each other.
Social Power Example
Many email marketers use newsletters as a way to stay in touch with their contacts. They’re … (1 comments)
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email marketing strategies: Email Marketing: A Path to Successful Sales
- 11/14/19 10:10 AM
We’ve all heard it…“The money is in the list“.
Why is this true? People buy based on trust. It’s an essential part of any transaction. One of the best ways to earn trust is through email.
When people sign up to your mailing list, they trust you enough to hear what you have to offer. They may not contact you right away but at least they have some degree of faith in what you have to say.
Sending your contacts regular updates helps them feel more confident in you. They see that you know what you’re talking about. This level of credibility increases as they keep … (15 comments)
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email marketing strategies: Important Email Marketing Facts You Need to Know
- 10/10/19 11:20 AM
Email marketing is probably the most misunderstood kind of marketing out there. There are other ways to market your business but I’m here to break the email marketing myths with a few facts.
MYTH: Email Marketing is Annoying
FACT: 74% of active online adults prefer to receive their marketing messages through email rather than direct mail. There’s a common misconception among online marketers that most leads find marketing emails annoying.
MYTH: Targeting Leads Isn’t Really Necessary
FACT: Segmenting your contacts increases email click‐through rates by 16%. This means that by targeting your leads through individual personalized profiles you will increase your chances of getting people … (47 comments)
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email marketing strategies: Email Marketing Works!
- 07/11/19 09:44 AM
Email Marketing Works!!
And, it’s less expensive than many other marketing programs.
How many marketing programs have you purchased? How many of those programs do you actually use? At what cost? Do you really have the time to work on marketing your business AND actually do business?
I can tell you that without a doubt that when done properly, email marketing works! It takes work and patience but it can increase your bottom line without spending a fortune on marketing programs.
Where are your marketing dollars going?
Make a list of all the products and services your currently use (or are paying for). Include what you’re … (4 comments)
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email marketing strategies: 3 Email Marketing Trends for 2019
- 03/07/19 10:02 AM
3 Email Marketing Trends for 2019
The trouble with email marketing trends is that they’re always changing. How do you know what will really work, and what might be a waste of time and money?
Some email marketing methods have withstood the test of time and demonstrated that they can provide great results. Let’s take a look at the 2019 email marketing trends.
If you think email marketing is dead, you’re listening to the wrong people. Email marketing is alive and well and still converting prospects into customers.
Email marketing spending in the US is predicted to rise to more than $3 billion (with a … (12 comments)
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email marketing strategies: Looking for a Long-Term Relationship or a One-Night Stand?
- 12/06/18 08:39 AM
A Long-Term Relationship vs Short-Term SalesHow to Nurture Your Contact List
What does your contact list mean to you? Is it just something you can use to promote your services? Do you use it with the sole intent of getting sales? If so, you are missing out on the incredible potential of your list.
Mailing lists, whether direct mail or email, allow you to build more personal and meaningful relationships with your readers. Your list can be even more important than your social media accounts. (Yes, I said it.) Staying in contact with people on your list allows you to personally communicate with … (1 comments)
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email marketing strategies: Building a Valuable Email List
- 11/29/18 10:52 AM
Building a Valuable Email ListLet's talk about building a valuable email list.
Bigger Doesn't Necessarily Mean Better - Your list can have thousands of people in it. However, unless they are engaging with you or responding to your offers, it has little value. A small list of engaged contacts will bring bigger results than a massive list of uninspired ones. A profitable list is one in which you see results. Focus on quality and the quantity will follow.
Relationships Built on Trust - Building trust with your contact is essential. Your contacts will listen to what you have to offer as long as they … (1 comments)
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email marketing strategies: 3 Ways to Send Your Contacts Running
- 11/15/18 10:21 AM
3 Ways to Send Your Contacts RunningAre You Chasing Away the Contacts on Your Email List?
Even the best-intentioned email marketing plan can go awry. It's important to know what will and won't work. Otherwise, all your efforts will be in vain.
Know When to Send - Releasing emails only when you have something to sell is a real turn-off to your contacts. It's like opening your front door to a vacuum cleaner salesman. You may or may not need a new vacuum cleaner but you know he's just there to sell you something.
It's a lot like that with email marketing. By constantly sending … (10 comments)
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email marketing strategies: Take Advantage of Your Contact List or Leave Money on the Table
- 10/25/18 09:56 AM
Take Advantage of Your Contact List or Leave Money on the TableCreating Email Lists for Digital Marketing Campaigns
Email marketing is an important spoke in the digital marketing campaign wheel. Besides the amount of time spent that goes into email marketing, some business people prefer not to do it for fear of appearing "spammy". The truth is that if you properly create your mailing list, you will be expanding your reach exponentially.
Here are some options to do this and to learn what is and isn't acceptable in email marketing.
Buying a List - Purchasing a list is one way to add more contacts. I don't' … (1 comments)
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email marketing strategies: E-Newsletters - An Effective Internet Marketing Strategy
- 10/18/18 02:02 PM
E-Newsletters - An Effective Internet Marketing StrategyE-Newsletters should be part of an Intenet marketing strategy. They're cost-effect and easy to do on a regular basis. E-newsletters come in a variety of formats. Some are set up in an email style while others have full-on graphics, ads, and other information. No matter which style you choose, the most important aspect of your newsletter is the content. It should be informative, useful, and contain a marketing purpose.
Here's how to effectively use e-newsletters in your marketing strategy:
Trusted Distribution - Know who will be interested in your products and services. These recipients are most … (8 comments)
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email marketing strategies: Are Your Emails Making it Past the Spam Filters?
- 07/30/18 09:47 AM
Are Your Emails Making it Past the Spam Filters?3 Tips to Get Your Emails Past the Spam FiltersOne of the biggest challenges for email marketers over the years has always been beating the spam filters. The job of the spam filter on most email providers is to prevent unwanted messages from getting in – especially those that might contain viruses, phishing scams or other harmful types of content. Your email marketing may be above board but could hit the recipient's spam folder anyway. The good news is that there are strategies you can use to combat this.
Watch Your Language - One of the … (12 comments)
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email marketing strategies: Email Marketing: The Single Most Important Question to Ask
- 04/19/18 09:30 AM
Email Marketing: The Single Most Important Question to Ask
To get what you want, you must first get others what they want. WIIFMPeople don't subscribe to your email list to be marketed to. It may seem like a contradiction, but email marketing is about giving others what they want. Doing that automatically leads to conversions. The most expensive, extensive email marketing program is useless unless you help other people get what they want. You must provide the answer to the age-old question, "What's in it for me?".
The Big Fail - Focusing on Features, Not Benefits
Email marketing is based on emotions. … (1 comments)
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email marketing strategies: Give Your Email Campaigns a Facelift
- 12/14/17 11:06 AM
Updating Your Email CampaignsHave you noticed the change? Today's email campaigns have become more interactive. They're more creative and speak in a more personalized tone. You're seeing more slides, videos, and animations.
Updating your email campaigns makes them more interesting. The person receiving your email is more likely to open them.
Getting Personal - Sending an email campaign for the sake of mass marketing isn't effective. People respond to personalized emails. They feel it's a more personal outreach than a mass mailing. Personally, address the recipient by name. Name their location and other marketing information specific to them and their area. Send them personalized … (21 comments)
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email marketing strategies: How to Plan for Your Next Email Marketing Campaign
- 11/16/17 08:35 AM
How to Plan for Your Next Email Marketing CampaignEmail Marketing Strategies That Work for Real Estate
All successful email marketing strategies begin with a plan. Here is an eight-step plan designed to use from concept to sale. Each step includes how to apply it to selling real estate property.
The Funnel - Start your email marketing campaign with a sales funnel. It gives you a visual understanding of your email marketing strategy. Each layer of the funnel brings you closer to your goal.
Real Estate: Start the top of your funnel by making prospects aware of your listing. Move them into a consideration phase. … (5 comments)
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email marketing strategies: 7 Steps to Building the Perfect Email List
- 07/20/17 11:18 AM
Steps to Building the Perfect Email List
If you build it, he will come. ~Field of Dreams, 1989
Field of Dreams, starring Kevin Costner, was an inspiring movie about an Iowa farmer who hears someone whisper the now-famus words, "If you build it, he will come". The farmer, Ray, is ridiculed for following through with building a baseball diamond on his land. In the end, many great players of the past emerge from his cornfield to play on his baseball diamond. Mark Kuhn has done something similar by building a tennis court on his Iowa farm. (though I haven't heard of any ghosts … (1 comments)
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email marketing strategies: Email Marketing – 6 “Do’s” and One Very Important “Don’t”
- 03/16/17 10:24 AM
Email Marketing – 6 “Do’s” and One Very Important “Don’t” that Could Cost You MoneyEmail marketing is an important part of doing business. There are many ways to entice your contacts to open and respond. There are also ways that will absolutely make people hit the delete or unsubscribe button.
Here's 6 Things You Should be Doing for Email Marketing Success:
Get Their Attention - We scan through dozens of emails every day. Oftentimes we scan the list to see which emails are most important or interesting. Creating a strong headline piques interest and guarantees a better open rate.
Get Personal - Most CRM … (3 comments)
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email marketing strategies: There's Nothing Sexy About Email Marketing
- 01/28/16 12:24 AM
There's Nothing Sexy About Email Marketing Last week I posted 7 tips for getting better email marketing results. The great response to that post prompted me to focus in on one of the tips; targeting your list. We can put all the other 6 tips to work but, if we don't properly target or segment our list, we won't get the results we want. Our time is limited. And, what doesn't work for us the first time, often gets left on the back burner. In other words, another lost opportunity.
We're competing with a different home buyer or seller today. They're looking … (5 comments)
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email marketing strategies: Are Your Email Marketing Efforts Paying Off?
- 01/21/16 12:37 AM
Are Your Email Marketing Efforts Paying Off?What kind of results are you getting with your email marketing? Is your list furthering your business? Or, have you given up on it completely? Before your throw in the towel, ask yourself the following:
Is my email targeted to the right demographic? What is my click-through rate? Am I getting results? Though often times overlooked, email can be an extremely effective marketing method. If not done right, though, you'll end up frustrated and give up on the whole idea.
Here's some tips for getting great results on your email marketing efforts:
Target Your List - … (19 comments)
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email marketing strategies: How to Build Lasting, Profitable Relationships with Email Marketing
- 01/23/14 02:50 AM
Email strategies should be part of any good marketing campaign. It's cost-effective and gives you a broad reach. It helps you build lasting relationships with your customers as well as keeping you top-of-mind with prospects. Here's some effective strategies for implementing and improving your email marketing efforts.
Exclusive Content - Provide information to your list that isn't available on your website. This could include tips for buying or selling their home, current market reports, inside information, etc. The point is to make your emails interesting and informative. Give your contacts a special reason to open your email. Tell them a powerful … (10 comments)
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How to Leverage Your Email Marketing Efforts
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