Tawd Frensley (our VP of Sales and Marketing) has once
again graced us with a no-nonsense guest blog post.
How many referrals did you get in 2015?
Secondly, who were the people that referred you business?
Next, measure the relationship you have with these people.
Did these referrals come from:
- Random occurrences from strangers you just met?
- People that you have a good relationship with?
I am going to go out on a limb here and say that your referrals each year come from individuals that know you quite well.
We don't care if you have a marketing budget.
Marketing is not isolated to spending thousands of dollars to generate Internet leads.
Marketing is making people think of you first.
This isn't the 90's. Text messages don't cost anything.
Calls from your cell phone don't cost you anything (assuming you don't go to Walmart and pay for cell minutes each month). Personal emails to each client do not cost anything.
There is plenty of business in your database and in your Facebook community.
If you are not generating the amount of business you want, it is no one's fault but your own.
Business comes from relationships.
Business comes from being thought of first.
So if you're not getting business, blame it on the lack of relationships you have with your database and being thought of last (or never).
Have a fantastic weeekend,