Do I Really Have to Write 2000 Words?

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

You may have heard a few blog posts or articles talking about how many words you really need for a blog post. Well, while you are free to write just about anything online you want and make it however long you want, if you really want it to stand out and stick around, the longer the better.


"But who has time to read that much? I certainly don't - don't people get bored and move on?"

Yes. But the longer the post is, the better it's laid out, and the more exhaustive in its information and authority, the more Google will find value in it and rank it well. Then when people come to the page, they can pick and choose what they want to read about and move on. But the next person may choose something else in the article to stop and ponder while the next person may actually read every word.



"So every blog post needs to be at least 2000 words? I don't have that much time!"

No... and yes. Well, let me explain. It depends on what you want to write about and what you want to actually stick. Whether you're on ActiveRain, RealTown, or your own website, you can write 10 times a week if you want about anything and everything but once in a while you have that killer, knock-em-down, solid post that may even have started off as a quick thought and the more you thought about it the more you wrote until, low and behold, you have a good 2000+ words on your hand. Sometimes, the words just flow and you need to say it all! That's great! THAT'S the post you monetize and share over and over again. 2000+ word blog posts


It's okay to have a few short posts, especially if they are about events, local news, market reports, etc.. but then there are those posts that you feel should win an award! Wow, you've never written so well and so in-depth in your life! Maybe you've set out to write this epic post or maybe it just happens and you realize it's been 3 hours since you've looked up from your computer screen. You're on fire! Those are the posts that carry the weight.


"So what about all the others? Are they useless?"

No. But here is what I would suggest - and again, this is my suggestion because, hey, you have a life, right? You don't want to be spinning your wheels writing useless posts. 

Think before you post. Don't write every day just because you set a goal to write every day. That's a waste of time if you're just writing to write. (I mean, unless you just love it and it's therapy) but if you have better things to do than try and get in the post every day, don't do it. Wait. Wait until you have a killer subject. If you still feel you need to write every day, start writing about that one amazing topic. Then write MORE the next day on the same topic. You can publish or not publish it (I would personally wait until it's the way I want it before publishing it). But take the time, a week or more, to write an amazing post. And before you know it, it's 2000+ words and you're now the expert on whatever topic it was about. 

Now, add in amazing photos, custom photos, personal diagrams, and images. Add in lots of links to related posts, yours and others, and add headings so people can skim the content and find and read what they really want to know about. Take the time to read it again and again, correcting errors, fixing or adding information. THEN - don't let it end there. Maybe in a month or two or six, you have more information to add to it! This is where the real weight of the post gets meaty. You're not just writing an amazing post and letting it float out in the Interwebs. You've made a mental or physical note of that post and got back and add to it to really enhance the information for the reader. 

Then share it and share it again. Ask peers to share it or link to it from their related posts. Treat this post like your prized baby. Share it on social media then next week, share it again with a different tagline. If you are really proud of it, ask newspapers and local companies to share it themselves or link to it. 


"So what if I have nothing to write about?"what to write about

I think that if you're stuck the best way to jump-start your blogging is by coming up with lists. If you give yourself a list, it may be easier to come up with that many items, and people love lists anyway! They may not read everything in the article, but they'll read the headers to each point. And to make it long, give yourself a long list like "30 tips all new home buyers should know" "30 relocation tips for an easy move" "15 items you should never take with you when you move" - and even if you regurgitate information that's already out there, adding your own points, spin, and opinion to them, it will make it  your own. Maybe you'll think of another 10 things before you finish the post! GREAT! Add them on. Continue to develop and mold this amazing post into a masterpiece! 

Take the images and put your logo on them, use to make the images custom, add to the post, make the post several pages so readers have to click on additional pages - like this - and it's okay to continue to add too great posts to make them even greater! - Read more: Why you should update old posts and pages


2000 word posts

"So, why 2000 words?"

Well, it's authority. Google knows just about anyone can throw out a couple hundred words. If you took the time to create a post with at least 2000 words, they assume it's not garbage and they might rank it. If it turns out to be fluff and garbage, they will slowly start to de-value it. But if it's NOT garbage and people actually like it, read it, stay on the site and page longer and comment on it, Google will assume it's good information AND that the information in the post is ACTUALLY what the title and metadata say it's about (no click-bait here). The more you promote it and talk about it and link to it and share it, the more important it will be. 

So, do you want to spend an hour a week throwing out 200 words that are here today and NOWHERE tomorrow, or do you want to take that hour maybe two or three and start to comprise an amazing piece that will continue to evolve and change and develop? (Hint - do #2)

There are also great sites that help you with your own monitoring and auditing - is a good one to get an idea of how a page stacks up. And yes, they are looking for 2000+ words. 

Take your time and make it a good one!


More Tips for the Weekly Blogger:

What to use instead of "Contact Me"

Google Wants Content but People Get Bored

Online Marketing Tips that Actually Work

How to Optimize for Voice Search

How to Keep People on your Website Longer


Posted by

Personal SEO Tim and Tammy Emineth

Personal SEO Facebook Page Personal SEO Instagram Page Tammy Emineth Pinterest Page Personal SEO Linkedin Page Linkedin Page


Tim and Tammy Emineth have owned Personal SEO since 2004. We focus on SEO first whether it's blogging, images, website design, IDX solutions and calls to action. We operate with a Storybrand philosophy to encourage more traffic to your site, more eyes on your content and more leads to your business. Call us or email us for a free website audit.

Tim: 425-443-8372  Tammy: 425-344-0677


Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Janna Scharf 10/05/2018 05:54 PM
  2. Fred Griffin Tallahassee Real Estate 10/21/2018 02:04 PM
Real Estate Sales and Marketing
blog posts
online marketing

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Jerry Newman
Brown Realty, 210-789-4216, - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

Hi Tammy, I have written a few 1000 word posts, but never 2000. So, I am up for the challenge to see if I can motivate myself to keep adding to a post until I have 2000 words. I realize and know it takes time to accomplish that task. 

Oct 06, 2018 08:46 AM #21
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

That's actually good news for me.    I tend to be really thorough but don't post all that often.   Curious, how long was this post Tammy Emineth ? 

Oct 06, 2018 09:59 AM #22
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Well you convinced me Tammy Emineth ...great post filled with lots of information!  Thank you!

Oct 06, 2018 12:30 PM #23
David Wright
Benchmark Realty, LLC - Brentwood, TN
Real Estate Refined

Tammy Emineth is correct with her blog post. Google is looking at how to rank websites and make them stand out from the competition. Consider just how many hundreds of websites go live daily worldwide. 

In the eyes of Google, your 2,000+ word blog is designed to accomplish 2 things, 1) define your authority, and 2) your relevancy. This is why it is so important to research and strategically add long tail key phrases that set your article apart. Yoast, a free software for WordPress, is perfect for guiding you here. Also, write your metadata with your chosen keywords while you quickly and efficiently describe your article. Finally, write on subjects others haven't written. Very important. Your content must be original and fresh to rank and on a subject that is read. 

The final component to a great blog is build engagement among your readers. Not an easy task. Both Google and Facebook have added this criterion earlier this year to truly separate the crowd.

Oct 06, 2018 12:39 PM #24
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

2000 words?  I thought blogs would be more widely read if shorter and to the point-- pp don't have the longer attention spans!  But your reasoning makes sense --whatever Google wants...........

Oct 06, 2018 01:16 PM #25
Melissa Spittel
Coldwell Banker Residential Brokerage - Westminster, MD
"Achieving Results Together "

My top article contains just under 3500 words (I go back and add to it frequently). It ranks #1 or #2 on Google, depending on which day it is. So, I have to agree length and quality of content is key. The challenge lies in finding the time to enhance and grow the length of our posts. 

Oct 06, 2018 06:02 PM #26
James (Jim) Lawson, DBA LLC - Bonita Springs, FL
Broker Associate, RSPS, BPOR, HI & PE

Many fast readers can read at least 1000 wpm with understandable comprehension. So, if the post is 2000 words it will take 2 minutes to read it. If time and/or reading speed is an issue, it would be helpful if the author would provide a 200 word or less summary so a decision to read the entire piece could be made.     

Oct 06, 2018 07:53 PM #27
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

This is the first time I've read advice on this topic and actually understood the value in it. Well done Tammy. Your post is a shining of example of what you preach!

Oct 07, 2018 06:51 AM #28
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

It's kind of funny that lately I've not been writing much other than posting my Wordless posts on Wednesday. My only consistency is actually no words! LOL

Oct 07, 2018 06:52 AM #29
Eva B. Liland Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Glad to be of Service 661-714-1643

How do Google rank an article with a video in it Tammy Emineth i the video was 1500 words an the article was 500?

Oct 07, 2018 11:47 AM #30
Karen Feltman
Cedar Rapids/Iowa City, IA KW Legacy Group - Cedar Rapids, IA
Relocation Specialist in Cedar Rapids, Iowa

Thank you for the tips!  I will need to ponder a subject that I feel like I could write that many words about!

Oct 07, 2018 01:19 PM #31
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

How many books have we read that we can remember, those that you couldn't put down after beginning to read? Not many but the information or story were so compelling, we couldn't stop reading. So, it should work for blog posts too, shouldn't it? 

Long copy or short copy, it doesn't matter if the content is so compelling, it begs the reader to stay tuned for the next chapter. Great post and proves that long copy has more value than most people, especially salespersons think.

Oct 08, 2018 06:10 AM #32
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Tammy - Who? What? When?  Where?  How?

Do you "make" the time or not?

What is important? 

No particular answers...just thinking. 


Oct 08, 2018 10:42 AM #33
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

Your killing me! I totally zoned out around the redhead pic. How many words was that?

Thank you for your advice.

Oct 08, 2018 03:08 PM #34
Monique Ting
INET Realty Honolulu, HI - Honolulu, HI
Your agent under the sun

Thank you for the great post! It reenforces the idea that there is no shortcut to good results. This is just like writing a paper in school. A good one has to be long enough to show that there was some reaearch that went into it and some time spent to present it in a professional format!

Oct 08, 2018 05:04 PM #35
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

There is a time and place for a 2000 word post I believe.  If the subject requires that length to get your point across clearly and concisely, then by all means.  If you can speak precisely using half as many words that is more appealing to most.  2000 words can be a lot to keep your audience captive.  

Oct 19, 2018 12:43 PM #36
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

2000 words can feel like a lot, but you just have to get through it and then go back into it and see if you can either beef it up or strip it down.

Nov 03, 2018 10:43 PM #37
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Captivating an audience is the sweet spot for a lot haha forms of communication, in my opinion. Full stop on that one.

Kevin Mackessy

Nov 03, 2018 10:46 PM #38
Sondra Meyer:
Star View Real Estate - Colorado Springs, CO
See It. Experience It. Live It.

Tammy, thanks for the tips on how long posts should be ideally. I have been away from Active Rain for a while, so I wasn't sure what the current recommendations were. They have certainly gotten longer.

Jan 03, 2019 08:06 PM #39
Joann Schermerhorn
Live Simple Eco - Overland Park, KS
Live Simple Eco Blog- Eco-Friendly Living

Thanks for this informative post! I was struggling to hit 2000 words and realized instead of breaking a topic into smaller posts to publish throughout week it made more sense to write one long, informative post. But I only do this for high ranking keywords. If I have a topic that I really want to write about and it's not a great keyword, I don't really worry about hitting 2000 words. 

Sep 15, 2019 08:50 AM #41
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